Biographical Information

Augie MacCurrach

Augie MacCurrach is the CEO of Boston-based Customer Portfoliosa marketing technology leader that uses insight and analytics to increase customer value.  You can follow Customer Portfolios at @CustPortfolios on Twitter.

Articles for Augie MacCurrach

3 Customer-Centric Hurdles Marketers Need to Clear

Long an elusive goal, the concept of one-to-one marketing is becoming both more attainable and more critical to a business's long-term success. To get there, here are three obstacles to overcome.