Nipul Chokshi is the head of product marketing at Lattice Engines and is responsible for messaging, product positioning, and sales enablement. Prior to Lattice, Nipul built and ran the solutions marketing and sales enablement functions at Yammer, which was acquired by Microsoft in 2012. Before Yammer, Nipul led product management/marketing at Marketo and Merced Systems, which was acquired by NICE Systems.
Predictive Marketing Can Help Retail Harness the Holiday Hustle
Understanding data, anticipating behavior, and evaluating progress can help stores get the most out of the shopping season.