Biographical Information

Brad Peters

Brad Peters is the chairman and chief product officer of Birst. He's spent the past dozen years building analytics products and solutions. Prior to working at Birst, he helped found and later led the Analytics product line at Siebel Systems, which forms the basis of Oracle’s current OBIEE product family. Recognizing the limitations of enterprise analytics offerings and the revolutionary power of cloud technologies, Peters founded Birst in 2005. He started his career as an investment banker for Morgan Stanley in the New York M&A practice. Peters regularly blogs for, where he writes about cloud- and business-software-related issues.

Peters received a B.S. and M.S. in electrical engineering and computer science from UC Berkeley, where he was a National Science Foundation Fellow. He received his MBA from Harvard Business School.

Articles for Brad Peters

5 Risks of a Dated Business Intelligence Solution

Your business intelligence needs to be able to keep pace with today's customers and data—or your business could get left behind.