cofounder and partner, CRM Essentials
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. You can email him at email@example.com or send him a tweet at @brentleary.
Articles for Brent Leary
The Next Frontier in Customer Engagement: Streaming Video
07 Apr 2022
But be warned: Livestreaming isn't easy, even if it looks that way.
Subscription Models Equaled Strong CRM in Our Pandemic Year
30 Mar 2021
Tighter bonds with customers helped subscription-based businesses weather the storm.
Video and LinkedIn: A Match Made In Business Heaven
26 Mar 2020
Here's some advice from a not-quite video pro
3 CRM Lessons From This Year’s Conferences
26 Nov 2019
Some key themes kept coming up among the CRM intelligentsia
How Can AI Help Small Businesses with CRM?
04 Oct 2019
This year's installment of ‘ask the vendors' features the tech topic on everyone's mind
Amazon Serves Up CX Lessons
25 Mar 2019
With Go and AR, the giant retailer is showing us how new tools can connect with customers
Which CRM Features Are Small Businesses Not Taking Advantage of?
01 Oct 2018
This year's version of ‘ask the vendors' examines what SMBs might be missing
Alexa (and Her Cohorts) Will Change Your Business
01 Jun 2018
The revolution is coming, and SMBs must get ready.
Some Big Numbers for Small Businesses to Embrace in 2018
08 Jan 2018
Keep these eye-popping stats in mind when charting your course for the coming year.
What SMBs Want from Vendors
29 Sep 2017
Technology executives share what their small-business customers are asking of them.
Companies Must Heed the Voice (Literally) of the Customer
29 Jun 2017
Voice-first technologies could soon be the engagement tool of choice
AI (Artificial Intelligence) Needs to Drive AI (Automated Insights)
27 Mar 2017
Getting customer insights served up by CRM lets reps focus on relationships
Are Chatbots and Recurring Revenue the Future of Business?
01 Jan 2017
One conference, two big statements
Why Isn’t CRM Adoption Higher? CRM Vendor Execs Weigh In
01 Oct 2016
An informal survey reveals what vendors, and SMBs, need to do better
Three Customer Trends You Can’t Ignore in 2016 (and Beyond)
01 Jul 2016
Better service, experiences, and intelligence can mean the difference between getting ahead and stalling
Get Mobile Sites and Apps to Work for You
01 Apr 2016
Creating better customer experiences on the go is the key to unlocking value
How SMBs Can Leverage the Internet of Things Today, and Tomorrow
01 Jan 2016
Adapt, disrupt, and above all remember the customer
Subscribe to Better Service
01 Oct 2015
A subscription model provides the flexibility customers want—but you have to engage them to make it work
Spring Events Yield Web Trends for SMBs
31 Jul 2015
Digital touch points—and digital wallets—lead the way
SMBs See Strength in Intimacy
01 Apr 2015
Context relevancy transforms interactions into experience.
Don't Drop the Ball on Your Digital Engagement Strategy
01 Jan 2015
Customers' app journeys hold the key to new opportunities.
Sales Processes and Tools Must Adapt to Customer Behavior
01 Oct 2014
New consumer expectations call for updating old practices.
Lessons in Customer Centricity from CRM Vendors
01 Jul 2014
When CEOs listen to the voice of the customer, everyone wins.
Subscriptions Boost Customer Engagement...and Business
01 Apr 2014
Think about business as a collection of consumers.
Why Customer Experience Is the True King
01 Jan 2014
Content and context play essential supporting roles.
Riding the Wave of Shifting Platforms
01 Oct 2013
Strategies may change, but the key to success remains the same.
Screaming for a Good, Fundamental Customer Experience
01 Jul 2013
Sometimes the fun, shiny objects are just the cherry on top.
Cultivate a New Approach to Business and Customer Engagement
01 Apr 2013
To meet expectations, try being FAIR.
Marketing Automation Goes Mainstream
01 Jan 2013
As technology evolves, so must SMB strategies.
The Maturation of the Social SMB
25 Sep 2012
Companies with strategic approaches see the most benefits.
SMBs Take to the Cloud
01 Jul 2012
2012 holds great potential as a breakout year for CRM.
The Fast and the Curious
01 Apr 2012
Building a business model to keep up with customer expectations.
Connecting with Customers Is Easier than Ever
01 Feb 2012
Rising competition demands a holistic strategy.
The Tweet Is Mightier than the Sword
01 Mar 2009
So speak softly and carry just 140 characters.
The New CRM: Community Relationship Management
18 Oct 2004
Bridging the chasm between CRM and minority business.
The State of CRM in the Minority Business Community
15 Mar 2004
It appears the challenge and solution to raising CRM awareness is another type of CRM: community relationship management.