Biographical Information

Anand Subramaniam

Senior Vice President, eGain Communications

Anand Subramaniam is senior vice president of Worldwide Marketing at eGain Corporation, a leading provider of cloud customer engagement solutions that power digital transformation for leading brands.

Articles for Anand Subramaniam

6 Ways to Improve Your Customer Service for Millennials

Here's what they expect—and how you can deliver

Do You Feel Your Customers' Pain (Points)?

A study finds that agent knowledge is the biggest customer service headache. Here's how to spell relief.

8 Elements to Delivering Delightful Customer Experiences

Multichannel customer journeys can make or break your business.

From Woeful to Wow in Online Customer Engagement

A journey-based approach for better sales and service.

4 Keys to Customer Service Excellence

Assess—and act on—your strategic intent for optimum results.

Deliver on Your Customer Service Brand Promises

Six ways to make promises you can keep.

Attributes of IT-Friendly Software for Multichannel Customer Service

Look for these traits to keep both your business and IT organizations happy

Learn to Innovate by Unlearning

True innovators jettison some "best" practices in favor of first practices.

Web Self-Service Will Make You Great

Five surefire ways to increase adoption among customers and contact center agents.

Beyond Search

Multimodal knowledge access will improve customer experience and contact center agent effectiveness.

Break the Rules to Win in Customer Service

Out-innovate the competition in 9 contrarian ways.

Make Your Contact Center Emotionally Intelligent

5 best practices to help you get there.

Transform Your Contact Center Into a Profit Center

Innovations and contemporary best practices.

Feeding Market Growth with RSS

Marketers should consider RSS as a means to capitalize on niche markets.