Senior Vice President, eGain Communications
Anand Subramaniam is senior vice president of Worldwide Marketing at eGain Corporation, a leading provider of cloud customer engagement solutions that power digital transformation for leading brands.
Articles for Anand Subramaniam
6 Ways to Improve Your Customer Service for Millennials
12 Feb 2016
Here's what they expect—and how you can deliver
Do You Feel Your Customers' Pain (Points)?
15 Jul 2015
A study finds that agent knowledge is the biggest customer service headache. Here's how to spell relief.
8 Elements to Delivering Delightful Customer Experiences
13 Jun 2014
Multichannel customer journeys can make or break your business.
From Woeful to Wow in Online Customer Engagement
25 Jan 2013
A journey-based approach for better sales and service.
4 Keys to Customer Service Excellence
30 May 2012
Assess—and act on—your strategic intent for optimum results.
Deliver on Your Customer Service Brand Promises
27 Jan 2012
Six ways to make promises you can keep.
Attributes of IT-Friendly Software for Multichannel Customer Service
01 Apr 2011
Look for these traits to keep both your business and IT organizations happy
Learn to Innovate by Unlearning
13 Jan 2010
True innovators jettison some "best" practices in favor of first practices.
Web Self-Service Will Make You Great
01 Jul 2009
Five surefire ways to increase adoption among customers and contact center agents.
16 Mar 2009
Multimodal knowledge access will improve customer experience and contact center agent effectiveness.
Break the Rules to Win in Customer Service
04 Sep 2008
Out-innovate the competition in 9 contrarian ways.
Make Your Contact Center Emotionally Intelligent
15 May 2008
5 best practices to help you get there.
Transform Your Contact Center Into a Profit Center
04 Dec 2007
Innovations and contemporary best practices.
Feeding Market Growth with RSS
01 Dec 2005
Marketers should consider RSS as a means to capitalize on niche markets.