Oracle Commerce Undergoes Product Upgrade

Oracle has announced enhancements to the Oracle Commerce solution through a release of Oracle ATG Commerce 10.1 and Oracle Endeca Commerce 3.1.

One of the hallmarks of the release is mobile-optimized and iOS versions of the Oracle Commerce Reference Store, which allows developers to build mobile applications and sites more efficiently.

"Mobile has really served as the catalyst to get retailers thinking about unifying cross-channel efforts and concentrating on delivering consistent customer experiences, as consumers check their phones while in store aisles and use their phones in tandem with Web sites to make purchase decisions," comments John Andrews, vice president of product strategy at Oracle. "Investment in this critical touchpoint has gone up substantially over the last two years."

ATG Web Commerce 10.1 features include the following:

  • Visual merchandising: edit content visually from the perspective of the customer;
  • Multi-edit functionality: make changes to a large number of items in a single step; and
  • Time-based preview: make changes to a particular category and test-view a site before a full roll-out

In addition to the new ATG Web Commerce capabilities, Oracle Endeca Commerce 3.1 includes the latest version of the Endeca Experience Manager, which lets companies build, optimize, and deliver targeted content to customers in different channels.

"Rather than predicting what customers will want and manually building digital experiences, Oracle Endeca Experience Manager allows businesses to automate delivery of an infinite number of targeted, cross-channel experiences, or manually optimize select portions of the experience," Andrews says.

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

The Future of CRM According to Vendors

Execs share thoughts on customer trust, brand experience, and social CRM.

Oracle Debuts CRM On Demand Release 20

Software update includes industry-specific capabilities for life sciences, financial services, and more.

Oracle Picks up Involver

Latest acquisition strengthens the software giant's social media toolset

Oracle Outlines Customer Experience Strategy

Deeper cloud offerings expected to follow recent acquisitions spree

Buyer's Guide Companies Mentioned