• January 17, 2012

Spotlight Ticket Management Integrates with Salesforce CRM

Spotlight Ticket Management has integrated its SpotlightTMS enterprise ticket management system with Salesforce.com. The connection enables organizations to manage their sports and entertainment asset investments and measure their use as a driver of revenue, from within Salesforce.

Through the Salesforce connection, users can request and purchase tickets from internal and external sources, as well as access business impact reports that measure ticket inventory, top users, most invited companies, and ticket usage, all from within Salesforce.com.

Certified by Salesforce.com AppExchange 2, the Salesforce connection to SpotlightTMS is available now through Salesforce.com's AppExchange or directly from Spotlight Ticket Management. The Salesforce.com connection is free of charge to Spotlight customers.

"The integration of SpotlightTMS with Salesforce.com enables corporations to take full advantage of the revenue-increasing and deal-closing value of sports and entertainment events without leaving their familiar Salesforce.com environment," said Tony Knopp, Spotlight president and chairman. "This delivers maximum and immediate productivity for Salesforce users as they embrace Spotlight's leading stand-alone administrative and reporting capabilities."

SpotlightTMS allows organizations to manage their entertainment asset investments and measure ROI on use of their tickets and suites in a simple and transparent way. The Salesforce integration provides single-screen access to all SpotlightTMS information within Salesforce.com. It also offers real-time, two-way user request data synching, and allows convenient login to SpotllghtTMS through Salesforce.

In addition to measuring the business impact of ticket and suite usage, SpotlightTMS enables companies to meet IRS and Sarbanes-Oxley compliance reporting requirements. Spotlight's growing list of enterprise customers seeking to maximize revenues and ROI on their tickets includes Comcast, MetLife, Nike, Penske, NBCUniversal, Stanley, Black & Decker, and Principal Financial Group. In addition, more than 30 professional sports teams, including the Cincinnati Bengals, Memphis Grizzlies, Sacramento Kings, San Antonio Spurs, Philadelphia Eagles, Cleveland Cavaliers, Houston Texans, Indianapolis Colts, Miami Heat, Detroit Red Wings, and Chicago Bears, are providing SpotlightTMS to their most important customers.

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