Informa TechTarget Launches MCP Server

Informa TechTarget, a provider of B2B intelligence, media, and marketing solutions, has made its Buyer Intelligence solution accessible via Model Context Protocol (MCP) server.

Now, B2B go-to-market organizations can integrate Informa TechTarget's person-level intent data and behavioral insights directly into artificial intelligence workflows powered by Anthropic's Claude, OpenAI's ChatGPT, Microsoft Copilot, Google Gemini, and custom AI systems. This enables B2B marketing and sales teams to build account battlecards, conduct account and market analyses, and craft personalized buyer outreach messages within their preferred AI workflows.

"We strive to be an indispensable partner to our customers, so we'll continue to innovate to support their success as AI opens up new opportunities to drive even more value from our proprietary intent data and insights," said Gary Nugent, CEO of Informa TechTarget, in a statement. "Now our customers can seamlessly incorporate our uniquely rich intelligence to drive measurable growth with confidence and fuel their GTM success, whether they're building an account strategy in Salesforce, analyzing buying patterns in Snowflake, or working with more advanced agent-led skills and workflows in tools like Claude."

"The combination of our purpose-built AI skills and this new accessibility via AI workflows really unlocks the power of our Buyer Intelligence in ways we haven't been able to realize until now," said Mark Picone, chief product and technology officer of Informa TechTarget, in a statement. "By making our person-level intent data accessible via MCP server and other modern data infrastructure, we're enabling our customers to build and enhance sophisticated, AI-driven GTM motions leveraging the richest buyer data available in B2B."