Pipedrive Launches Nova to Turn Sales Meetings into CRM Intelligence

Pipedrive, providers of CRM for small and midsized businesses, today released Nova, a meeting intelligence tool built directly into Pipedrive.

Pipedrive Nova briefs salespeople before calls using logged context, records and transcribes conversations during the meeting, and drafts the resulting CRM updates afterward.

Nova supports salespeople during and after customer meetings, with additional preparation where relevant CRM data is available.

Before the meeting, Nova brings together available context from deal history, emails, and past conversations already logged in Pipedrive. During the meeting, it records the conversation, either through the desktop app or Nova's visible notetaker in Google Meet, Zoom, and Microsoft Teams, and gives users control over consent and notifications for meeting participants. After the meeting, Nova generates a transcript and summary, highlights next steps, and suggests CRM updates such as deal stage, value, and expected close date. Salespeople review, edit and approve the suggested changes.

"Everyone in this category is trying to build an autopilot, and I think that's the wrong plane to be flying. What actually helps a rep isn't more automation. It's more confidence. Nova gets everything else out of their way so reps can spend that energy doing the one thing they're actually paid to do: sell. That's what we built Nova to do," said Joe Futty, chief product and technology officer at Pipedrive, in a statement.