What can enterprises in the B2B space learn from the gaming industry about customer engagement?
Because of his love for gaming (and of course customer engagement), during our CRM Playaz IRL 25 event earlier this year Paul Greenberg was joined by our friend and fellow gaming enthusiast Anand Thaker, and gaming industry expert and CEO of Resurgens Gaming Todd Harris, to talk about the CX, customer engagement and CLG lessons the enterprise/B2B space can (make that SHOULD) learn and put in play.
The session was so well received that PG and Todd announced they are starting a new Playaz Productions Network show called Game On, with the first episode taking place Tuesday (August 19th) at 2pm ET. And part of the reason for the show - besides them both being gamers - is because way too many folks really don't know just how much of the gaming industry's success is due to how the relationship vendors and gamers have co-created. And in this clip Todd shares some great stats on just how big and diverse the space is, including:
* Gaming being a $200 billion industry
* Over 3.2 billion active gamers
* 1 in 3 gamers being age 50 and over
* 49% of gamers being female
As Todd puts it: Most are not aware that gaming is the largest industry by revenue. Literally all of film and all of music put together - times 2 - gaming is bigger. So it's it's already the largest form of entertainment. If you're any business and you have an opportunity to engage with a major motion picture or a major new release from a musical artist you kinda think that's interesting, because that's culture. That's relevancy. And relevancy affects consideration. That drives intent to purchase. And gaming is the most relevant form of media.
Todd says, "We'll cover the strategies that keep game players coming back -- and how other businesses can and are using those strategies. Each episode we'll also share personal lessons gained from gaming as applied to life and/or business. I'm pretty psyched to explore this topic alongside Paul Greenberg via this brand new Playaz Productions Network show, Game On!
So check out the short clip of Todd laying things out during during a and then join The Godfather of CRM and The Toddfather of Gaming live this Tues, Aug 19 at 2p ET for the premiere episode of Game On!