Digital experience company Acquia has enhanced its digital asset management platform, Acquia DAM, (Widen) with AI Assistant, an artificial intelligence (AI) chatbot to assist in creative workflows.
AI Assistant enhances creative collaboration across content and creative teams with an always-ready sounding board and idea generator. It is integrated into the comments functionality of the Acquia DAM review and proofing tool, Workflow. Using it, anyone reviewing a content proof can ask questions in a conversational way and get responses in seconds.
Acquia today also integrated Acquia DAM with Canva's graphic design tools, Jira, Dropbox, Salesforce, and Marq. In addition, customers can use the Acquia DAM API to build their own integrations.
"Great content is at the heart of every exceptional digital experience," said Matthew Gonnering, senior vice president and general manager of Acquia DAM, in a statement. "Adding generative AI to the creative review process is an idea accelerator for marketers and designers. The new capabilities we're introducing today make it easier for content teams and marketing organizations to take full advantage of the amazing images, videos, copy, and more that they already have to ensure consistency and to spur creativity. We're pleased to deliver these innovations, which are just the latest in a steady stream that distinguish Acquia DAM as the system of choice for creatives, content pros, and marketers across industries."