• January 20, 2023

Upstart Introduces Digital Finance and Online Sales

Upstart is adding Digital Finance and Online Sales to its Auto Retail platform, which combines online and in-store digital retail capabilities with financing and manager tools to help dealerships create an omnichannel car-buying experience.

Digital Finance will enable a frictionless signing and contracting process, with automated verification, more loan approvals, and next-day funding powered by Upstart's AI. Online Sales will enable car purchases entirely online, including financing and e-signing contract documents. Both applications can be customized to dealerships' software or workflows.

"Buying and financing a car is an important financial milestone, and Upstart is continually evolving to help dealerships meet customers where they are," said Dave Girouard, co-founder and CEO of Upstart, in a statement. "As more consumers opt for a digital car-buying experience, the new Digital Finance and Online Sales applications will enable dealerships to deliver the buying experience that consumers expect."

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