Upstart Launches Upstart AI Lending for Salesforce on Salesforce AppExchange

Upstart, provider of a lending platform for financial services firms, has launched Upstart AI Lending for Salesforce on Salesforce AppExchange.

With Upstart AI Lending for Salesforce, bank and credit union personnel can initiate artificial intelligence-enabled digital lending experiences for customers across any interaction, whether in person, on the phone, or from a scan of a QR code, directly from Salesforce Financial Services Cloud. By incorporating and pre-filling information banks or credit unions already have about their customers, the all-digital online application process delivers a streamlined and personalized lending experience.

"With Upstart AI Lending for Salesforce, financial institutions have access to a better, 360-degree view of the customer. Banks and credit unions are able to see and serve customers like never before," said Michael Lock, senior vice president of lending partnerships at Upstart, in a statement. "This integration with Financial Services Cloud enables financial institutions to deliver the most modern personal lending experience anywhere, regardless of their size or geography."

"Upstart AI Lending for Salesforce is a welcome addition to AppExchange, as they accelerate digital transformation and AI-powered lending for financial institutions," said Woodson Martin, general manager of Salesforce AppExchange, in a statement. "AppExchange is constantly evolving to connect banks and credit unions with the right apps and experts for their business needs to serve modern consumer needs."

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