-->
  • April 14, 2021

Experian and InfoSum Partner to Help Marketers in a Post-Third-Party Cookie Ecosystem

Experian, the global information services company, and InfoSum, providers of a platform for customer data collaboration, have expanded their partnership help marketers gain a more comprehensive view of their customers. Now, marketers can access Experian audience data on U.S. consumers through InfoSum, and leveraging InfoSum's technology, enrich their customer data with Experian insights to understand audiences and deliver relevant messages across channels, in a privacy-compliant manner.

"As third-party cookies become unavailable, marketers are searching for alternatives to identify their customers across devices and learn more about their interests and behaviors," said Genevieve Juillard, Experian's president of marketing services and data quality, in a statement. "Our continued collaboration with InfoSum creates another pathway for marketers to address a fragmented ecosystem, connect digital touchpoints together, access powerful insights, optimize marketing campaigns, and deliver relevant messages across channels."

Marketers can leverage InfoSum's decentralized identity infrastructure to collaborate across first-party data sources and match their customer data against a media owner's data to build customized audiences. Users can then layer Experian data, such as demographic and lifestyle information, on top of their custom audiences to better understand their customers' interests and behaviors. Once audience segments have been built, marketers can access Experian's activation capabilities and execute true omnichannel campaigns.

"The collaboration between Experian's expansive data insights and InfoSum's industry-leading identity infrastructure represents a new chapter for our customers," said Lauren Wetzel, InfoSum's president of North America, global strategy, and operations, in a statement. "To truly unlock the limitless potential of their data, marketers need access to additional data insights that can augment their existing customer knowledge. With this enriched customer understanding, marketers are empowered to deliver better data-driven customer experiences. We're excited to work with Experian to provide our customers with a solution that helps them deliver relevant messages at scale while protecting consumer privacy."

CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

LiveIntent Partners with InfoSum

The LiveIntent and InfoSum partnership brings an open resolution and addressability framework to marketers.

Technology Alternatives to the Third-Party Cookie

Marketers need to be more proactive and attentive to privacy concerns.

Amobee Partners with InfoSum

Together Amobee and Infosum are powering alternative identity solutions for advertisers and media owners as the cookie disappears. 

Omnicom and InfoSum Partner on Data Collaboration

The partnership between Omnicom and InfoSum enables privacy-first data matching, onboarding, and cleanroom capabilities through the Omni platform.

Conviva Partners with Experian on Audience Measurement

Partnership combines Conviva's census-level data and Experian's demographic data for deep audience insights.