Affinity Launches Mobile Relationship Intelligence App

Affinity, providers of a relationship intelligence platform, has upgraded its mobile app, enabling sales teams to manage their professional relationships through their smartphones or tablets. Now available on the App Store and Google Play, the new Affinity App 2.0 transforms the way sales teams gather relationship intelligence, manage CRM workflows, and collaborate.

Affinity uses patent-pending technology that leverages machine learning and natural language processing to analyze peer-to-peer communication data and identify the best path to a warm introduction to key decision makers. The solution can also capture all interactions teams have with prospects and automatically add them to their pipelines with. The new mobile app lets sales teams access Affinity’s relationship data on the go .

"Relationships are the backbone of any successful business, and successful leaders are always tethered to their phones. This is why we knew we needed to double down on mobile," said Ray Zhou, co-founder of Affinity, in a statement. "We want to empower leaders to be able to tap into relationship intelligence wherever they are. Doubling down on mobile means letting our customers go out and foster real relationships with the power of relationship intelligence in their pockets."

Features in the Affinity App 2.0 include the following:

• Relationship intelligence;
• Historical relationship data;
• Sales team collaboration;
• Task lists; and
• Pipeline automation, allowing users to attach notes to meetings and set reminders.

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