Experian Launches MarketingConnect
Experian today unveiled MarketingConnect to help marketers identify customers and provide personalized customer interactions on a consistent basis.
MarketingConnect addresses the challenges many marketers encounter during the identity resolution process, which includes managing a wide range of data types and sources across disparate technologies from different vendors. It also helps marketers remain compliant with privacy standards and protect consumer information.
Powered by Experian's identity and marketing capabilities, the new solution set lets marketers connect offline and online identifiers to create a single customer view, build custom audience segments, implement cross-channel advertising campaigns, and measure campaign results, all via a consolidated platform from a single vendor.
"Identity is about more than just spanning every interaction to understand an individual's preferences and opinions. It's the basis of every single marketing initiative," said Kevin Dean, Experian’s president of marketing services, in a statement. "For identity resolution to be effective, marketers need to identify customers accurately and optimize their campaigns with those insights. MarketingConnect opens the door for marketers to do precisely that—achieve effective identity resolution, deliver relevant ads to consumers, and make better marketing decisions."