• June 20, 2017

Phunware Partners with Lotame to Help Marketers on Mobile

Phunware, providers of an application lifecycle management platform, is partnering with data management platform Lotame, giving companies access to rich data insights to help them target mobile users across devices.

Through the partnership, users of Lotame's data management platform (DMP) gain access to data from hundreds of billions of mobile events powered by Phunware's platform, which touches hundreds of millions of devices each month across more than 300 segments. 

"Collecting and using mobile data is no longer optional for marketers," said Ian Karnell, general manager of mobile audience building, engagement, and monetization at Phunware, in a statement. "We are excited to partner with Lotame as they help lead the charge in helping brands put this valuable mobile data to work with cross-device capabilities."

"DMPs offer marketers the data and actionable audience insights to make the right campaign decisions and drive continuous performance improvements," said Andy Monfried, CEO of Lotame, in a statement. "With data from hundreds of millions of devices, Phunware brings a massive new mobile set to our device graph, offering a new level of customer behavior insight to help marketers know who they are reaching and when they are ready to buy."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Lotame Partners with Clint for Custom Insights

Through partnership, clients can seamlessly add Clint's first-party panel data into Lotame's data management platform.

Lotame Partners with Survata to Create Segment Validation

The partnership allows users to generate and activate customized research data around their marketing efforts and audience segments.

Lotame Partners with SintecMedia

The partnership between Lotame and SintecMedia enables local TV to offer dynamic audiences to clients.

Lotame Partners with Are You a Human

Lotame's partnership with Are You a Human could eliminate bots from marketing analytics.

Lotame Partners with Infogroup Media Solutions

Infogroup Media Solutions and Lotame partnership delivers high-quality data to target niche audiences

Lotame Partners with Kantar Shopcom

The partnership provides advertisers with data on combined CPG audience segments