Lotame Partners with Infogroup Media Solutions

Lotame, providers of a cross-device data management platform, thas partnered with Infogroup Media Solutions, a provider of customer-driven business and consumer data solutions. This partnership launches Infogroup Media Solutions Audience Xchange powered by Lotame.

Through the Audience Xchange, marketers and advertisers can share, monetize, and leverage vertical-specific audiences across all activation channels.

Infogroup Media Solutions collects and unifies data covering more than 25 million North American businesses and more than 80 million business professionals. Infogroup demographic, intent, lifestyle, behavioral, political, donor, and transactional data on 250 million individuals originates from online and offline publishers, brands, cooperative (second-party) databases and other third-party sources. This new partnership gives companies access to more than 700 B2B and B2C, donor, and political vertical-specific audiences.

"We are excited to offer marketers access to never-before-seen audience segments that will lead to more precise targeting across advertising channels," said Andy Monfried, Lotame's CEO, in a statement. "The ability to reach these niche targets will drive more meaningful results and truly deliver on the promise of data-driven, programmatic advertising."

"We selected Lotame as our trusted partner because of their impeccable reputation and insight into the data," said Michael Iaccarino, chairman and CEO of Infogroup, in a statement. "With Lotame, Infogroup Media Solutions bridges the gap between online and offline marketing to deliver the right message to the right audience at the right time, irrespective of channel."

"Lotame is an important Infogroup Media Solutions partner providing significant value for our clients," said Eric Shaffer, director of advanced solutions at Infogroup, in a statement. "This partnership unlocks the power of our client's offline and online data along with the hundreds of other second- and third-party behaviors we manage to enable insights and drive effective performance driven campaigns."

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