• July 18, 2016

TinderBox Rebrands as Octiv

TinderBox, a provider of sales productivity solutions, has changed its brand identity to Octiv.

The new company has launched a platform that streamlines complex sales workflows by connecting critical data sources, tools, and customers. Octiv helps sales and marketing teams improve how sales documents and assets are created, distributed, and tracked, all within one platform. Octiv leverages data from systems such as CRM, CPQ and ERP to automate document workflows and enables users to gain visibility into buyer behavior and interactions with sales assets and documents. Companies such as Angie’s List, Egencia (formerly Orbitz for Business), Siemens and G/O Digital work with Octiv to power more flexible and efficient sales processes.

"We see companies continue to make investments in sales technology but fail to realize the benefits and impact they expected," said Dustin Sapp, CEO of Octiv, in a statement. "Many sales technologies can't address the challenges and opportunities present within a progressive organization's sales workflow. Octiv enables companies to transform and streamline workflows that make a greater impact on productivity. We're giving salespeople an advantage over their competitors by helping them measure the effectiveness of their sales documents online."

"Sales tech is following the same trajectory as marketing tech and becoming a must-have for sales and marketing teams. Companies like Octiv that provide a single platform to connect crucial touch points in the sales workflow will define the new era in sales tech,"; said Scott Dorsey, Octiv chairman and managing partner of High Alpha, in a statement.

"Through our relationship with TinderBox, we are able to utilize workflows that improve productivity, offer consistency, ease of use, and reliability to our internal teams and our customers," said Justin Smith, director of sales enablement at Siemens, in a statement. "With its new identity, the team at Octiv is demonstrating a commitment to offering a world-class customer experience for its most mature enterprise customers."

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