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  • June 8, 2016

Return Path and BriteVerify Partner for Email Validation

Return Path and BriteVerify today announced a partnership that will bring BriteVerify's email verification technology to Return Path customers. With Real-Time Email Validation, marketers can instantly identify and remove invalid email addresses from their subscriber lists, which the companies say can cut undeliverable mail by up to 98 percent.

"Most marketers remove invalid addresses from their email lists when they bounce, after the campaign has already been sent," said Return Path CEO Matt Blumberg in a statement. "With BriteVerify's email validation, invalid addresses are identified and removed before they bounce, improving your chances of reaching the inbox. We're thrilled to bring this solution to our customers through this new partnership."

With Real-Time Email Validation, companies can validate email addresses individually, at the point of collection, or in bulk. They can also run the program against their entire lists or portions of their lists. The process takes only minutes to validate up to 10,000 records.

"As email collection evolves toward less accurate methods, like mobile devices and point-of-sale systems, the need for integrated email verification and inbox monitoring solutions becomes important to the success of email marketers," said BriteVerify founding partner Matt McFee in a statement. "We're excited to be involved in the early stages of developing these integrated solutions, and our partnership with Return Path is a great step in that direction."

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