Return Path Acquires Email Copilot
Email data solutions provider Return Path has completed its acquisition of Email Copilot, a company that provides dynamic visualization, monitoring, reporting, and analysis of email deliverability data.
Email Copilot's dashboard provides pre-send data to pinpoint possible deliverability issues before they occur, as well as post-send monitoring and alerts to notify the user when deliverability results fall outside of the normal range. It will be integrated into Return Path's Email Optimization solutions. Combined, this data and technology will offer a view of email marketing performance and provide deliverability monitoring tools for email service providers and large, sophisticated senders.
"As a leader in the deliverability space, our goal is to provide the industry's best and most comprehensive email optimization solution. With this new technology, our clients and partners will be able to connect disparate data sources to understand when deliverability problems occur, what's causing those problems, and how to fix them all in real time," said Matt Blumberg, Return Path's CEO, in a statement. "We are firmly committed to helping marketers and their technology partners grow their business through the email channel, and this acquisition directly supports that commitment."
"We are incredibly proud of the products and big data platform we built and we’re excited about the potential our technology brings to the marketplace,” said Al Bsharah, co-founder and CEO of Email Copilot, in a statement. "We were looking for a buyer that could continue advancing our work and take the product to market in a bigger way. As a deliverability leader with great ESP partnerships, Return Path was a natural fit."
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