Zift Solutions and SharedVue Join Forces

Zift Solutions and The Channel Company are combining the SharedVue division of The Channel Company with Zift Solutions to form a separate and distinct business.

The SharedVue Through Partner Marketing Automation platform provides Web content syndication, automated email marketing, and social media syndication. Zift Solutions will control and run the combined entity, while The Channel Company will retain an ownership stake in Zift Solutions.

"The addition of SharedVue continues Zift Solutions' growth trajectory and will allow us to deliver on the next wave of channel marketing automation capabilities," said Ken Romley, CEO of Zift Solutions, in a statement. "With an unparalleled set of combined features and functionality, along with expanded R&D and account management capacity, Zift Solutions will provide more value, solutions, and services faster to a broader range of customers now and into the future."

Zift Solutions will incorporate the core capabilities of SharedVue into its platform. SharedVue personnel will transition to become Zift Solutions employees this week, while the SharedVue brand and solutions will be consolidated into Zift Solutions. Zift Solutions' R&D team also will effectively double in size. The Channel Company will work with Zift Solutions to integrate SharedVue functionality and promote the enhanced Zift Solutions platform.

"We are excited about the future capability of the combined SharedVue and Zift Solutions platform," said Robert Faletra, CEO of The Channel Company, in a statement.

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