• April 21, 2016

Zift Solutions and MarketStar Forge a Strategic Alliance

Zift Solutions, a provider of channel marketing and management (CMM) solutions, and MarketStar, an outsourced sales and marketing firm, have established a strategic alliance to drive innovation, partner engagement, and revenue growth for channel marketing and sales organizations.

MarketStar's core areas of channel sales enablement, such as telequalification, planning and management, dovetail with Zift's CMM features, including through partner marketing automation, lead distribution management, content and social media syndication, and shared analytics.

"We are extremely excited about the highly complementary nature of this partnership and the value it will bring to our customers," said Scott England, vice president of alliances and strategic relationships at Zift Solutions, in a statement. "MarketStar's depth of channel sales and marketing expertise pairs perfectly with Zift's CMM suite of products. Their size and commitment to the channel, including their recent certification on the Zift platform, provide an opportunity to further integrate and extend the value of Zift's CMM suite."

"We feel strongly that our combined offerings and strength will help channel organizations generate more demand, broaden their marketing and sales reach, and drive more channel revenue at lower costs," said Vaughn Aust, MarketStar's vice president of marketing and product, in a statement.

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