AdRoll Releases Beta Version of AdRoll for Instagram

AdRoll yesterday unveiled the beta version of its AdRoll for Instagram product that will allow marketers to integrate seamlessly into Instagram feeds, engaging users with their own content and driving them to action.

Around the world, people share 1.8 billion photos per day. Instagram users account for 70 million of them. The site has more than 300 million registered users globally.

Through the AdRoll for Instagram Beta, marketers will be able to do the following:

• Access new premium inventory that's built to natively feature creative content;
• Reach a millennial audience where they're primed to engage with content they trust;
• Target smarter by leveraging existing segments and exclusion rules across the Web, Twitter, Facebook, and Instagram from one place; and
• Gain deeper insights and take action from a unified dashboard, which offers transparent reporting across prospecting and retargeting campaigns.

The AdRoll for Instagram Beta is currently being fielded to a very limited number of customers.

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