AdRoll Integrates with WooCommerce
Ad and email retargeting platform provider AdRoll has built an integration for Automatic's WooCommerce, a free, open-source e-commerce plugin for the WordPress publishing platform. Automatic claims that WooCommerce powers more than 37 percent of all online stores.
With this latest integration, users will be able to target every site visitor with dynamic product ads on the web, in Facebook News Feeds, and even in their email inboxes.
With AdRoll's new email retargeting product, SendRoll, marketers who connect AdRoll and WooCommerce can also send triggered emails to customers who leave their stores without making purchases.
"We're excited when we see tools that let store owners spend less time on technical configuration and more time on growing their business. The AdRoll integration is a user-friendly way for merchants to run retargeting and dynamic product ads without the help of a developer," said Mechiel Couvaras, business development manager at WooCommerce, in a statement.
"This integration is another step in our mission to make powerful marketing technology available to customers of every size. Democratizing these capabilities is a boon for small businesses, who might not have the time to learn the technology or the funds to hire a specialist. Now WooCommerce store owners can connect to AdRoll and easily create dynamic product ads within minutes," said Adam Berke, AdRoll's chief marketing officer and co-founder, in a statement.
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