AdRoll Releases SendRoll Email Retargeting Solution

AdRoll, a performance advertising technology company, today launched SendRoll, a product that seamlessly extends the power of retargeting to the email channel.

SendRoll employs AdRoll's retargeting engine, which allows marketers to capture intent signals, including the buying habits of shoppers. It then automatically triggers email with personalized content or product recommendations at critical moments in the customer's journey.

Early SendRoll beta users on average have seen click-through-rates more than five times the average.

"SendRoll is intent-based email, tailored to our individual customers. We use it to drive shoppers toward a conversion when they're in the funnel," said Enrico Casati, founder and CEO of online shoe brand Velasca, in a statement. "Our email campaign targeting potential customers who make it to our product pages is seeing an impressive 50 percent open rate and 11 percent click rate."

"We expect SendRoll to open the floodgates for personalized email marketing in the same way AdRoll did for display retargeting in 2008, and how the IntentMap did for data co-ops last year," said Adam Berke, president and chief marketing officer of AdRoll, in a statement. "Our DNA is in making the most sophisticated programmatic marketing technologies accessible for brands of all sizes. Dynamically personalized email is a perfect example of a technology that can be incredibly effective, but is too complicated to implement and too resource-intensive to gain mass adoption."

The launch of SendRoll leverages expertise gained from AdRoll's UserFox acquisition in early 2014. AdRoll also recently released Prospecting and the IntentMap, a data co-op that uses look-alike data to help businesses reach new customers.

SendRoll is now available in the United States, the United Kingdom, and Australia.

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