Melissa Data Partners with Semarchy
Melissa Data, a provider of contact data quality and data integration solutions, has partnered with Semarchy, a developer of master data management (MDM) software and solutions. Through this partnership, Semarchy allows its users to perform worldwide address enrichment, standardization, geocoding, and verification using Melissa Data's data quality tools and services. In turn, Melissa Data enables its users to upgrade data quality projects, combining data quality, data governance, and master data management.
Semarchy Convergence for MDM is an integrated platform, available in the cloud or on premises, enabling ground-up design and implementation of master data management initiatives; using a single tool, developers and data managers can create data models, manage quality, set up match/merge and transformation rules, and build data management applications and workflows. Semarchy Convergence now supports Melissa Data Enrichers, validated plug-ins that enable Semarchy users to verify, clean, correct, standardize, and enrich global customer records, including full contact validation for global addresses, phones and emails.
Melissa Data Enrichers enhance the capture of new master records at the point of entry; deployed on site or via the cloud, these tools eliminate the need for users to build integration between internal MDM systems and data quality processes. Customer records can be enhanced with missing contact data, and master data can be appended to include attributes such as geographic coordinates. Users of the Semarchy Convergence platform can model any domain, managing data via collaboration workflows, generated user interfaces, or through simple batch processing to clean, standardize, and enrich legacy data.
"Clean, enhanced contact data is essential to enterprise MDM, maximizing the value of applications, empowering sales and marketing, and assuring trusted information as the basis for analysis and reporting," said Bud Walker, director of data quality solutions at Melissa Data, in a statement. "By integrating data quality operations within the Semarchy Convergence platform, we're supporting users in easily unlocking this kind of high-level business value, increasing the quality of supplier, location, and customer data within a single de-duplicated 360-degree view."
"Our perspective on master data management as an evolving business function recognizes the essential correlation between reliable data and authoritative analytics. By capitalizing on Melissa Data's proven technologies, Semarchy users can more effectively manage increasingly intelligent applications of global data, consolidating unstructured sources and enriching master data across all their business domains," said Matthew Dahlman, technical director for the Americas at Semarchy, in a statement.
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