Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

LiveRamp Updates Data Collaboration Platform with Composable Technology

Enhancements to the LiveRamp Data Collaboration Platform enable customers to collaborate with any partner, activate data to any destination, and access more solutions, all from one place.

CallHub and Statara Collaborate

Through the partnership between CallHub and Statara, data-driven identity insights coupled with campaigning outreach platform will help advocacy groups and nonprofits boost engagement. 

PriceSpider Updates Brand Monitor

PriceSpider's Brand Monitor digital shelf analytics solution receives AI-powered functionality.

SheerID Launches Marketing Hub and DataConnectors

SheerID's Marketing Hub and DataConnectors help marketers acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack.

Strong Growth Projected for Customer Journey Analytics

MarketsandMarkets expects the worldwide market for customer journey analytics to more than triple in six years.

Salesforce Launches Tableau Pulse

Salesforce's Tableau Pulse is a generative AI and data analytics solution included within Tableau Cloud.

Apica Acquires Circonus

Apica will integrate Circonus' capabilities with its data fabric platform to help companies manage costs and scale data management and observability capabilities.

Salesforce Launches Marketing Cloud Growth

Salesforce's new Marketing Cloud Growth edition will help small businesses grow faster using AI.

Lotame Launches Lotame Collaborate and Lotame Onboarding

Lotame Collaborate and Lotame Onboarding are data collaboration solutions to help digital marketers share, analyze and activate data.

Vericast Launches NXTDRIVE

Vericast's NXTDRIVE customer data marketing platform unites, enriches, and activates first-party data across digital and print channels.

Brevo Launches CDP, Enhanced AI Features, and Mobile Push Notifications

Brevo is expanding its technology following the acquisitions of WonderPush and Octolis.

ZoomInfo Introduces ZoomInfo Copilot

ZoomInfo Copilot provides sellers with AI-powered outreach guidance.

Stravito Achieves ISO/IEC 27001:2022 Certification for Information Security

Stravito's CRM, insights, and data platforms are recertified for information security.

Iterable Launches Winter 24 Product Release

Iterable's 2024 Winter Product Release features the new Iterable Ingest Toolkit with Smart Ingest and Data Schema Management.

Integrate Launches Performance Center

Integrate Performance Center is an AI-driven engine providing insights on buying group reach and media partner relationships.

Babel Street Acquires Vertical Knowledge

The merger combines Babel Street's advanced artificial intelligence and natural language processing with Vertical Knowledge's extensive data intelligence capabilities.

Versium Launches Google Sheets Extension

Versium for Sheets integrates robust APIs directly into spreadsheets.

LiveRamp to Acquire Habu

With its Habu acquisition, LiveRamp strategically expands its collaboration network and drives further adoption of core identity and connectivity solutions.

Qlik Acquires Kyndi

The Kyndi acquisition bolsters Qlik's ability to deliver comprehensive answers from structured and unstructured data.

AtData Adds Quality Score to Its Email Address Intelligence Solutions

With machine learning, AtData Quality Score identifies most valuable email addresses for improved marketing performance.