Hightouch Launches Adaptive Identity Resolution

Hightouch's new capability pairs deterministic and probabilistic identity matching within the data warehouse to unify fragmented customer profiles

HG Insights Acquires TrustRadius

HG Insights' acquisition of TrustRadius provides GTM teams with both buyer intent insights and in-market leads.

Zoho Launches Zia Hubs

Zoho Zia Hubs can extract intelligence from unstructured business data.

Snowflake Partners with Acxiom on Marketing Data Infrastructure

Snowflake and Acxiom are looking to expand self-service AI marketing through the Interact platform.

HubSpot Launches ChatGPT Connector

HubSpot is releasing a CRM deep research connector with OpenAI's ChatGPT.

Xactly Joins the AWS Partner Network

Xactly's Intelligent Revenue Platform is now available in AWS Marketplace.

Progress Software Updates ShareFile

New Progress ShareFile updates automate administrative tasks and insights.

Zeta Global Unveils Zeta Answers

Zeta Answers is an agentic AI solution for marketers.

ZoomInfo Partners with 5x5 Data

Partnership will enhance and diversify ZoomInfo's data foundation with contact and behavioral data by the 5x5 Identity Graph.

MiQ Launches MiQ Sigma

MiQ Sigma unifies the programmatic advertising ecosystem on one platform.

Melissa Integrates with Microsoft Azure

Melissa's Azure integration of SSIS components extends data quality to the cloud and supports flexible, scalable ETL and master data management processes.

Contentstack Launches Contentstack Data and Insights

Contentstack now delivers real-time audience insights native in the CMS.

Treasure Data Launches AI Suites

Treasure Data's AI Suites include Personalization, Engagement, Creative, Service, and Paid Media.

Salesforce Acquires Informatica

Salesforce's acquisition of Informatica brings a data foundation for Agentforce AI.

Outreach Expands Its Data Partnership Ecosystem

Outreach's data partnerships combine first- and third-party data to deliver insights across AI workflows.

Celebrus Expands Its Platform in v10 RFelease

Celebrus v10 includes mobile data capture, self-service analytics, H2O support, and key integrations with Tableau and Power BI.

MessageGears Partners with Databricks

MessageGears and Databricks collaborate to power native data activation in marketing campaigns.

Amplitude Partners with Twilio

Amplitude's agreement with Twilio includes co-selling program and deeper integration between platforms.

Informatica Unveils Agentic AI Offerings and MDM Integrations at Informatica World

Informatica is making its data management applications available across a variety of AI and cloud platforms.

Databricks Unveils Data Intelligence for Marketing

Databricks' Data Intelligence for Marketing is a unified data and AI foundation that brings together all customer and campaign data.