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Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

TransUnion and SafeGuard Privacy Partner

SafeGuard Privacy is helping TransUnion scrutinize third-party data providers' adherence to regulations.

CARTO Introduces AI Agents for Spatial Analytics

CARTO's AI Agents provides actionable insights into geospatial data.

Braze Introduces the Braze Data Platform

Braze unifies its data capabilities and partner ecosystem, launches new features to help companies integrate and activate data for customer experiences.

Claravine Launches Connected Application on the Snowflake AI Data Cloud

Claravine's integration with Snowflake offers joint customers marketing data management and analytics. 

Klaviyo Expands AI Suite for Marketers

Klaviyo's new AI tools help marketers work faster and spark new ideas to build customer relationships.

Impel Acquires Outsell

Adding Outsell's outreach capabilities to Impel AI creates an end-to-end AI sales and marketing automation platform for auto dealerships.

Data Axle Launches AI-Driven Data, Intelligence, and Omnichannel Marketing Solutions

Data Axle is partnering with leading GenAI providers to bolster its product suite.

Demandbase Integrates with Gong

Integration helps sellers create targeted people lists with Demandbase data that can be added directly into flows in Gong Engage.

Conga Launches Contract Lifecycle Management Offerings on its Conga Platform

Conga CLM on its Conga Platform allows for easier integration with CRM and ERP systems.

Zeta Global Expands Functionality Leveraging Amazon Bedrock

AWS's secure and scalable infrastructure unlocks new agents and generative AI capabilities in the Zeta Marketing Platform.

Amperity Adds Media Measurement Tools

Amperity's new media measurement tools help companies track digital advertising's impact across offline and online sales daily.

HG Insights Integrates with HubSpot

HG Insights' HubSpot Connector syncs company data from HG with HubSpot CRM.

Akkio Launches Agency Data LLM

Akkio's Agency Data LLM allows advertising agencies to chat with their data to get deep insights and optimize campaigns.

Contentsquare Launches Experience Intelligence Platform

Contentsquare's Experience Intelligence Platform integrates qualitative and quantitative analytics with native Voice of Customer (VoC) product addition.

Salesforce Adds Data and AI Innovations to Field Service

Salesforce Data Cloud connects asset data from third-party sources with CRM data to help companies drive proactive field service.

Sprinklr Expands Partnership with Reddit

Reddit's Advertising API and Data API officially launch with Sprinklr as the first partner.

Salesforce Introduces Data Cloud Vector Database

Salesforce Data Cloud Vector Database unleashes unstructured data and generative AI to transform customer experiences.

Twilio Enhances Segment's Interoperability with Data Platforms and Warehouses with Linked Audiences 

Twilio's LinkedIn Audiences solution helps marketers build audiences and enrich their customer profiles with data that lives in data clouds and data lakes.

SupportLogic Launches Data Cloud

SupportLogic Data Cloud enables post-sales customer experience observability.

Data Axle Launches Data Axle Snowflake Clean Room App

Data Axle's Snowflake-native app enhances businesses' data on the Snowflake AI Data Cloud.