Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Babel Street to Acquire Rosette

Combining Babel Street's open-source, multilingual analytics software and Rosette's natural language processing will create a platform for risk mitigation, identity management, and threat intelligence.

D4t4 Launches Celebrus CDI For Salesforce

Celebrus CDI adds live first-party data to Salesforce Marketing Cloud.

Acxiom Joins Salesforce AppExchange

Acxiom's Data Enhancement for the Customer Data Platform integrates with Salesforce Marketing Cloud CDP.

Twilio Unveils Segment for Healthcare & Life Sciences

Twilio Segment's customer data platform enables healthcare organizations to move from transactional to relationship-based care.

Integrate Adds to Its Demand Acceleration Platform

New account-based marketing features in the Integrate Demand Acceleration Platform include Account Profiles, Target Account List Import, and Target Account List Optimization.

Optimizely Launches DXP on Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Optimizely's CMS, commerce, and personalization solutions.

Okta Introduces Okta Customer Identity Cloud

Okta's first two use cases for its Customer Identity Cloud cover consumer and SaaS apps.

IBM Launches Business Analytics Enterprise to Break Down Data Silos and Streamline Planning and Analytics

IBM's Business Analytics Enterprise includes Analytics Content Hub to bring together business intelligence solutions from multiple vendors.

Teads Partners with Crisp

Together Teads and Crisp will combine digital omnichannel media with shelf availability data for CPG marketers.

mParticle Adds Warehouse Sync to Its CDP

mParticle's Warehouse Sync provides data warehouse ingestion with data quality protections and rich predictions.

Habu Becomes Amazon Marketing Cloud Partner

Habu expands its partnership with Amazon to increase access to its intelligence applications.

At OpenWorld, Oracle Announces Expanded AI Models for Unity CDP

15 artificial intelligence models enable business leaders to personalize customer interactions in their specific industries.

CaliberMind Launches B2B Funnels

CaliberMind's B2B Funnels help companies identify trends and apply account-based sales and marketing metrics.

Salesforce Releases Tableau 2022.3

Tableau 2022.3 offers a new Data Guide, Table Extensions, dynamic zone visibility, and more.

Claravine Integrates with Google Ads, Snapchat, and Pinterest

Claravine's Data Standards Cloud has been integrated with Google Ads, Snapchat Ads, and Pinterest Ads Manager.

Crisp and The Trade Desk Partner

Crisp brings store availability data to The Trade Desk to help marketers optimize campaigns

DoubleVerify Receives ISO 27001 Certification

ISO 27001 certification recognizes DoubleVerify's commitment to data security, trust, and transparency.

Acxiom Integrates with Tealium CDP

Acxiom's Real Identity Solution enriches Tealium's AudienceStream customer data platform.

Big Village Partners with Forsta and Scope3

Partnerships bring Big Village customers greater visibility into their data and carbon footprints.

Braze Partners with Snowflake and WhatsApp

Braze unveils real-time data activation and messaging innovations in partnerships with Snowflake and WhatsApp.