Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Connecticut Passes Data Privacy Law

Connecticut became the fifth U.S. state to pass legislation that mandates consumer data protections.

Casted Launches Insights for Podcasts and Videos

Casted Insights provides visibility into brand engagement and actionable audience metrics across audio and video content.

NielsenIQ Launches Activate, a Retail Media Solution

NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams.

tvScientific Partners with Adjust for CTV Integration

tvScientific's partnership with Adjust enhances omnichannel strategies from impression to post-app installation.

Versium Partners with Treasure Data to Launch Treasure Box

Versium's Treasure Data integration brings identity resolution to the customer data platform.

DataHawk Launches DataHawk Connections

DataHawk Connections aggregates e-commerce data and ties it to other business applications.

mParticle LaunchesĀ  Journeys

mParticle Journeys helps companies design audience sequences across multiple paths.

KnowledgeLake Launches Tahoe Release of Its Intelligent Document Processing Platform

KnowledgeLake's Tahoe cloud-native platform enhancements include a no-code/low-code RPA Design Studio, new storage options, and a fully-managed SaaS option.

Authenticx Introduces Eddy Effect Dashboard

Authenticx's Eddy Effect Dashboard helps companies identify and attack disruptions in the customer journey.

Habu Enhances Its Data Clean Room Software

Habu's new capabilities include tighter integrations with business intelligence and marketing tools.

Tolerant Software Updates TL Post and TL Match

Version 11.0 of Tolerant's TL Post and TL Match adds central management and integrations.

Adverity Launches on Google Cloud Marketplace

Adverity's data integration platform is now available to Google Cloud customers.

Salesforce Introduces Developer Tools for Slack, Tableau, and other Apps

Salesforce at its TrailblazerDX event introduced an expanded Flow automation suite and Slack and Tableau developer tools.

Simon Data launches Identity+

Simon Data's Identity+ expands identity resolution for marketers.

Algolia Joins Shopify Plus Certified App Program

Algolia deepens its integration with Shopify to enable search and discovery

Versium Releases Open-Source Data Tools

Versium's new open-source development tools accelerate data manipulation and processing for marketing.

Xandr Enables Multiple TV Currencies forĀ  Linear Campaigns

Xandr collaborates with 605, Comscore, EDO, Samba TV, TVision, and VideoAmp to introduce a framework enabling the TV ad market to evaluate and activate alternative data currencies.

BDEX Launches Omni IQ

BDEX's Omni IQ helps companies target the right people at the optimal time and place while protecting privacy.

NielsenIQ Partners with Fetch Rewards

NielsenIQ is expanding its Omnishopper panel with mobile consumer rewards data from Fetch Rewards.

Neustar Partners with Captivate

Neustar and Captivate are transforming digital out-of-home advertising with advanced audience segmentation and targeting.