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Big Data CRM > CRM News

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Sparkfly Partners with Olo for Guest Engagement Solution

The new real-time engagement ecosystem is designed to increase guest acquisition, engagement, retention, and overall lifetime value for restaurants.

SAS Updates Its Portfolio with Additional Generative AI Capabilities

SAS has added genAI capabilities to Customer Intelligence 360 and Viya

Informatica Expands Partnership with Google Cloud,

Informatica launches an extension for trusted customer data analytics and genAI Applicationswith Google Cloud Vertex AI platform, Gemini models, and Google BigQuery.

IPinfo Makes Its Data Available in Google Cloud Marketplace

IPinfo has made its Free IP to Country and Autonomous System Numbers (ASN) data available on Google Cloud Marketplace.

Acxiom and MetaRouter launch Illuminate

Acxiom and MetaRouter have launched Illuminate to provide customer data without cookies.

Contentstack Partners with Google Cloud

Contentstack has made its Composable Digital Experience Platform (DXP) available on Google Cloud Marketplace.

Verint Expands Integration with Webex by Cisco

The Verint Open Platform's unified data hub has been integrated with Webex Contact Center. (Featured on SmartCustomerService.com.)

Salesforce Introduces Einstein Copilot for Tableau

Salesforce's Einstein Copilot for Tableau is an AI assistant for self-service analytics, workflows, and strategic data insights.

Algolia Integrates with commercetools

Algolia's AI Search platform is integrated into commercetools' composable commerce platform.

Salesforce Updates Commerce Cloud

Salesforce has brought additional artificial intelligence and data capabilities to Commerce Cloud.

Snowflake Launches Data Clean Rooms

Snowflake Data Clean Rooms helps companies share data and collaborate in the Data Cloud.

Melissa Acquires Cicero

The acquisition of Cicero brings legislative data toolset to Melissa.

Intentsify Unveils Orbit, a B2B Identity Graph

Intensify's Orbit provides new levels of intent, firmographic, contact, digital, and technographic data for intent-driven marketing.

Braze Adds to Sage AI for Braze

Expanded Sage AI by Braze includes AI Item Recommendations, Personalized Paths, generative AI Tone Control, and Estimated Real Open Rate features.

Adobe and Microsoft Partner on GenAI Capabilities

Adobe and Microsoft partner to bring generative AI capabilities to marketers as they work in Microsoft 365 applications, connecting Adobe Experience Cloud workflows and insights with Microsoft Copilot.

Airtable Adds to Airtable AI

Airtable AI helps companies transform business processes and workflows.

Insite AI Launches Shopper AI

Insite AI's Shopper AI delivers shopper behavior insights powered by predictive analytics and generative AI.

LiveRamp Updates Data Collaboration Platform with Composable Technology

Enhancements to the LiveRamp Data Collaboration Platform enable customers to collaborate with any partner, activate data to any destination, and access more solutions, all from one place.

CallHub and Statara Collaborate

Through the partnership between CallHub and Statara, data-driven identity insights coupled with campaigning outreach platform will help advocacy groups and nonprofits boost engagement. 

PriceSpider Updates Brand Monitor

PriceSpider's Brand Monitor digital shelf analytics solution receives AI-powered functionality.