-->
Social CRM > CRM News

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

ActiveCampaign Launches WhatsApp Messaging

ActiveCampaign's WhatsApp Messaging solution enables personalized conversations and automated workflows entirely within WhatsApp.

LinkedIn Launches Member Post Analytics API

LinkedIn's new Member Post Analytics API lets users track post performance and follower growth.

Natterbox Launches AI Assistants and AI Agents

Natterbox AI Assistants and AI Agents can handle up to 70 percent of routine customer queries. (Featured on SmartCustomerService.com.)

Metricool Launches MetriLAB AI

With MetriLAB AI, Metricool becomes one of the first social media management platforms to implement Claude's MCP protocol for social media management.

DoubleVerify Debuts DV Authentic Attention for Social

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Metricool Integrates with Adobe Express

Metricool's integration with Adobe Express brings social media measurement to both platforms.

Reputation.com Embeds AI into Its Platform

Reputation's AI-first evolution empowers companies with deeper insights, broader reach, and future-ready infrastructure.

Innovid Launches Social Automation

Innovid's Social Automation gives greater control over social media advertising campaigns.

Iterable Integrates with WhatsApp

Iterable's native WhatsApp integration enables real-time, two-way messaging at global scale.

Sinch Partners with OneReach.ai

Sinch and OneReach.ai are collaborating to help companies deploy agentic AI across communications channels.

Talkdesk Launches Utilities Experience Cloud

Talkdesk Utilities Experience Cloud connects utility company contact centers to the heart of their operations. (Featured on SmartCustomerService.com.)

RingCentral Announces RingCX for Salesforce Service Cloud Voice on Salesforce AppExchange

RingCX for Salesforce Service Cloud Voice provides a single pane of glass for omnichannel customer engagement. (Featured on SmartCustomerService.com.)

Omilia Partners with SpinSci

Omilia's partnership with SpinSci brings together conversational AI and electronic health record systems.

Sendbird Launches Omnipresent AI Agent

Sendbird's Omnipresent AI Agent resolves issues before they escalate by combining omnichannel continuity, proactive intelligence, and contextual memory. (Featured on SmartCustomerService.com.)

UserTesting Partners with LinkedIn

New Verified on LinkedIn integration helps UserTesting ensure participant authenticity and fight fraud.

Exclaimer Launches LinkedIn Social Feeds

Exclaimer's LinkedIn Social Feeds lets businesses share LinkedIn posts directly in email signatures.

DoubleVerify Expands Its Brand Safety & Suitability Offering for TikTok

Companies can now access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok.

Sinch Named an Essential App for HubSpot

An expanded HubSpot partnership highlights Sinch's success bringing Conversations Inbox to business messaging.

eTrigue Launches AI-Lead Insights

eTrigue's Lead Insights delivers prospects' background and intent data to sales and marketing teams.

8x8 Adds 4 Solutions to Its Platform for CX

8x8 Platform for CX enhancements include Engage, RCS support, AI orchestrator, and Journey IQ. (Featured on SmartCustomerService.com.)