Twilio Integrates with OpenAI’s Realtime API for Building Conversational AI Applications

The integration of OpenAI with Twilio's Communications APIs will enable developers to create voice experiences. (Featured on SmartCustomerService.com.)

TikTok Launches Search Ads Campaign

TikTok is helping companies target its search results page.

Salesforce Unveils Slack Innovations

Slack update brings agents, AI, and CRM data into one central operating system.

Yext Launches Yext Social

Yext Social is a social media management tool that helps multi-location companies manage their local presence at global scale.

GoTo Introduces GoTo Connect CX

GoTo Connect CX combines customer communications tools and phone systems in one integrated solution.

XL8 Integrates AI Sync and Translate APIs into OOONA’s Media Localization Management Platform

XL8's new OONA integration helps companies translate and localize media content in up to 70 languages.

Sprout Social Unveils Latest Social Customer Care Innovations

The latest enhancements to Social Customer Care include Associated Messages, Message Intent Classification, automated case management, and AI capabilities within Salesforce Service Cloud.

LinkedIn Launches Sponsored Newsletters

LinkedIn's Sponsored Newsletter feature helps marketers amplify their long-form content.

Bitdefender Launches Security Solution for Content Creators and Influencers

Bitdefender Security for Creators offers protection against YouTube account takeovers, spear-phishing attempts, malware, and other major cyber threats.

GoTo Adds 40 Features to GoTo Connect

GoTo Connect's enhancements include AI-driven customer interaction workflows, actionable customer data, and new integrations.

Captiv8 Launches Media Safety Feature for Brand Protection in Influencer Marketing

Captiv8's new Media Safety feature helps companies ensure that influencer campaigns are effective and aligned with brand values.

Marin Software Adds Reddit and X Support

Marin marketing software users can now reach audiences on Reddit and X.

Here’s Where Budgets Should Go in 2025

Forrester recommends investments in generative AI, of course, but also in systems and activities that benefit the entire firm and help establish long-term trust with customers and partners.

Metricool Unleashes Advanced Features for Social Media Managers

Metricool is upgrading its AI capabilities and releasing new integrations across LinkedIn, Google Drive, and Canva.

Attentive Launches AI Pro

Attentive's AI Pro helps companies optimize marketing messages.

IntelePeer Introduces SmartCommunicator for Microsoft Teams

IntelePeer SmartCommunicator brings contact center functionality to Microsoft Teams. (Featured on SmartCustomerService.com.)

VideoAmp Partners with Snap

Snap will integrate its full set of inventory through VideoAmp's cross-platform planning solution.

New Relic Enhances Digital Experience Monitoring Across Mobile and Web

New Relic Digital Experience Monitoring helps businesses identify and resolve bottlenecks and friction points at any stage of the customer journey.

Sinch Launches Omnichannel Connector on Salesforce AppExchange

Sinch's Omnichannel Connector for Salesforce expands Marketing Cloud with messaging capabilities.

Aprimo Acquires Personify XP

Aprimo's acquisition of Personify XP to extend digital asset management for real-time content personalization and analytics.