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Social CRM > CRM News

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Khoros Launches Iris AI

Khoros' Iris AI carries brand messaging and customer context across channels.

Qlik Partners with ServiceNow

Partnership combines ServiceNow Workflow Data Fabric with broader, governed enterprise context.

Airship Expands Its AI Agent Fleet

Airship expands and enhances its AI Agent Fleet to optimize campaigns and cross-channel experiences.

Sprinklr Unveils Spring '26 (26.4) Release

Sprinklr's Spring '26 Release has several AI and automation advancements.

HubSpot Partners with TikTok

Integration lets marketers sync, manage, and measure both TikTok ads and organic content inside HubSpot's Marketing Hub.

Sprinklr Partners with CreatorIQ

New integration between Sprinklr and CreatorIQ bridges creator intelligence with enterprise social media platforms.

Aprimo Unveils Agentic Digital Asset Management (DAM)

Aprimo Agentic DAM moves digital asset management from task-based AI assistance to governed, continuous execution across the content lifecycle.

Innovid Expands Social Ads Manager with Reddit Campaign Management

Reddit integration with Innovid enables creative trafficking, campaign setup, delivery, measurement, and optimization alongside major social platforms.

Shirofune Integrates with Reddit Ads

New integration helps tap into high-intent Reddit communities while automating budgeting, bidding, and optimization.

PracticeQ Launches Engage

PracticeQ's Engage helps medical providers eliminate no-shows with automated reminders and patient messaging.

Emplifi Partners with Reddit

The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming community conversations into industry-specific tactics.

Koddi Expands AI Capabilities

Koddi's new features include conversational reporting, predictive guidance, and agile media planning.

Anonym Partners with Pinterest

Anonym expands privacy-centric ad measurement on Pinterest.

Innovid Adds to Social Ads Manager

Innovid's Social Ads Manager enhancements simplify workflows, strengthen optimization, and consolidate cross-platform campaigns.

Channel99 Launches Dynamic Audiences

Channel99's new functionality integrates with LinkedIn, Google, Microsoft, Facebook, YouTube, and more.

DoubleVerify Expands DV Authentic Attention to TikTok

With this new release, companies can identify high-performing creatives, optimize spend, and maximize campaign effectiveness across TikTok campaigns.

Sendbird Launches Delight.ai

Delight.ai is Sendbird's branded AI concierge built on long-term memory.

ON24 Integrates with LinkedIn for Event Marketing

ON24 and LinkedIn collaboration will simplify event creation and promotion.

Social CRM Tools Market to Be Worth $12.8 Billion by 2033

The social CRM tools market is expected to surge from a current value of $5.5 billion, Market Research Intellect predicts.

Merkle Partners with Airship to Create Mobile Loyalty Accelerator for Salesforce Marketing Cloud

New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.