Social CRM > CRM News

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

DoubleVerify Partners with Reddit

Companies can now leverage DoubleVerify's measurement solutions to protect brand equity and boost campaign performance on Reddit.

Yext to Acquire Hearsay Systems

Yext's acquisition of Hearsay will enable it to provide a single digital marketing platform from prospect to loyal customer.

Sprinklr Expands Partnership with Reddit

Reddit's Advertising API and Data API officially launch with Sprinklr as the first partner.

Sprout Social Adds AI Innovations and 20  Product Capabilities

Sprout Social's latest releases include advancements in AI & automation, reporting, network integrations and a new Snapchat partnership

Contentstack Launches Personalize and Brand Kit

With Personalize and Brand Kit, Contentstack is is extending its headless CMS with new capabilities to overcome the challenges of delivering highly targeted content at scale.

Klaviyo Integrates with TikTok

\Klaviyo's new integration helps companies connect with more than 1 billion TikTok users.

LivePerson Partners with Avaya

Avaya and LivePerson have integrated their product, go-to-market, and services to provide a unified, omnichannel suite for customers with on-premises, hybrid, or cloud contact centers. (Featured on SmartCustomerService.com.)

Sanity Launches Sanity Create

Sanity Create is an AI-assisted content workspace integrated with a CMS.

Adobe Launches Express for Enterprise

Adobe Express for Enterprise helps users accelerate on-brand content creation and production.

SWIPEBY Launches AI-Driven Social Media Content Creator

SWIPEBY's Social Media Content Creator helps companies create automated, engaging posts.

Sprinklr Adds GenAI Capabilities to Its Unified-CXM

Sprinklr has added digital twins, surveys, crisis management, voice connect, project management, and social listening capabilities in its latest release.

Iterable Adds Generative AI-Powered Journey Builder, Brand Affinity Reporting, WhatsApp Integration, and Smart Segmentation

Iterable has added several generative AI-powered capabilities in its latest platform release.

RingCentral Launches RingSense AI APIs and Workflow Builder

Enhancements include new capabilities for embedding AI, video, and social messaging into workflows. (Featured on SmartCustomerService.com.)

SundaySky Partners with LinkedIn

SundaySky has joined the LinkedIn Marketing Partner Program to empower B2B marketers to create and personalize video at scale.

CommentSold Launches ClipHero

CommentSold's ClipHero is an AI-driven shoppable video generator designed for live commerce.

Salesforce Expands Slack AI

Salesforce has rolled out native generative AI capabilities, including enhanced search, channel and thread summaries, and a new recap feature, in its Slack product.

DoubleVerify Expands Brand Safety and Suitability for TikTok Advertisers

16 new content categories are now covered under DoubleVerify's expanded post-bid brand safety and suitability measurement on TikTok.

Salesforce Launches Unified Conversations for WhatsApp

Salesforce's Unified Conversations for WhatsApp transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single WhatsApp number.

CommentSold Launches PopClips

CommentSold's PopClips feature adds shoppable videos across platforms.

Vonage Adds Advanced GenAI Capabilities to  Conversational Commerce Offering

Vonage's Jumper Conversational Commerce app gets an influx of generative AI for creating personalized chat, marketing messages, and inquiry responses.