-->
CRM Integration > CRM News

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

SundaySky Partners with LinkedIn

SundaySky has joined the LinkedIn Marketing Partner Program to empower B2B marketers to create and personalize video at scale.

Veritronic Integrates with AppsFlyer

Veritonic doubles down on mobile audio attribution by integrating with AppsFlyer.

SugarCRM Partners with Liferay

Liferay's Digital Experience Platform (DXP) is integrated with SugarCRM.

Bambuser Acquires HERO from Klarna

Bambuser's acquisition of the HERO solution from Klarna will enable even greater e-commerce personalization.

IntelePeer Integrates with Microsoft Azure OpenAI Service

Together IntelePeer and Microsoft Azure OpenAI are working to deliver AI automation solutions and virtual agents for customer service. (Featured on SmartCustomerService.com.)

Nimble CRM Partners with PhoneBurner

Together Nimble CRM and PhoneBurner offer an outbound dialing solution for sales reps.

Salesforce Expands Slack AI

Salesforce has rolled out native generative AI capabilities, including enhanced search, channel and thread summaries, and a new recap feature, in its Slack product.

Sparkfly Partners with Olo for Guest Engagement Solution

The new real-time engagement ecosystem is designed to increase guest acquisition, engagement, retention, and overall lifetime value for restaurants.

8x8 Launches Operator Connect for Microsoft Teams

8x8 Operator Connect is a native contact center solution certified to integrate with Teams. (Featured on SmartCustomerService.com.)

DoubleVerify Expands Brand Safety and Suitability for TikTok Advertisers

16 new content categories are now covered under DoubleVerify's expanded post-bid brand safety and suitability measurement on TikTok.

Ad Insertion Platform Partners with castLabs

Collaboration blends castLabs' PRESTOplay video player with AIP's AdBlendr server-guided ad insertion technology. 

Five9 Adds Zendesk Integrations

Five9's enhanced Zendesk integrations unify the agent workspace. (Featured on SmartCustomerService.com.)

Informatica Expands Partnership with Google Cloud,

Informatica launches an extension for trusted customer data analytics and genAI Applicationswith Google Cloud Vertex AI platform, Gemini models, and Google BigQuery.

Bloomreach Amplifies Discovery With Google Cloud AI

Bloomreach has added Google Cloud's Gemini and Vertex AI to its Bloomreach Discovery e-commerce search and merchandising engine.

LTIMindtree Introduces Composable Storefront on Salesforce

LTIMindtree's Composable Storefront on Salesforce helps companies quick-launch digital commerce experiences.

Salesforce Launches Unified Conversations for WhatsApp

Salesforce's Unified Conversations for WhatsApp transforms one-way marketing promotions or service requests into dynamic, two-way conversations from a single WhatsApp number.

Intento Launches Intento Translator for Salesforce ServiceCloud

Intento Translator for Salesforce ServiceCloud automatically translates content across customer service chat interactions in real time for both the agent and customer.

Acxiom and MetaRouter launch Illuminate

Acxiom and MetaRouter have launched Illuminate to provide customer data without cookies.

Contentstack Partners with Google Cloud

Contentstack has made its Composable Digital Experience Platform (DXP) available on Google Cloud Marketplace.

WPP Partners with Google Cloud

Google Cloud's Gemini 1.5 Pro integration with WPP Open marketing operating system brings marketing creativity, personalization, and efficiency.