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Channel Management > CRM News

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.

Cheetah Digital Acquires Wayin

Cheetah Digital's acquisition of Wayin will help marketers collect zero- and first-party customer data to drive personalized, real-time experiences across channels.

Twilio SendGrid Adds Automation and Email Testing to Marketing Campaigns

New functionality enables marketers to optimize email campaigns across automated and recurring series, one-time campaigns, and transactional mail.

Nielsen Launches Podcast Listener Buying Power Service

Nielsens's new service provides podcasters and advertisers with insights matching podcast listeners by genre with their buying habits.

Rightpoint Acquires Bowfin

Rightpoint expands its Salesforce capabilities with its acquisition of Bowfin.

Semafone Introduces Cardprotect Relay+

Semafone Cardprotect Relay+ enables businesses to accept customer payments through all channels. (Featured on SmartCustomerService.com.)

Vonage Partners with Sendinblue for Email Marketing Solution

The alliance between Vonage and Sendinblue has led to a new email API and marketing platform.

Edify Labs Launches Edify Huddle

Huddle is a cloud-native unified communications and contact center platform. (Featured on SmartCustomerService.com.)

OpenMethods Adds Features to Its Interaction Integration Cloud

New features improve integration between Oracle CRM and contact center communications infrastructures. (Featured on SmartCustomerService.com.)

NovelVox Releases Cisco Finesse Mobile Agent 2.0

NovelVox's Cisco Finesse Mobile Agent 2.0 offers an enhanced user interface and advanced integrations. (Featured on SmartCustomerService.com.)

Comm100 Launches Agent Assist

Agent Assist is Comm100's artificial intelligence-powered virtual assistant for contact center agents. (Featured on SmartCustomerService.com.)

CSG Launches Journey Orchestration

CSG Journey Orchestrations helps companies communicate with customers across channels.

Oracle Collaborates with Accenture and Capgemini on Customer Data Platform

The partnerships are aimed at creating solutions to help companies maximize customer interactions across channels and applications.

CoreMedia Launches CoreMedia Content Cloud - Marketing Connector on Salesforce AppExchange

CoreMedia's customers can now benefit from a multicloud solution that enables 360-degree brand storytelling and shoppable customer experiences across all touchpoints.

Adobe Launches Real-Time Customer Data Platform and Triggered Journeys

New additions to Adobe Experience Platform help marketers deliver more personalized customer experiences.

Genesys Doubles Down on AI at Its Xperience Conference

Conference speakers identify artificial intelligence and related technologies as the key to handling the explosion of contact center communications.

Pega Adds Messaging Capabilities to Pega Customer Service

New capabilities help users communicate via virtually any digital messaging platform.

Movable Ink Joins Pega's ISV Program

Movable Ink's expanded partnership with Pegasystems helps marketers with AI-powered next-best actions and unique visual experiences.

Acqueon Partners with Vonage

Acqueon integrates omnichannel campaign orchestration with Nexmo, the Vonage API platform, to enable proactive experiences and personalized customer journeys.

Pegasystems Acquires In The Chat

Pegasystems is acquiring digital messaging platform provider In The Chat.

Glassbox Receives Patent for Web Session Recording Technology

Glassbox's patented technology covers both client- and server-side recordings for greater visibility into online activity.