-->
Channel Management > CRM News

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.

8x8 Updates Its Contact Center and Unified Communications Platforms

Recent platform capabilities include 8x8 Engage, 8x8 Operator Connect for deeper integration with Microsoft Teams, and new bulk messaging for outbound customer engagement. (Featured on SmartCustomerService.com.)

Khoros Launches Customer Care Cloud

Khoros Customer Care Cloud combines generative AI with data, automation, and digital engagement tools. (Featured on SmartCustomerService.com.)

AnalyticsIQ Releases Channel IQ

AnalyticsIQ's Channel IQ offers insight into consumer marketing channel preference and behaviors.

ApexChat Rebrands as Blazeo

The Blazeo name reflects the company's expansion into an ad conversion platform.

LeapXpert Launches Maxen, a Communication Intelligence Solution

LeapXpert's Maxen is a genAI application that fuses data from external communication channels with client data and enterprise knowledge to craft client communications.

Skit.ai Launches Multichannel Offerings for Debt Collections

Skit.ai's suite of generative AI-powered, self-service solutions includes voice, chat, email, and text automation. (Featured on SmartCustomerService.com.)

AudioCodes Adds Omnichannel Capabilities to Voca Conversational Interaction Center

AudioCodes' new omnichannel experience will support email and webchat in a one-screen Microsoft Teams contact center built in Azure. (Featured on SmartCustomerService.com.)

MetaRouter Enhances Sync Injector

MetaRouter's Sync Injector bridges the gap between server-side integrations and anonymous user data.

GoTo Launches Contact Center Pro

GoTo's Contact Center Pro brings contact center-as-a-service technology to mid-market and enterprise businesses. (Featured on SmartCustomerService.com.)

Upstream Works Introduces Omni AI Hub

Upstream Works' Omni AI Hub expedites AI for on-premise, cloud, and hybrid contact centers and powers virtual customer self-service and agent assistance. (Featured on SmartCustomerService.com.)

SheerID Launches Marketing Hub and DataConnectors

SheerID's Marketing Hub and DataConnectors help marketers acquire identity-based audiences, verify eligibility to gated offers, and stream data throughout their martech stack.

CallRail Labs Unveils AI-Powered Self-Reported Attribution

CallRail's AI-powered self-reported attribution provides greater insights on marketing's impact on lead generation.

LiveRamp Integrates with Amazon Ads

LiveRamp's new alliance with Amazon seeks to enhance addressability, connectivity, and measurement.

Glia Launches Unified Interaction Management

Glia's Unified Interaction Management eliminates disjointed experiences for contact center staff and customers. (Featured on SmartCustomerService.com.)

ChannelMix Launches Pacing Dashboard

ChannelMix's Pacing Dashboard helps marketers with real-time campaign tracking and budget management.

Responsive Launches Proposal Builder

Proposal Builder extends the value of Responsive Strategic Response Management Platform.

UserTesting Launches AI Insight Summary and Other Platform Enhancements

New product features include mobile camera testing templates and guides and an integration with Rally CRM.

SymphonyAI Partners with Microsoft for Connected Retail

Robust collaboration extends to SymphonyAI Retail Copilots on Microsoft Azure.

Vibes Joins Adobe Exchange Partner Program

Vibes' SMS app integrates with Adobe Marketo Engage.

Language I/O Adds Support for Salesforce Messaging and Google LLMs

Language I/O's latest enhancements enable companies to communicate across more channels.