Channel Management > CRM News

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.

Acqueon Partners with Vonage

Acqueon integrates omnichannel campaign orchestration with Nexmo, the Vonage API platform, to enable proactive experiences and personalized customer journeys.

Pegasystems Acquires In The Chat

Pegasystems is acquiring digital messaging platform provider In The Chat.

Glassbox Receives Patent for Web Session Recording Technology

Glassbox's patented technology covers both client- and server-side recordings for greater visibility into online activity.

Pramata Releases Commercial Relationship Baseline Solution

Commercial Relationship Baseline helps eliminate revenue leakage and drive revenue optimization for B2B companies.

Messagepoint Adds Content Intelligence to Its Customer Communications Management Platform

New artificial intelligence-powered capabilities enable better content creation and management.

RRD Partners with Marketing Evolution

R.R. Donnelly's partnership with Marketing Evolution will provide clients with marketing measurement and optimization solutions to maximize campaign performance across online and offline channels.

Clarabridge Unveils Customer Experience Innovations for Digital Engagement

Advanced, AI-powered technology enables companies to listen to, analyze, and engage with consumers on every channel. (Featured on SmartCustomerService.com.)

Conversation Can't Outweigh Content, CRM Evolution Panelists Contend

When it comes to AI, the conversation is only as good as the data feeding into it, speakers maintain.

Optimove Launches BI Studio

Optimove BI Studio offers marketers seamless access to interactive business intelligence reports.

AI Is Transformative, But Be Careful of Its Disadvantages, CRM Evolution Keynoter Warns

Artificial intelligence is the future of customer service, but it can alter consumer attitudes and behaviors, Jarno Duursma advised conference attendees. (Featured on SmartCustomerService.com.)

Freshworks Integrates with WhatsApp Business

The WhatsApp Business API is added to Freshworks Omniroute to bring online support to messaging users.

Twilio Launches Twilio for Salesforce

Twilio for Salesforce lets businesses engage customers via SMS.

Blueshift Launches Customer Data Activation Platform

Companies can use Blueshift to orchestrate intelligent customer experiences on every touchpoint across marketing and customer service.

Accengage Now Supports WhatsApp

Accengage now lets businesses connect with customers on WhatsApp.

UJET Enhances its Customer Support Platform

UJET has added text, chat, and feedback capabilities to streamline agent performance. (Featured on SmartCustomerService.com.)

ActiveCampaign Releases Conversations for SMBs

Conversations is a marketing platform that collects all customer contacts in ActiveCampaign.

NICE inContact Releases CXone Packages Integrated with Salesforce

CXone Packages add voice, intelligent routing for Salesforce digital channels, embedded workforce optimization, and speech/text analytics. (Featured on SmartCustomerService.com.)

Calabrio Launches Version 11 of Calabrio ONE

Calabrio has released its latest analytics-fueled customer experience intelligence suite. (Featured on SmartCustomerService.com.)

SugarCRM Acquires Collabspot

Sugar can now offer email integration to CRM systems.

CleverTap Partners with Vonage

CleverTap links with Vonage's Nexmo API to expand how marketers communicate with customers.