Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Meta Touts Messaging as the Future of Business at Conversations Event

Meta announced plans to expand messaging capabilities for businesses looking for simpler connections with customers.

Clari Launches Align to Unlock Buyer-Seller Insights

Clari Align helps buyers and sellers collaborate to create mutually beneficial action plans.

CleverTap Acquires Leanplum

Clevertap's acquisition of Leanplum expands its capabilities in user engagement and personalization.

Dstillery Launches Custom Patient Targeting 

Dstillery Custom Patient Targeting helps healthcare advertisers reach specific patients without user tracking. 

UserZoom Acquires Testapic

UserZoom's deal to buy Testapic will help it provide user experience insights across Europe

Omnicom Launches Supply Chain IQ Score

Supply Chain IQ Score leverages Crisp data to direct marketing spend away from products that are low in inventory.

Quantum Metric Launches Visible

Quantum Metric Visible brings website and mobile app behavioral insights to marketers' fingertips.

SupportLogic Launches SX Platform and Applications

SupportLogic's new SX Platform includes AI-backed insights into customer and agent activities. (Featured on SmartCustomerService.com.)

CXera Integrates with Slack

CXera's Slack integration lets users create customer-facing microsites and receive analysis of their usage within the Slack interface.

Casted Launches Insights for Podcasts and Videos

Casted Insights provides visibility into brand engagement and actionable audience metrics across audio and video content.

Invoca Launches Invoca for Multi-Location CX

Invoca for Multi-Location CX provides customer experience, sales, and operations leaders with a centralized platform to help their locations increase appointments and revenue from calls.

Google Integrates with Lotame's Panorama ID

Google has authorized use of Lotame's Panorama ID within its supply-side platform.

NielsenIQ Launches Activate, a Retail Media Solution

NielsenIQ Activate allows retailers to leverage their own data to accelerate new revenue streams.

tvScientific Partners with Adjust for CTV Integration

tvScientific's partnership with Adjust enhances omnichannel strategies from impression to post-app installation.

Pega Partners with Celebrus to Launch Always-On Insights

Pega Always-On Insights combines streaming data capture capabilities with AI-powered decisioning for deeper customer behavior insights.

Versium Partners with Treasure Data to Launch Treasure Box

Versium's Treasure Data integration brings identity resolution to the customer data platform.

SMG Launches Dynamic Assistance

SMG has paired with Conversity and Creative Virtual to launch a dynamic assistance capability for sales and support.

CompleteCSM Launches Customer Intelligence Cloud

Customer Intelligence Cloud helps companies collect signals, reveal customer intent, and aggregate historical telemetry and adoption data.

Affiliate Marketing to Be a $36.9 Billion Market by 2030

Astute Analytica expects the affiliate marketing platform market to grow 7.7 percent per year up from $19.2 billion in 2021.

Reveal Mobile Launches the Mira Console for Out-of-Home Measurement

Reveal Mobile's Mira Console delivers measurement reports for traditional, digital, place-based, programmatic, and moving OOH campaigns.