Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Alyce Integrates with Adobe's Marketo Engage

Alyce for Marketo Engage helps marketers deliver personal experiences to buyers and measure the impact of their AI-powered gifting within Marketo Engage.

Bazaarvoice Partners with Yotpo and Launches Bazaarvoice Partner Program

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners.

Adjust Launches Control Center to Automate Campaign Management

Control Center is part of Adjust's Automate suite and is designed to simplify mobile advertising processes.

Sprinklr’s Winter 2020 Release Delivers 400 New Capabilities

Sprinklr's 15.2 product release includes new features for Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement.

6sense Launches Next Best Actions to Help Prospecting Teams with Target Accounts

6sense's AI-driven orchestration layer eprovides time-based recommendations for the right contacts, messaging, and actions to build sales pipelines. 

Templafy Partners with Aprimo

Aprimo and Templafy have teamed up to deliver Aprimo Connector for Microsoft Office Powered by Templafy.

Talkdesk Enhances Outbound Dialer Suite

Talkdesk added proactive capabilities to help companies connect with customers through personalized sales and service.

Lytics Integrates with Google Cloud BigQuery

Lytics users can now access and analyze massive amounts of data in Google Cloud's secure, scalable data warehouse.

Microsoft Adds More AI to Dynamics 365

New AI features in Microsoft Dynamics 365 connect and extend insights across organizations.

VNTANA Launches Omnichannel 3D Automation Software

VNTANA's proprietary platform streamlines the creation of 3D assets across Web, augmented reality, and virtual reality.

Obviously AI Rolls Out Natural Language Platform for Predicting Customer Outcomes

Obviously AI's No-Code Machine Learning Platform lets anyone run predictions and analytics using natural language questions.

ZoomInfo Adds AI to Go-to-Market Intelligence

AI-powered tools, including Workflows, bring data accessibility and enhanced performance to go-to-market campaigns.

Dentsu Aegis Acquires Media Storm to Strengthen Merkle's Multichannel Performance Media Services

Media Storm is the third acquisition of 2020 as Merkle focuses on strategic vertical growth in the media, entertainment, and retail segments.

ClearSlide Extends Gong Integration for Advanced Visibility into Customer Interactions

ClearSlide leverages Gong revenue intelligence capabilities to improve sales outcomes.

Zipwhip Launches Texting Widget

Zipwhip Texting Widget lets business embed texting right into their CRM systems.

Nimble Launches Prospector 2.0

Nimble's redesigned Prospector browser extension helps people engage prospects, nurture relationships, and capture new leads enriched with business insights.

Merkle Launches Merkury Identity Resolution Platform

Merkury builds on technology gained during Merkle's acquisition of 4Cite Marketing.

Marchex Adds Closed Loop Conversion Insights to Sales Edge Rescue

Closed Loop Conversions lets businesses evaluate sales team effectiveness and measure impact in converting high-value leads that were initially mishandled.  

Upland Software Acquires Localytics

Upland's $6.7 million acquisition of Localytics adds mobile app personalization technology to its Customer Experience Management Cloud.

TTEC Acquires Serendebyte

Acquisition expands TTEC's intelligent automation solutions for customer and employee experience.