Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

The acquisition of Sweetspot will allow ClickDimensions to provide robust data intelligence for marketers.

Drawbridge Partners with The Trade Desk

Drawbridge has integrated The Trade Desk's Unified ID Solution into its Identity Platform for marketing.

LeadSmart Launches LeadSmart Pro

LeadSmart Pro combines CRM, marketing automation, and collaboration tools into a single product suite.

Taboola Partners with Landingi and Instapage

Partnerships will provide Taboola's clients with additional solutions to analyze landing page performance and optimize campaigns.

ActiveCampaign Releases Conversations for SMBs

Conversations is a marketing platform that collects all customer contacts in ActiveCampaign.

Oracle Updates CX and Marketing Cloud, Unveils Service Logistics Cloud

The vendor's announcements include updates for Oracle CX Cloud and Oracle Marketing Cloud, as well as the introduction of Oracle Service Logistics Cloud and a Slack integration.

JotForm Integrates with HubSpot

The JotForm and HubSpot integration sends form data into the CRM system.

Thanx Partners with Olo

Thanx has teamed up with Olo to provide integrated digital ordering and actionable cross-channel marketing for restaurants.

New Engen Launches Self-Service Platform for Facebook, Instagram, and Search Engine Marketing

New Engen's platform helps marketers manage campaigns, keywords, and ads from one location. Launches Revenue Intelligence System Powered by AI's latest technology provides actionable intelligence across all customer-facing teams. 

Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising

With this new addition to the Teikametyrics' Flywheel solution, companies can optimize ads on Amazon.

Social Media Helps Businesses Increase Web Traffic, Clutch Research Finds

Companies need to adopt a cohesive strategy that links their social media and web presences, research suggests.

Prazely Launches to Improve Gifting

Prazely has launched an AI-driven gifting platform for marketers.

6sense Integrates with's Pardot

6sense's Pardot integration lets revenue teams launch comprehensive account-based marketing programs with full visibility into the buyer's journey.

SpotOn Partners with Poynt

SpotOn and Poynt are teaming up to offer an all-in-one payments and marketing solution for SMBs.

LiveIntent to Launch Onboarding Service

LiveIntent's Onboarding service will allow companies to take more direct control of their data.

UserTesting Launches Product Insight

The new application aims to empower product development teams to build better products by incorporating rapid customer feedback into each phase of the development process.

Contentful Releases Authoring Hub for the Enterprise

New features provide tools to create custom-tailored authoring experiences across digital teams and channels.

Enquire and Roobrik Integrate

Enquire's CRM and Roobrik's decision platform integrate to optimize marketing and sales.

Yext Partners with Adobe for Website Discovery

Companies can now leverage Yext to increase web discoverability on their Adobe-powered properties.