▼ Scroll to Site ▼
Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

mParticle Adds Customer Data Unification and Orchestration Capabilities

mParticle's latest launch introduces new APIs and platform features to improve data accuracy and control.

First Insight Launches Insight Customer Experience (iCX) Platform

First Insight's iCX Platform includes voice-of-the-customer capabilities for engaging, segmenting, and targeting new customer groups.

HoloPundits Launches TotalAR for Marketing

TotalAR lets marketers add augmented reality to static content.

KickFire Integrates with the Sitecore Experience Platform

KickFire's integration allows Sitecore customers to identify anonymous website visitors and trigger account-based personalization and targeting.

Dalet to Acquire Ooyala's Flex Media Platform Business

The acquisition widens Dalet's market offering and accelerates the move to recurring revenue models.

Moz Launches Local Market Analytics

Moz Local Market Analytics helps companies understand local competitors and market performance of their SEO efforts.

Cheetah Digital Acquires Wayin

Cheetah Digital's acquisition of Wayin will help marketers collect zero- and first-party customer data to drive personalized, real-time experiences across channels.

Neustar Partners with Freckle to Provide Marketers with First-Party Data

Neustar will make Freckle's first-party data available in its Identity Data Management Platform.

Zeta Global and PlaceIQ Announce Strategic Partnership

Zeta's customer profiles and data will bhe integrated with PlaceIQ's locational data to improve marketing reach.

Twilio SendGrid Adds Automation and Email Testing to Marketing Campaigns

New functionality enables marketers to optimize email campaigns across automated and recurring series, one-time campaigns, and transactional mail.

SurveyMonkey Launches Custom Email Domains 

Custom Email Domain will allow companies to use their own domain for the SurveyMonkey email collector.

Nielsen Launches Podcast Listener Buying Power Service

Nielsens's new service provides podcasters and advertisers with insights matching podcast listeners by genre with their buying habits.

Socialbakers Launches Content Hub

Content Hub helps marketers collaborate, plan, and create content with centralized insights and analysis across digital channels.

TapClicks Acquires Search Marketing Intelligence Provider iSpionage

TapClicks has added competitive SEO and SEM intelligence to its marketing solutions portfolio.

Nintex and Adobe Extend e-Signatures to Microsoft SharePoint

Nintex Sign, powered by Adobe Sign, is now available to Nintex for SharePoint users.

Magnolia Launches Version 6.1

Magnolia adds digital experience features in the latest version of its flagship CMS product.

CustomerGauge Expands Salesforce Integration

The expanded integration between CustomerGauge and Salesforce allows for more complex data queries.

MSTS and Schermer Partner to Build B2B Marketing Solution

Companies launch 4Business partnership to help B2C companies expand into B2B markets.

Yext Launches Summer 19 Release

Yext's latest release equips businesses to deliver brand verified answers in search with new functionality, including custom entities and fields.

CloudEngage Launches Version 3.0 of Its Personalization Platform

Major enhancements to Chord personalized chat and content management workflows increase the platform's versatility.