Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Chili Piper Builds App Integrated with Intercom’s Messenger Platform

Chili Piper's new app can route leads and opportunities in real time and enable self-booking by prospects or two-click booking by agents.

Conversica Adds Capabilities to Its Conversational AI Platform

Conversica's latest release offers a new Conversation Editor, User Profiles for access controls, an expanded conversation library, and visualizations of conversation flows.

Evergage Launches Gears Marketplace

The Evergage Gears Marketplace lets marketers collaborate with developers to build customizable components.

BrightEdge Launches Autopilot to Aid Businesses with SEO

BrightEdge's acquisition of Trilibis is helping power its self-driving SEO for marketers.

Innovid Acquires Herolens to Bolster Omnichannel Advertising

Innovid's acquisition of Herolens expands its omnichannel advertising platform to include display.

Tealium Launches Tealium Predict for the Customer Data Platform

Tealium Predict's machine learning technology allows companies to build audiences and predict consumer actions.

Salesforce.com Unveils Einstein Search

Einstein Search will help employees find information in their CRM systems.

InsideSales.com Launches Revenue Acceleration Cloud

InsideSales.com's Revenue Acceleration Cloud enables revenue growth with collective human and artificial intelligence.

Vidyard Partners with Adobe to Bring Video to Marketo Engage

Vidyard's expanded partnership with Adobe helps Marketo Engage users personalize marketing with video content and video analytics.

Kustomer Integrates with WhatsApp Business

Kustomer's new WhatsApp integration expands the channels on which businesses can communicate with customers. (Featured on SmartCustomerService.com.)

TapClicks Joins Verizon Media Preferred Partner Program

The TapClicks partnership expands access to Verizon Media ad platform data to TapClicks advertisers.

Adobe Enhances ABM Essentials

Expanded LinkedIn integration lets marketers better target account contacts.

Oracle Announces CX Cloud Updates at Oracle OpenWorld

Updates across Oracle Customer Experience Cloud help companies unify customer data, personalize interactions, and win more business.

AdRoll Launches Brand Awareness

AdRoll Brand Awareness contains machine learning that can make more than 2.5 million predictions per second to help companies reach the right audiences at the right time. 

Clearbit Unveils X for B2B Marketing and Sales Teams 

Clearbit X lets companies leverage their customer data with Clearbit's to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle from website to messaging to renewal. 

Salesforce Launches CRM Cloud Solutions for Manufacturing and Consumer Goods

Manufacturing Cloud and Consumer Goods Cloud are parts of the Salesforce Customer 360 Platform.

Contentful Partners with Optimizely

Contentful launches an Optimizely application that enables developers to build content experimentation directly into Contentful's content infrastructure

ProTexting Integrates with Amazon to Encourage Customer Reviews

ProTexting's Amazon integration will allow e-commerce sellers to connect with customers via text messaging.

Iterable Launches Catalog for Cross-Channel Marketing Personalization

Iterable Catalog powers extensive campaign customization across unlimited product attributes.

Dynamic Yield Launches Affinity-Based Personalization

Affinity-Based Personalization automatically scores interactions, profiling individual preference for use in targeting and experience delivery.