Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

etailz Adds Features to AdManager

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies.

Optimove Releases Self-Optimizing Journeys

Self-Optimizing Journeys autonomously determine and serve the next-best-action for each individual customer.

Terminus Integrates with Salesforce Pardot

With Terminus' Pardot integration, combined data lets users create powerful segments, improve attribution analytics, and provide real-time alerts based on engagement across both platforms. 

Button and Rakuten Partner on Reach in-App Solution

Button Reach is an affiliate marketing solution for app installs and sales.

Tapad Partners with Reveal Mobile

Tapad and Reveal Mobile are launching audience and attribution capabilities with cross-device matching and pixel-based foot traffic attribution reporting.

ProTexting Integrates with Shopify

ProTexting has added a Shopify App for order notifications and customer two-way text messaging.

IBM and Influential Launch Watson Advertising Social Targeting Solution

IBM is expanding its collaboration with social media technology provider Influential to help companies identify suitable influencers.

CallRail Enhances Conversation Intelligence

CallRail includes AI-powered call analysis in its latest version of Conversation Intelligence.

Adobe Target Announces Enhanced Analytics

Adobe Target increases the integration with Adobe Analytics for greater personalization.

Jivox Introduces Kairos, a Purchase Prediction Engine for eCommerce

Jivox Kairos combines real-time and first-party user data and product intelligence to predict e-commerce outcomes.

V12 Launches Active Shopper Attributes

V12 Active Shopper Attributes helps companies reach consumers with a high propensity to purchase within the next 90 days.

Neustar Launches Fabrick for Omnichannel Media Measurement

Neustar Fabrick powers identity-centric connections between companies, publishers, and consumers to accelerate marketing performance across online and offline channels.  

Hearsay Deepens Partnership with Salesforce

Hearsay's social media, voice, text, and website solutions extend the power of Salesforce to financial services firms.

Adobe Launches Magento Commerce and Magento Open Source 2.4

Magento 2.4 updates include greater access controls, simplified workflows, in-store pick-up capabilities, and new capabilities for PWA Studio.

Luminoso Launches Concept-Level Sentiment

Luminoso's new text analytics solution is able to identify multiple sentiments and concepts in a single piece of text.

Prolifiq Integrates Relationship Map with Quip

Sales and customer success teams can boost account planning productivity with automated, bidirectional relationship maps across Salesforce Sales Clouds and Quip.

Pypestream Introduces Conversational Ads

Conversational Ads use artificial intelligence to create two-way interactions to move customers through sales and marketing funnels.

Sideqik's Influencer Marketing Platform Now Supports TikTok

TikTok's massive and fast-expanding reach is now available to marketers who partner with Sideqik for influencer campaigns.

Agilysys Launches Sales & Catering Solution

Agilysys Sales & Catering is a cloud-native and on-premises CRM offering for hotels, resorts, and conference centers.

Kochava and LiveIntent Partner on Identity Resolution

The partnership will integrate Kochava IdentityLocker and LiveIntent nonID to leverage anonymized IDs with more than 1 billion authenticated email connections.