Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Qorus Integrates with Microsoft Teams

Marketers and sales reps using Qorus and Microsoft can collaborate and share content more seamlessly with this integration.

SugarCRM Acquires Salesfusion

With the acquisition of Salesfusion, SugarCRM adds marketing automation capabilities to its CRM platform.

Punchh Launches Deep Sentiment Analysis

Punchh Deep Sentiment Analysis enables real-time response to customer reviews.

Buxton to Introduce Mobile Insights Platform

Buxton's Mobile Insights platform provides users with customer, competitor, shopping center, and location insights in seconds.

Vivial Adds Text Messaging

Vivial Text Messaging builds an online mobile and social marketing solution for small businesses.

Adobe Integrates with Software AG

Adobe melds Experience Platform and Marketo Engage with Software AG's technology to help companies stitch customer data from across systems.

Brightcove Live Now Offers Enhanced Broadcast Features for Streaming Video

Brightcove Live now comes with simplified workflows and enables greater reach to users globally.

LiveChat Launches HelpDesk Online Ticketing System

LiveChat HelpDesk helps companies organize and manage email communication with customers. (Featured on SmartCustomerService.com.)

Adobe Streamlines Mobile App Personalization for Marketers in Adobe Target

Adobe Target features advanced personalization capabilities for mobile app developers and marketers.

Veeva Adds AI to CRM and Commercial Cloud

Veeva is adding artificial intelligence across most of its product portfolio.

TapClicks Acquires StatX

TapClicks will integrate StatX's mobile data visualization and collaboration capabilities into its omnichannel marketing operations and intelligence platform.

aqfer Launches Marketing Data Lake

aqfer's Marketing Data Lake enables systems integrators to customize platforms

Acqueon Partners with Vonage

Acqueon integrates omnichannel campaign orchestration with Nexmo, the Vonage API platform, to enable proactive experiences and personalized customer journeys.

Measured Launches Cross-Channel Incrementality Measurement for Marketers

Measured has exited stealth mode and launched a cross-channel media measurement platform for media buying decisions.

KickFire Integrates with Integrate Platform

KickFire enables Integrate users to identify highly engaged target accounts and automatically trigger next-best-action account based marketing programs.

CM Group Acquires Marketing Platform Provider Vuture

CM Group expands its multichannel marketing offerings with its acquisition of Vuture.

Moz Updates Local Presence Management Platform

Moz Local now offers new partners, features, and analytics.

SparkPost Launches Signals Predictive Email Intelligence Platform

Sparkpost Signals unifies email deliverability and analytics into one product.

PerformLine and Protiviti Partner on Automated Compliance Monitoring Solution

New alliance combines PerformLine's platform with Protiviti's risk management and regulatory compliance expertise.

Attribution Launches on the Salesforce AppExchange

Attribution shows marketers which touches are working and which are not and automatically connects lead, opportunity, and campaign information created in Salesforce to Attribution.