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Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Amplitude Acquires Kraftful

Amplitude will incorporate Kraftful's voice of the customer capabilities into its own platform.

CallRail Debuts Conversion Signals to Improve Ad Targeting

CallRail's new conversion signals capability helps marketers generate more leads that convert.

Infobip Partners with NumHub on Branded Calling ID

Infobip's expanded partnership with NumHub brings verified branded calls to U.S. companies.

ActiveCampaign Launches WhatsApp Messaging

ActiveCampaign's WhatsApp Messaging solution enables personalized conversations and automated workflows entirely within WhatsApp.

Auxia Adds to Agent Analyst

Auxia's latest release brings a natural language interface and advanced analytics to Agent Analyst.

Highspot Adds Highspot Agents in Summer Release

Highspot Agents is an agentic AI platform for go-to-market teams.

Airship Unveils AI Agents

Airship's new intelligent agents work independently or in tandem to create, test, and optimize customer experiences across apps, websites, and channels.

Clari Adds Integrations to Revenue Context

New integrations enrich Clari's Revenue Context, unifying data, cadences, and workflows and activating Clari AI Assistants and Agents to automate actions across the revenue lifecycle

VideoAmp Integrates With AWS Clean Rooms

VideoAmp's media measurement solutions are now available to AWS Clean Rooms customers.

Shirofune Integrates with Amazon Marketing Cloud

AMC Integration gives advertisers access to key metrics, including customer acquisition costs, new customer ROAS, and predicted lifetime value.

Idomoo Launches AI Video Ads

Idomoo's AI video creator, Lucas, can now create on-brand video ads in minutes from a simple prompt.

Grammarly to Acquire Superhuman

With the Superhuman acquisition, email becomes central communication surface in Grammarly's vision for an agentic future.

MNTN Partners with ZoomInfo

With the partnership between ZoomInfo and MNTN, companies can now launch streaming TV campaigns with AI powered precision targeting.

Metricool Launches MetriLAB AI

With MetriLAB AI, Metricool becomes one of the first social media management platforms to implement Claude's MCP protocol for social media management.

Hightouch Launches Adaptive Identity Resolution

Hightouch's new capability pairs deterministic and probabilistic identity matching within the data warehouse to unify fragmented customer profiles

DoubleVerify Debuts DV Authentic Attention for Social

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Omnisend Launches AI-Powered Suite

Omnisend's new suite includes tools for natural-language segmentation, automated copywriting, and tailored product recommendations.

Wunderkind Launches Build Framework for Performance Marketing Integration

Build with Wunderkind allows companies to select the performance marketing integration tools best suited for their architecture, resources, and goals.

LocaliQ Launches Voice AI Agent

LocalIQ's AI Voice Agent helps marketers engage with prospects outside normal hours.

Wildfire Launches Loyalty Platform

Wildfire's loyalty platform lets consumers earn cash back and rewards on AI-assisted shopping.