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Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Shirofune Launches AI Summary

Shirofune AI Summary automates root-cause analysis, strategy recommendations, and client reporting.

Clari + Salesloft Connect Forecasting to Execution and Launch MCP Server

Innovations turn Clari signals into Salesloft execution so teams can act on pipeline activity in real time, while the new MCP Server brings revenue intelligence to any AI tool.

HubSport Launches Spring 2026 Release

HubSpot's Spring 2026 release includes HubSpot AEO, Smart Deal Progression, AI agents, and more than 100 other updates. 

8x8 Launches 8x8 AI Studio

8x8 AI Studio brings agentic AI natively to the 8x8 Platform for CX.

Pacvue Launches Pacvue Agent

Pacvue Agent is the next generation of Pacvue's AI Outcome Engine.

Evergent Introduces Agentic Revenue Orchestration Platform

Evergent's Agentic Revenue Orchestration Platform redefines how streaming, telecom and digital subscription services retain subscribers, create revenue, and manage customer relationships.

Demandbase Debuts Demandbase AI

Demandbase AI is a pipeline engine for modern go-to-market teams.

Tekmetric Launches Digital Ads and Tekmetric Phones

Tekmetric Digital Ads and Tekmetric Phones help auto repair shops get discovered on Google Maps and Yelp and handle every call with full customer context.

Khoros Launches Iris AI

Khoros' Iris AI carries brand messaging and customer context across channels.

Qlik Extends Analytics from Answers to Agentic Action

Qlik adds capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development.

Qlik Partners with ServiceNow

Partnership combines ServiceNow Workflow Data Fabric with broader, governed enterprise context.

Airship Expands Its AI Agent Fleet

Airship expands and enhances its AI Agent Fleet to optimize campaigns and cross-channel experiences.

NIQ Debuts Growth Pathways

NIQ Growth Pathways deliver a strategic framework and purpose-built solutions to identify and activate untapped growth opportunities.

LoopMe Launches Chartboost Direct

LoopMe's Chartboost Direct will provide publishers the connections needed to make brand demand work better inside mobile apps.

Clari + Salesloft and Vidyard Expand Partnership

Vidyard video engagement signals now feed directly into Salesloft workflows.

Yobi Partners with Microsoft

Yobi's collaboration with Microsoft unlocks access to AI-powered personalization.

Lean Solutions Group Acquires Lead2Revenue

With its Lead2Revenue deal, Lean Solutions Group expands its AI-enabled revenue growth services.

Liferay Introduces Headless CMS

Liferay's Headless CMS centralizes content, delivers in-context analytics, and enables delivery across channels.

WunderKIND Ads Partners with Attain

WunderKIND Ads and Attain have launched an advanced commerce data solution for driving measurable ROI and incremental sales lift.

Canva Acquires Simtheory and Ortto

Canva acquisitions bring complementary strengths across agentic AI, data infrastructure, marketing automation, and customer engagement.