Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

RRD Launches Cloud Direct by RRD for Omnichannel Marketing

Cloud Direct by RRD helps marketers integrate online and offline personalization.

Healthcare CRM Market to Quadruple by 2026

A rising focus on patient engagement and increasing demand for structured data are fueling significant growth in the healthcare CRM market, a new research report has found.

Urban Airship Acquires Accengage

Digital customer engagement company Urban Airship has expanded its mobile engagement capabilities with its Accengage acquisition.

Qlik Releases Data Catalyst 4.0

Qlik's Data Catalyst 4.0 release broadens support for data sources beyond Hadoop.

Integrate Acquires ListenLoop to Expand Its Demand Orchestration Platform

B2B marketers can now connect programmatic ABM with demand generation to increase the quantity and quality of targeted leads.

Campaign Monitor Acquires Sailthru and LiveClicker

With the acquisitions, the company unifies under the CM Group moniker.

RichRelevance Introduces Hyper-Personalization for Digital Marketing

RichRelevance Hyper-Personalization combines artificial intelligence with deep learning.

MomentFeed Launches Location Finder Templates and Widgets

Location Finder Templates and Widgets enable multilocation companies to enhance and build local landing pages

InsideView Announces New Analytics Capabilities

The new analytics tools for the company's Apex go-to-market decision engine aim to provide users with visibility into the entire sales funnel.

AgilOne Updates Customer Data Platform

AgilOne adds machine learning-driven intelligence, advanced reporting insights, and unique features for online and offline couponing programs to CDP.

Salesforce Enhances Commerce Cloud

Salesforce Commerce Cloud now comes with new platform tools for embedding smart, personalized, and connected shopping experiences anywhere. Acquires roundCorner

Together, and roundCorner will power a unified CRM solution for fundraising and alumni and donor outreach.

Optimove Introduces Streams to Measure Marketing Campaign Impact

Optimove Streams helps marketers compare results from sequences of customer campaigns.

PhoneWagon Launches Two-Way Business SMS

The feature will allow company employees to respond to customer text messages directly from a shared inbox.

GK Software and TruRating Partner on Customer Feedback Offering

The joint offerring will provide intelligent customer feedback for retailers.

SmartAssistant Merges with E-Commerce Solutions Provider Zoovu

Its merger with Zoovu will accelerate SmartAssistant's U.S. market growth for its AI digital sales assistant platform.

OutboundEngine Integrates with Contactually

Integration lets users sync contact databases across platforms.

BookingBug Announces Studio Customer Experience Platform

Designed for enterprise retailers and financial services organizations, the platform aims to provide actionable customer insights and analytics to improve the customer experience.

Continuity Programs Adds Reputation Management to Its CRM Software

Additions help companies manage online customer reviews.

HubSpot Integrates with ZOOM

HubSpot launches Zoom integration to help companies add video to their communications mix.