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Marketing Automation > CRM News

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

CommentSold Launches ClipHero

CommentSold's ClipHero is an AI-driven shoppable video generator designed for live commerce.

Recurly Adds In-App Benchmarks to Subscription Analytics 

Recurly benchmarks compare merchants' subscription data with competitors' data.

Qualified Launches Piper, an AI Sales Development Rep

Qualified's Piper is an AI sales development representative that intelligently engages and converts website visitors.

Sparkfly Partners with Olo for Guest Engagement Solution

The new real-time engagement ecosystem is designed to increase guest acquisition, engagement, retention, and overall lifetime value for restaurants.

Litmus Adds Personalization and Monitoring Capabilities 

Litmus launches Scratch-Offs and Interest Signals in Litmus Personalize along with Image Monitoring in Litmus Email Guardian.

SAS Updates Its Portfolio with Additional Generative AI Capabilities

SAS has added genAI capabilities to Customer Intelligence 360 and Viya

Brightcove Introduces Smart TV SDKs for Roku, Samsung, and LG Devices

Brightcove's new SDKs streamline the development and management of native apps for premium OTT and direct-to-consumer streaming video experiences.

Pega Launches Infinity ‘24.1

Pega Infinity 24.1 helps companies harness genAI to improve operations.

SymphonyAI Announces Media and Entertainment AI Copilot

SymphonyAI's Media and Entertainment AI Copilot for content monetization combines predictive and generative AI to optimize distribution.

Olo Introduces Smart Cross-Sells

Olo Smart Cross-Sells is designed to help restaurants increase guest engagement and sales.

DoubleVerify Expands Brand Safety and Suitability for TikTok Advertisers

16 new content categories are now covered under DoubleVerify's expanded post-bid brand safety and suitability measurement on TikTok.

Veritone Enhances Advertising and Content Intelligence Suite

Veritone's Advertising and Content Intelligence Suite updates provide data granularity and support safeguarding of ad revenue while prioritizing data privacy and security.

Ad Insertion Platform Partners with castLabs

Collaboration blends castLabs' PRESTOplay video player with AIP's AdBlendr server-guided ad insertion technology. 

Exclaimer Launches Campaigns

Exclaimer's Campaigns feature helps boost marketing reach and customer engagement through personalized email signatures.

Power Digital Launches Creative Affinity

Power Digital's Creative Affinity is an algorithm for creative ad matching and enhanced lifetime value prediction and optimization.

SAP Emarsys Announces AI Product Finder

SAP Emarsys' AI Product Finder helps users recommend products and incorporate them into marketing campaigns.

AnalyticsIQ Releases Channel IQ

AnalyticsIQ's Channel IQ offers insight into consumer marketing channel preference and behaviors.

Bloomreach Amplifies Discovery With Google Cloud AI

Bloomreach has added Google Cloud's Gemini and Vertex AI to its Bloomreach Discovery e-commerce search and merchandising engine.

Pipeliner CRM Launches Enhanced Reporting

Pipeliner CRM's latest v5.4 release addresses in-platform CRM reporting

LTIMindtree Introduces Composable Storefront on Salesforce

LTIMindtree's Composable Storefront on Salesforce helps companies quick-launch digital commerce experiences.