-->
Sales Automation > CRM News

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Clari Launches Align to Unlock Buyer-Seller Insights

Clari Align helps buyers and sellers collaborate to create mutually beneficial action plans.

Gartner Urges Rethinking Customer Understanding, Engagement, and Operating Models at CSO Conference 

Gartner analysts outlined how to sustain growth through disruption at their annual CSO & Sales Leader Conference today.

SupportLogic Launches SX Platform and Applications

SupportLogic's new SX Platform includes AI-backed insights into customer and agent activities. (Featured on SmartCustomerService.com.)

CXera Integrates with Slack

CXera's Slack integration lets users create customer-facing microsites and receive analysis of their usage within the Slack interface.

Invoca Launches Invoca for Multi-Location CX

Invoca for Multi-Location CX provides customer experience, sales, and operations leaders with a centralized platform to help their locations increase appointments and revenue from calls.

Pega Partners with Celebrus to Launch Always-On Insights

Pega Always-On Insights combines streaming data capture capabilities with AI-powered decisioning for deeper customer behavior insights.

Versium Partners with Treasure Data to Launch Treasure Box

Versium's Treasure Data integration brings identity resolution to the customer data platform.

SMG Launches Dynamic Assistance

SMG has paired with Conversity and Creative Virtual to launch a dynamic assistance capability for sales and support.

Virtual Selling Drives Data to Replace Intuition

Gartner predicts that 65 percent of B2B sales organizations will transition from intuition-based to data-driven decision making by 2026.

DataHawk Launches DataHawk Connections

DataHawk Connections aggregates e-commerce data and ties it to other business applications.

Groove Introduces Groove Conversations and Groove+ Mobile App

Groove introduces Groove Conversations and Groove+ mobile app for sales productivity in the office or out in the field.

Mindtickle Integrates with BoostUp.ai

Mindtickle and BoostUp.ai create an integration between their sales readiness and revenue intelligence platforms.

mParticle Launches  Journeys

mParticle Journeys helps companies design audience sequences across multiple paths.

ON24 Adds Capabilities and HubSpot Integration

ON24 Platform updates include innovations to deliver more engagement, first-party data, and personalization, including live engagement, enhanced breakout rooms, and expanded chat capabilities, account based marketing capabilities, and a HubSpot integration.

ZoomInfo Integrates with Chorus

ZoomInfo's buyer data can now be accessed directly with the Chorus platform.

Calendly Introduces Routing Forms

Calendly's Routing Forms helps automate scheduling, productivity, and business connections.

Pipedrive Launches Messaging Inbox and Integrations with WhatsApp, Facebook Messenger, and DocuSign

Integrations bring all customer conversations into Pipedrive and convert them into leads and deals.

CRM Tech Buys Expected to Increase

Tech purchases will focus on customer experience, privacy, and data, Emissary research finds.

Outreach Launches Outreach Guide

Outreach Guide provides sellers with deal health scores and guidance to improve them.

P360 Launches ZING Engagement Suite

P360 boosts its ZING unified communications platform with new channel offerings.