Sports/Entertainment CRM > Case Studies

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Georgia Tech Strengthens Athletic Department with SalesLoft

Sales and fan engagement increase for the college sports powerhouse

Calabrio’s Suite Is the One for Radial

The e-commerce service provider improves its call center with Calabrio ONE

Fox Entertainment Engages Twitter Audiences with Speakr

The company turned to the platform's influencer community to generate buzz for a movie's premiere.

WWE and Warner Bros. Pin Down a Winning Mobile Campaign with TreSensa

Interactive game drives engagement—and sales—for the companies' cobranded DVD.

Addiktive Games Doubles Conversion Rate with Voxel

The advertising platform's interactive ads engage mobile gamers.

Umbel's Data Unlocking Platform Is a Slam Dunk for the Indiana Pacers

Audience activation app helps the team better segment and target its Facebook followers.

Varsity Sales Squad Racks Up Points with LevelEleven App

Contest app helps increase sales and encourage best practices for cheerleading apparel company.

SalesClic Is Just the the Ticket for Better Sales Forecasts

ShowClix shortens sales cycles and improves forecasting with SalesClic.

Speech Analytics Is the Right Fit for Nautilus

The home fitness brand increases call center efficiency with CallMiner Eureka.

Gigya Gets Gamification

Boyd Gaming uses social infrastructure to nurture engaged advocates.

Philly Zoo Goes Wild for New Call Center Systems

Mitel deployment helps connect staff with zoo patrons—and each other.

Adding Eyeballs with Video

Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.

Metal Mulisha Revs Up Online Traffic

With ReadyPulse, a sports apparel company sees e-commerce gains.

Improving Ticket Sales When You Already Sell Out

The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.

Cincy’s Zoo Goes Ape for IBM

Cognos solution leads to 50,000 new visits and revenue growth

Smooth Sailing

Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.

I Want (and Get) My MTV!

Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.

Scoring with Fans

Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.

A Training Regimen Gets Rigorous

Brainshark helps FitLinxx pump up customers' use of fitness technology.

Best Kiteboarding Splashes into E-Commerce Using NetSuite

Few vendors were prepared to meet the company's requirements for customizable products.