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Technology CRM > Case Studies

Customer relationships have never been more complex. Today, your IT/Tech sales teams need insight into hundreds of interactions involving multiple channels. Newer Customer Relationship Management (CRM) platforms make this possible. Explore our latest CRM news, analysis, and advice for technology companies.

With CallRail, Digible Builds Results for Property Managers

Thanks to the call tracking solution, the digital marketing agency has helped its apartment industry clients cut costs and increase efficiency

ICS+ Streamlines Its Business with Salesforce.com

The automated systems provider has broken down silos thanks to its Salesforce suite

For Hewlett-Packard, FantasySalesTeam Makes Results a Reality

Tech leader sees sales gains—and a culture change—with gamification solution.

MaintenanceNet Automates Warranty Sales for Schneider Electric

Emailed quotes take the burden off resellers to renew service contracts.

Increased Video, Click Rates Are Good News for e.Republic

A media and research company revamps its Web sites with help from Limelight Networks.

Aetna Members Get Ann-swers

The insurer's virtual assistant engages more than 2 million chats, helping ferret out information on benefits, costs, and more

Tracking Medical Treatments in Real Time

IBM Business Analytics is not only empowering physicians to rate their performance but also teaching them how to improve it

The Doctor Gets a Social Prescription

YouBeauty enlists Extole to launch a social media campaign

Bonobos Gets a Leg Up in Customer Engagement

A men's pants company receives more than it bargained for with Assistly

Sprint Goes From Customer Satisfaction Laggard to Leader

Merced Systems helps reverse performance in just two years

Call Center Software Opens A Window of Opportunity

Blinds.com improves bottom line and organizational efficiency with new phone systems

Census Bureau Takes to the Cloud

Acumen's customized CRM application manages partner organizations and provides extensive reports

Utility Giant Re-Energized

A major American energy company uses a customized sales program to cross-sell its way to higher profits

Brand Those Tweets

K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs

Rural Arizona Drives Home Service

Pinal County speeds responses and cuts costs by switching from a hosted to an on-premises contact center suite

Pizza Chain Goes Extreme on Facebook

The San Francisco company partners with eWordofMouth to generate a 99 percent increase in Facebook "likes"

IVR Is Good News for Scripps

Media company leverages Pronexus system to standardize subscription services for 14 newspapers

Software Company Takes Hard Look at Phone Automation

FundNET installs Ifbyphone to redefine call-in support for financial services clients

The Suite Life Cements Customer Service

CRM director Ven Bontha describes Cemex's transition to SAP CRM

Savings Follow BlueCross BlueShield to Tennessee

Nexidia's QuickStart helps health insurer reduce call times and volume and improve self-service on the Web