Gartner 2019 Magic Quadrant for Contact Center as a Service

In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.

Cause Marketing Engenders Loyalty

Emotional engagements are the key to cementing long-term customer relationships.

Drug Makers Are in the Midst of a Digital Revolution

Pharmaceutical firms are sharpening their focus on multichannel marketing and analytics.

Do You Know Your URLs?

Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.

Market Focus: Healthcare -- A Prescription for Satisfaction

As healthcare becomes more technologically advanced, are patients better served?

Market Focus: Healthcare: The Great Divide

The business of medicine and the care of patients are not the same thing; for both segments, customers is difficult to define.

Show Me Where It Hurts

The drug industry faces an uphill battle against counterfeiting, bootlegging, and eroding consumer confidence.

Vertical Focus: Pharmaceutical Firms Find a Spoonful of CRM Helps the Sales Pitch Go Down

When a rep can squeeze in time with physicians it is paramount to bring the right message to the right doctors at the right time.