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Marketing Automation > Insight

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

2022 Marks the Advent of the Metaverse Continuum

Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.

What Keeps CMOs Up at Night?

COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds.

Engagement, Innovation Are Keys for B2B Marketers

Social distancing proved the need for new approaches to marketing, Forrester finds

CX Investments Pay Off

Companies that provide good customer experiences perform much better, an ROI study shows.

Proposed Legislation Targets Data-Driven Advertising

The bill would limit the so-called ‘surveillance advertising' model.

Google Shifts to Topic Modeling

Ads will be based on customers' browsing histories.

What’s in Store for CRM in 2022?

CRM industry insiders share their thoughts about what lies ahead in the new year.

Revenue Operations to Dominate Marketing Operations

‘RevTech' will be key to sales and marketing success in 2022, Dun & Bradstreet predicts.

CIO-CMO Collaboration Drives Better CX and Growth

Companies need to further close the gap between marketing and IT, Forrester says.

Good Agency Partnerships Are Really Needed Now

Marketers can benefit greatly from agency and tech pairings, Forrester finds.

Six Technologies to Drive New Customer Acquisition and Growth

Gartner identifies the most influential technologies and trends for digital marketing.

Marketers Need to Earn a Seat at the Table

CMOs often don't have a voice in executive discussions, Forrester finds.

Three Steps for Managing Customer Risks with Subscription Selling

Companies need to add a subscription readiness dimension to customer segmentation and coverage tiers.

How to Fuel AI-Powered Marketing

Forrester lays out a game plan to help B2B marketers cast their nets.

Google Delays Cookie Phaseout

Google is pushing back its plan to do away with third-party cookies by two years.

Digital Experiences Don’t Impact Purchase Decisions

Gartner research shows CMOs must rethink their digital strategies.

The CMO’s New Role: Change Leader

Customer-centricity will only happen with top-down changes, Forrester maintains,

Digital Marketing Challenges Move Within

Organizational difficulties will be the biggest hurdle in 2021, Gartner finds

Required Reading: Amazon Can Be Beat with the Right Focus

To compete with digital giants, identify and stick to a target market.

Required Reading: Trustworthy Companies Focus on These Three Things

Here's how organizations can earn trust, loyalty, and respect.