Required Reading: In a Competitive World, the Platform Makes the Difference

There's a playbook for winning with platforms, and it starts with a mindset.

Consumer Opt-Outs Are Increasingly Common

Trust issues prompt consumers to unsubscribe from company outreach, Attest finds.

Consumers Prefer Ads to Paying for Content

IAB finds that 8 in 10 consumers support the ad-supported internet.

B2B Marketers Waste a Lot of Time and Resources

CMO Council gives most marketers grades of C or worse for their efforts.

Top AI Jobs Are CRM-Related

CRM pros need to stay ahead of the curve with AI advancements, research finds.

A Look Ahead at CRM in 2024

Industry players share their thoughts about what lies ahead for sales, marketing, and customer service.

Marketers Need Transparency with Consumer Data

PCH finds consumers are increasingly concerned with data privacy.

In 2024, Don’t Let Modest Budgets Create Complacency

Forrester urges CRM practitioners to focus investments on innovation and skills.

Marketing Needs to Work with Security

The lack of collaboration can expose companies to real problems, Forrester notes.

IDC Offers a Framework for Developing a GenAI Strategy

AI requires a responsible policy position, strong architecture, and skilled staff, the IDC says.

Marketers Need Generative AI Guardrails

Forrester warns that generative AI can't be unleashed without human supervision.

Required Reading: Ad Agencies Need a Radical Makeover

Fees should be based on quality and quantity rather than hours.

35 Percent of CROs to Establish a Generative AI Team Within Two Years

Generative AI will democratize, accelerate, and enable buyer-centric messaging, Gartner reports.

Sales Challenges Remain Consistent

There's been little change in sales priorities and problems over the past four years, RAIN Group finds.

Social Content Creators Gain Influence

With sharp increases in numbers in just the past two years, social media content creators are in huge demand, Forrester says.

Required Reading: Business Relationships Need Insta-Trust

Start customer negotiations by establishing confidence in your problem-solving skills.

B2B Marketers Are Embracing AI

But confidence is still lacking in the results generated, Forrester finds.

Looking for Effective Ad Imagery? It's Cool to Include this

A study suggests that cold imagery creates a perception of newness in advertisements.

Branding, Like Making Brandy, Is an Art and Science

Assemblage blends elements and contexts to create meaning.

Alignment Is Critical to Improving CX

Growth and value also increase when functions are aligned, Forrester says.