2022 Marks the Advent of the Metaverse Continuum
Accenture highlights the fledgling metaverse in its ‘Technology Vision 2022' report.
What Keeps CMOs Up at Night?
COVID, supply chains, inflation, and new brands join ROI as top concerns, Brand Keys finds.
Engagement, Innovation Are Keys for B2B Marketers
Social distancing proved the need for new approaches to marketing, Forrester finds
CX Investments Pay Off
Companies that provide good customer experiences perform much better, an ROI study shows.
Proposed Legislation Targets Data-Driven Advertising
The bill would limit the so-called ‘surveillance advertising' model.
Google Shifts to Topic Modeling
Ads will be based on customers' browsing histories.
What’s in Store for CRM in 2022?
CRM industry insiders share their thoughts about what lies ahead in the new year.
Revenue Operations to Dominate Marketing Operations
‘RevTech' will be key to sales and marketing success in 2022, Dun & Bradstreet predicts.
CIO-CMO Collaboration Drives Better CX and Growth
Companies need to further close the gap between marketing and IT, Forrester says.
Good Agency Partnerships Are Really Needed Now
Marketers can benefit greatly from agency and tech pairings, Forrester finds.
Six Technologies to Drive New Customer Acquisition and Growth
Gartner identifies the most influential technologies and trends for digital marketing.
Marketers Need to Earn a Seat at the Table
CMOs often don't have a voice in executive discussions, Forrester finds.
Three Steps for Managing Customer Risks with Subscription Selling
Companies need to add a subscription readiness dimension to customer segmentation and coverage tiers.
How to Fuel AI-Powered Marketing
Forrester lays out a game plan to help B2B marketers cast their nets.
Google Delays Cookie Phaseout
Google is pushing back its plan to do away with third-party cookies by two years.
Digital Experiences Don’t Impact Purchase Decisions
Gartner research shows CMOs must rethink their digital strategies.
The CMO’s New Role: Change Leader
Customer-centricity will only happen with top-down changes, Forrester maintains,
Digital Marketing Challenges Move Within
Organizational difficulties will be the biggest hurdle in 2021, Gartner finds
Required Reading: Amazon Can Be Beat with the Right Focus
To compete with digital giants, identify and stick to a target market.
Required Reading: Trustworthy Companies Focus on These Three Things
Here's how organizations can earn trust, loyalty, and respect.