AI Agents: What Businesses Should Know and How to Leverage Them

Start planning now to bear the fruits of productivity gains, cost savings, and enhanced capabilities.

Avoid Tone-Deaf Marketing That Acts Like Political Solicitations

Politicians send out blast emails asking for donations without ever truly knowing anything about you. Marketers can't make the same mistake. 

How Marketers Can Turn Google's Pause on Cookie Deprecation Into a Win

The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.

AI Paired with the IoT Means Retail Goes Real Time

Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail—from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.

DMARC: The Unsung Hero of Email Marketing (and How to Get It Right)

What is DMARC and why should marketers care? Here is everything to know about DMARC, its significance, and how to implement it effectively.

Cleaning Up the B2B Lead Generation Industry: A Call to Action

B2B marketers have had to grapple with unreliable data sources, deceptive providers, and unproductive leads. It's time for a change.

How to Select and Deploy GenAI Tools to Reach Your Next Customer

GenAI can both optimize your marketing strategies and maximize efficiency.

AI and CRM: Don’t Get Left Behind

Leveraging AI in your loyalty and engagement strategy offers new opportunities for innovation and growth. Here's how to set your company up for success.

Integrating AI in CRM: Enhancing Sales Forecasting and Pipeline Management

Businesses hoping to remain competitive in a world driven by analytics need these capabilities.

Benchmarking Generative AI Adoption in Sales

Sales leaders need a clear plan for genAI integration to drive sales and temper expectations.

IoT and CRM Synergy: Driving Customer Satisfaction to New Heights

The combination of IoT and CRM improves customer satisfaction by enabling real-time data-driven insights and customized interactions.

Are Consent Banners Really Protecting Consumer Privacy?

More companies are taking steps toward privacy, but are consent banners protecting as much as we think?

Customer Interactions: An Untapped, Overlooked Source of Marketing Insights

Customer interactions are a goldmine of marketing insights that can be unlocked using generative AI.

Unlocking the Power of Intent Data

Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict major company decision-making in real time.

Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI

Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.

How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

It’s Time to Make AI More Human

Outlasting the AI hype means making AI more human.

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs

Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.