For Marketing Success in 2024, Prioritize Customer Trust
28 Mar 2024
Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.
Supercharging Personalization with CX AI
21 Mar 2024
AI enables companies to know customers as individuals and tailor their journeys.
Generative AI Ushers in Retail’s New Era
12 Mar 2024
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World
05 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
AI-Powered Analytics Drives Real-Time Personalization
22 Feb 2024
The hyper-personalization revolution will enable product recommendations based not only on past purchases but a customer's current mood, recent behavior, even the weather outside.
Generative AI Will Redefine Crucial Work Skills, but It Can’t Replace Human Expertise
13 Feb 2024
GenAI signals new possibilities, and it's inevitable that certain tasks will be automated. But humans won't be replaced; instead, their roles will be elevated.
AI's Role in Accelerating Revenue: A Guide for Success
08 Feb 2024
The sheer volume of customer data introduces speed and efficiency challenges, with human errors and slower processes hindering revenue growth. That's where AI comes in.
Why Consumers Are Demanding More from E-Commerce Companies
05 Feb 2024
The key to e-commerce thriving this next year and beyond lies in adopting new strategies and technologies to meet consumers where they are. Interactivity is imperative.
Voice Commerce: Tapping into the Potential of Voice-Activated Shopping
23 Jan 2024
Voice commerce offers a seamless, hands-free shopping experience by leveraging voice assistants, enhancing user convenience and personalization in e-commerce.
6 Viral B2B Marketing Campaigns From 2023 (and What We Can Learn From Them)
03 Jan 2024
Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Evaluating GenAI Solutions? Here Are 6 Things to Consider
07 Dec 2023
Organizations need to make informed decisions about adopting this technology and leveraging it for business value immediately. Take a close look at these vital components.
Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape
10 Nov 2023
Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.
The Future of CX: How AI-driven Conversation Intelligence Is Revolutionizing CRM
02 Nov 2023
Generative AI can gather and process vast amounts of unstructured data and efficiently turn that into easily understandable and actionable insights.
First-Party Data Is the Most Valuable Resource Organizations Have—If They Can Activate It
24 Oct 2023
First-party data will be critical for finding new customers once third-party cookies aren't present by default.
3 Ways Generative AI Will Transform Sales Force Automation Platforms
21 Sep 2023
Generative AI will revolutionize the sales force automation platform, enabling sales leaders to unleash new insights, engage customers in new ways, and take a new approach to deal strategy.
Technology Is Creating New Ways to Sell to Prospects. Here’s How.
20 Sep 2023
Sales automation tools can be integrated into the sales funnel to make sales tasks quicker and easier, allowing salespeople to spend more time personalizing their interactions with buyers.
The Value of Moving AI and Analytics to the Front Office
12 Sep 2023
Various forms of AI and descriptive and predictive analytics have been used in the back office for decades, and we're now seeing them being brought into the front office to power personalization in customer engagement.
Sales Coaching for the Win: Rallying Your Reps to Optimize Performance and Drive Revenue
28 Aug 2023
When sales leaders prioritize effective sales coaching—complete with cutting-edge technologies—they foster a culture that improves performance, increases productivity, and drives revenue results.
AI Can Help Eliminate Friction in the Customer Buying Journey
29 Jun 2023
Discover how leveraging AI insights can help you identify and eliminate friction points in your customer journey to improve conversion rates, customer lifetime value, and brand reputation, ultimately resulting in a seamless and personalized customer experience.
4 Strategies for Owning the Entire Sales Funnel, From Creation to Close
23 Jun 2023
Too many people these days have fallen into the erroneous belief that sales is a job that's practically impossible to do well.