How AI is Shaping the Future of Personalized Video Marketing

Discover how AI-driven technologies are shaping video marketing by delivering personalized, data-driven content that strengthens relationships.

How Technology (and Modern Sales Teams) Are Revolutionizing the Customer Experience

Here's how to created deeper customer relationships and meaningful interactions at scale.

Staying Compliant: A Look at the Latest PCI Guidelines for Protecting Customer Payment Data

New rules for protecting card data: What retailers need to know about meeting the latest PCI DSS requirements before the March 31 deadline.

Rethinking Business Operations in the Age of AI

As AI reshapes industries, those who can navigate this transformation with agility and foresight will survive and thrive in the new era of intelligent organizations.

The Hidden Drivers of Website Data Collection—and How to Take Control

Many people don't fully understand how data collection technologies work or if their controls are effective at preventing oversharing.

To Keep Your CRM Data Secure, Establish a Digital Chain of Custody

What true data ownership entails for CRM leaders is secure, easily auditable, accessible, and trusted historical data backup and archives.

Make AI Your Sales Team's Ally

Less grind, more wins—empowering your reps with AI boosts efficiency and their ability to connect with customers and prospects..

Companies Are Drowning in Visual Data. Here’s How to Make Sense of It

Businesses must prioritize structuring their data effectively, or risk producing subpar results.

5G, the IoT, and AI Are Driving Telecom CRM, and Revolutionizing the Industry

Telecom companies, once focused solely on connectivity, now find that customer relationships are the critical frontier of competition.

How to Balance AI and Authenticity in ABM Marketing

Build a partnership with AI, one that deepens (not derails) the carefully orchestrated relationship with customers.

Personal Shopping Agents are the Future of E-Commerce

How the rise of personal agents will change how consumers buy and retailers sell online.

Driving Customer Loyalty: Three Guiding Principles That Work

We all love a working and profitable relationship with our customers. But what's your plan for when things get bumpy?

Not so Fast, Marketers: Don’t Get Too Comfortable Relying on Third-Party Data

Google has scrapped its plan to eliminate third-party cookies, but marketers have to keep pace with customers' expectations for privacy and more relevant interactions.

Why Retailers Can’t Afford to Ignore AI

The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.

The New Customer Journey: How Trust and Advocacy Have Redefined the Funnel

Consumers are placing their trust in what other consumers have to say: their networks, influencers, publishers, and more.

AI Agents: What Businesses Should Know and How to Leverage Them

Start planning now to bear the fruits of productivity gains, cost savings, and enhanced capabilities.

Avoid Tone-Deaf Marketing That Acts Like Political Solicitations

Politicians send out blast emails asking for donations without ever truly knowing anything about you. Marketers can't make the same mistake. 

How Marketers Can Turn Google's Pause on Cookie Deprecation Into a Win

The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.

AI Paired with the IoT Means Retail Goes Real Time

Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail—from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.

DMARC: The Unsung Hero of Email Marketing (and How to Get It Right)

What is DMARC and why should marketers care? Here is everything to know about DMARC, its significance, and how to implement it effectively.