ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big
25 Jun 2025
Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.
Embedded CDPs Emerge in Marketing
13 Jun 2025
Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.
The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships
28 May 2025
Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.
The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement
14 May 2025
Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.
Driving Customer Loyalty: Three Guiding Principles That Work
28 Oct 2024
We all love a working and profitable relationship with our customers. But what's your plan for when things get bumpy?
Crisis-Proof Your Brand: The CMO-Led Playbook for Protecting the Customer Experience
25 Oct 2024
As more companies face the challenge of managing modern crises, it's clear chief marketing officers have a critical role to play.
The New Customer Journey: How Trust and Advocacy Have Redefined the Funnel
14 Oct 2024
Consumers are placing their trust in what other consumers have to say: their networks, influencers, publishers, and more.
AI Agents: What Businesses Should Know and How to Leverage Them
07 Oct 2024
Start planning now to bear the fruits of productivity gains, cost savings, and enhanced capabilities.
Unlocking the Power of Intent Data
21 May 2024
Intent data revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors.
Building Expertise to Grow B2B Engagement: It's Not Just for Google Anymore
09 May 2024
B2B marketers looking to build brand clout have more options than Google. Get your organic strategy in line with the 2024 search landscape.
Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World
07 May 2024
It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.
Experiential CRM: Designing Immersive Marketing Campaigns and Events
16 Apr 2024
This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.
The (Natural) Language of Marketing
08 Apr 2024
NLP and NLU underpin effective generative AI for marketers.
For Marketing Success in 2024, Prioritize Customer Trust
28 Mar 2024
Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.
The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World
05 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
Prepare In-Store Employees for Tough Shoppers and Situations
27 Feb 2024
The unexpected is now more expected than ever, and retailers should provide adequate training, establish clear policies, and make it easy for employees to collaborate across teams to prepare them for aggressive shoppers.
Why Consumers Are Demanding More from E-Commerce Companies
05 Feb 2024
The key to e-commerce thriving this next year and beyond lies in adopting new strategies and technologies to meet consumers where they are. Interactivity is imperative.
6 Viral B2B Marketing Campaigns From 2023 (and What We Can Learn From Them)
03 Jan 2024
Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape
10 Nov 2023
Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.
How to Nurture Gen Z Into Effective Sales Leaders
06 Nov 2023
The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.