68 Million Customers Told You What's Wrong. Your CRM Never Saw It.

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.

Moving CRM Beyond Data to Emotional Intelligence

Misreading situations is due not to lack of data but usable understanding.

Beyond Traffic, Trust: Time to Re-Strategize B2B engagement

When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.

Use CRM to Personalize the B2B Buying Journey

B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value. 

The Connected Holiday: CRM Strategies for 2025

Craft a holistic holiday experience that meets shoppers where they are and nudges them forward at every step.

ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

Driving Customer Loyalty: Three Guiding Principles That Work

We all love a working and profitable relationship with our customers. But what's your plan for when things get bumpy?

Crisis-Proof Your Brand: The CMO-Led Playbook for Protecting the Customer Experience

As more companies face the challenge of managing modern crises, it's clear chief marketing officers have a critical role to play.

The New Customer Journey: How Trust and Advocacy Have Redefined the Funnel

Consumers are placing their trust in what other consumers have to say: their networks, influencers, publishers, and more.

AI Agents: What Businesses Should Know and How to Leverage Them

Start planning now to bear the fruits of productivity gains, cost savings, and enhanced capabilities.

Unlocking the Power of Intent Data

Intent data revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors.

Building Expertise to Grow B2B Engagement: It's Not Just for Google Anymore

B2B marketers looking to build brand clout have more options than Google. Get your organic strategy in line with the 2024 search landscape.

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

For Marketing Success in 2024, Prioritize Customer Trust

Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.

The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World

As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.