Why Marketing in the Digital Age Needs To Be a Two-Way Dialogue
Organizations should take a human-centric, technology-enabled approach to marketing by helping customers shape their own online experiences and understand what their data is worth.
Want to Go Beyond Customer Satisfaction? Here are 4 Principles You Need to Know
To boost customer loyalty and advocacy, you need a customer feedback program that gives you the insight and depth to improve.
Turn Customer Service Calls into Enterprise Knowledge Graphs
Knowledge graphs make speech recognition and text analytics immediately accessible, enabling real-time customer interactions that can maximize business objectives and revenues.
3 Ways B2B Businesses Can Turn Inbound Leads into Customers
Usually, it's the business that is knocking on prospects' doors. When a B2B organization is lucky enough to have prospects come knocking, it should roll out the red carpet.
5 Marketing Lessons Everyone Can Learn From Beer
Customer loyalty is clearly not what it used to be. To thrive in today's intensely competitive environment, beer marketers have grown to rely on these data-driven insights that any marketer can appreciate and use.
Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do
By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.
3 Ways to Deepen the Relationship Between You and Your Customers
Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.
3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World
Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.
4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy
Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.
4 Ways to Grow Your Business with Gifting
When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.
How Analytics and AI Make Efficient Sales Reps
Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.
Customer Sentiment Analysis: Finding Out How Your Customers Really Feel
Most companies, especially those with SaaS offerings, focus considerable attention on running programs to measure the health of their customers. Yet little is done to organize the data and mold it into a structured and purposeful record of customer sentiment.
5 Ways Small and Midsize Businesses Benefit From Structured Data
The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.
Best Practices for Getting the Most Out of Customer Feedback
Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?
7 Cultural Changes That Matter for Your Company
These seven pillars of company culture directly affect how much employees like their jobs, and how well they do them.
How ‘Trigger Systems’ Can Maximize Your Multichannel Marketing
Have road maps in place to optimize the reach of your campaigns across multiple channels.
With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?
For the best results, B2B sales emails need to find the sweet spot of personalization.
3 Reasons Why Enterprises Need the Growing Gig Economy
Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.
Loyalty Programs for the Data-Conscious Customer
What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.
3 Tips for Winning Customers with Emotions
Involving customers early and often in the customer experience design process can reap big rewards.