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Retail CRM > Viewpoints

Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

How Partnerships Can Improve Your B2B Customer Experience

Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

How the Pandemic Pushed Retail Marketers To Personalize

The pandemic's effect on shopping behaviors will demand more experiences and more personalization in a brand's marketing efforts. Let's take a look at how personalization is evolving, and what marketers can do next to elevate their strategies.

Building Trust with Customers Is Critical. Here Are 5 Ways to Do It

Engineering trust will be a key driver of both customer retention and acquisition in 2021. Brightpearl's CEO proposes five ways retailers can strengthen the bond between their brand and the consumer.

Service Is the New Flagship Storefront

Here is why and how you should transform your customer service center into a flagship storefront that generates revenue, customer satisfaction, and trust.

Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.

The Data Impacting CX and Growth That Chief Digital Officers Are Missing

Customer experience, revenue, and costs are impacted by not having a digital returns approach, as the absence of true returns data means that many retailers do not have an end-to-end view of their business.

5 Key Customer Loyalty and Engagement Trends for 2021

Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.

How Research Technology Can Help You Keep Pace with Consumer Sentiment

Marketers need to understand changing consumer sentiment to create brand partnerships and marketing campaigns that feel authentic and genuine.

Using CRM, Retailers Can Send the Right Offers, in the Right Way, at the Right Time

Amid COVID, retailers can still generate sales—online and in-store—but they need to think strategically about how to leverage the information available to them to connect with consumers.

For Mobile Ad Advertisers, 2020 Will Have a 5th Quarter

Get ready, because Q5 2020 is coming. You heard that right. We believe there will be a 5th quarter in 2020 for Facebook and Google mobile app advertisers.

What Every Retailer Needs to Know About Live Chat in 2020 (and Beyond)

The ongoing pandemic means that e-commerce is booming, and so is live chat—because if customers on your website have questions or concerns, they don't want to wait for email.

Top 5 Quick UX and UI Changes You Can Make to Increase Conversions

The website itself is your highest conversion channel. But your visitors will leave and purchase on a different website if they aren't fully dazzled by the experience you give them.

The Key to E-Commerce Success: Blending Artificial Intelligence with Intelligent (Human) Agents

As the pandemic has accelerated the shift to online selling, artificial intelligence (AI) and the intelligent agent (IA) must complement each other—with automation segueing into customer care by human agents.

COVID-19 Has Forced a Pivot to Digital-First. Here’s How Companies Adapt

Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.

4 Lessons From Retail about Managing Customer Relationships

The retail industry as we knew it is fading away, but it leaves behind four important lessons on managing customer relationships based on the best and worst examples of the industry.

How Influencer Marketing Can Make Campaigns Authentic During COVID-19

As brands continue to grapple with their corporate social responsibility, marketing approach, and financial sustainability during the spread of COVID-19, partnering with influencers could be the best option to thrive despite economic disruption.

Retailers Can Reach Their Customers With These 6 Ideas

Despite the ongoing challenges of 2020, retailers can strengthen their customer relationships with one or more of these six winning strategies.

Digital Innovation, Remote Work, and Trusted Relationships Will Spearhead the Pandemic Economy

All of us—technology providers, businesses, and consumers—must collectively work together to find new solutions if we are to reach the other side of this crisis.

Why Customer Re-engagement Has Become More Valuable During COVID-19

User acquisition is an important part of the conversions game, but what companies could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now.