Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage
10 Jul 2024
The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.
From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech
10 Jun 2024
Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.
Retailers Need a Growth Framework That's Customer-Led, not Channel-Led
04 Jun 2024
The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.
Boosting Customer Loyalty with Enhanced Payment Experiences
19 Mar 2024
Positive payment experiences marked by speed, convenience, security, and flexibility increase the chances of return business.
Generative AI Ushers in Retail’s New Era
12 Mar 2024
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World
05 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
Prepare In-Store Employees for Tough Shoppers and Situations
27 Feb 2024
The unexpected is now more expected than ever, and retailers should provide adequate training, establish clear policies, and make it easy for employees to collaborate across teams to prepare them for aggressive shoppers.
Voice Commerce: Tapping into the Potential of Voice-Activated Shopping
23 Jan 2024
Voice commerce offers a seamless, hands-free shopping experience by leveraging voice assistants, enhancing user convenience and personalization in e-commerce.
Beyond Websites and Apps: Strategies for Maximizing Your Online Marketplace Presence
16 Jan 2024
Even brands with extremely well-designed sites and apps may be missing out on a large portion of sales if they don't also have a strong marketplace presence.
6 Viral B2B Marketing Campaigns From 2023 (and What We Can Learn From Them)
03 Jan 2024
Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape
10 Nov 2023
Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.
4 Ways to Show You’re Dedicated to Customer Happiness
06 Sep 2023
Delight customers, drive business growth, and foster lasting loyalty by prioritizing appreciation, honesty, responsiveness, and ease of experience.
Cross-Border E-commerce Is Booming. Does Your Website Get It Right?
13 Jul 2023
To build a thriving cross-border presence, brands and retailers must understand why consumers shop across borders and how to adapt their customer experience (CX) for different markets.
3 Benefits Brands Gain by Prioritizing Product Content
27 Jun 2023
Strong product content creates a unified brand presence, decreases the likelihood of returns, and increases brand loyalty.
Composable Commerce: A Practical Option for CX Enrichment and Future-Proofing
19 Apr 2023
A fully customizable commerce stack that delivers precisely tailored experiences and supports innovation has been the goal of composable commerce strategy. Now retailers seem ready to adopt the approach.
CX and Security Best Practices to Meet Customer Expectations This Year
23 Feb 2023
Making adjustments in the areas of checkout, communication, data, and security can improve CX now and build better long-term customer relationships.
Power of Personalization: How Brands Can Individualize Customer Experiences
08 Dec 2022
Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.
Building Brand Ambassadors: How to Boost CX Through Employee Empowerment
20 Sep 2022
Brands and retailers alike will spend huge amounts on digital advertising and sponsored influence posts to promote their business, but too often they overlook the most valuable influencers already on their payrolls.
Immersive Employee Experiences Offer Organizations a Talent Advantage
18 Aug 2022
Enhancing candidate and employee experiences can have benefits that go beyond making an organization more enticing.
Christmas in July: Planning the Holiday CX Strategy
25 Jul 2022
Too early? Not this year; because of rising prices and continuing supply chain issues, retailers expect a longer, flatter holiday shopping season. Here's how to prepare.