Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape
Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.
4 Ways to Show You’re Dedicated to Customer Happiness
Delight customers, drive business growth, and foster lasting loyalty by prioritizing appreciation, honesty, responsiveness, and ease of experience.
Cross-Border E-commerce Is Booming. Does Your Website Get It Right?
To build a thriving cross-border presence, brands and retailers must understand why consumers shop across borders and how to adapt their customer experience (CX) for different markets.
3 Benefits Brands Gain by Prioritizing Product Content
Strong product content creates a unified brand presence, decreases the likelihood of returns, and increases brand loyalty.
Composable Commerce: A Practical Option for CX Enrichment and Future-Proofing
A fully customizable commerce stack that delivers precisely tailored experiences and supports innovation has been the goal of composable commerce strategy. Now retailers seem ready to adopt the approach.
CX and Security Best Practices to Meet Customer Expectations This Year
Making adjustments in the areas of checkout, communication, data, and security can improve CX now and build better long-term customer relationships.
Power of Personalization: How Brands Can Individualize Customer Experiences
Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.
Building Brand Ambassadors: How to Boost CX Through Employee Empowerment
Brands and retailers alike will spend huge amounts on digital advertising and sponsored influence posts to promote their business, but too often they overlook the most valuable influencers already on their payrolls.
Immersive Employee Experiences Offer Organizations a Talent Advantage
Enhancing candidate and employee experiences can have benefits that go beyond making an organization more enticing.
Christmas in July: Planning the Holiday CX Strategy
Too early? Not this year; because of rising prices and continuing supply chain issues, retailers expect a longer, flatter holiday shopping season. Here's how to prepare.
How Experiential Personalization Can Shrink the Digital Shopping Aisle
Recognizing intent, motivation, and interest and aligning experiences accordingly are cost-effective strategies that shorten purchase paths.
The Key to Successful Composable Commerce? A PIM Solution
For retailers, switching to a composable commerce architecture can be a daunting task. But a good product information management (PIM) solution can help you manage, clean, and scale your product data across every existing and new channel.
Know Your Customers’ Lifetime Value
If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.
How an Open Standard for Data Sharing Benefits Retailers and Consumers
There's an opportunity for a win-win situation among retailers and customers if agency and data control is returned to the consumer, which would mean greater privacy while also giving brands a greater understanding of who is buying their products and services.
5 Factors for Balancing Automation and the Human Touch for Superior CX
It's a question of balance: Navigating properly between automation and the human touch can create impactful customer experiences at scale.
Meet Customer Expectations Now with Experiential Sales Programs
Engage prospective customers by developing a hands-on product experience early in the buying cycle, with technologies like 3-D or virtual reality or with hybrid physical-digital events.
Never Mind the Metaverse—Social Shoppers Are Here Now
The competition to develop social commerce solutions is really heating up, underlined by the velocity of innovations, acquisitions, and integrations.
Text Marketing Helps Brick-and-Mortar Brands Reimagine Digital Interactions
As brick-and-mortar marketers face first-party data priorities and look for technology updates to enable more one-to-one customer relationships amid COVID impacts, text marketing offers a commerce-driving channel that affords every smartphone-owning guest a direct line to ordering and offers.
How to Plan Holiday Campaigns Amid the Global Supply Chain Disruption
The supply chain may be slow this holiday season, but marketers can't afford to be. Here's how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.
5 Ways Automating Your E-Commerce Business Can Drive Growth
By combining CRM, marketing automation, payment processing, and fulfillment processes, you can scale the services and products you sell online while providing a seamless, personable journey for your customers.