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Retail CRM > Viewpoints

Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

The Key to Successful Composable Commerce? A PIM Solution

For retailers, switching to a composable commerce architecture can be a daunting task. But a good product information management (PIM) solution can help you manage, clean, and scale your product data across every existing and new channel.

Know Your Customers’ Lifetime Value

If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.

How an Open Standard for Data Sharing Benefits Retailers and Consumers

There's an opportunity for a win-win situation among retailers and customers if agency and data control is returned to the consumer, which would mean greater privacy while also giving brands a greater understanding of who is buying their products and services.

5 Factors for Balancing Automation and the Human Touch for Superior CX

It's a question of balance: Navigating properly between automation and the human touch can create impactful customer experiences at scale.

Meet Customer Expectations Now with Experiential Sales Programs

Engage prospective customers by developing a hands-on product experience early in the buying cycle, with technologies like 3-D or virtual reality or with hybrid physical-digital events.

Never Mind the Metaverse—Social Shoppers Are Here Now

The competition to develop social commerce solutions is really heating up, underlined by the velocity of innovations, acquisitions, and integrations.

Text Marketing Helps Brick-and-Mortar Brands Reimagine Digital Interactions

As brick-and-mortar marketers face first-party data priorities and look for technology updates to enable more one-to-one customer relationships amid COVID impacts, text marketing offers a commerce-driving channel that affords every smartphone-owning guest a direct line to ordering and offers.

How to Plan Holiday Campaigns Amid the Global Supply Chain Disruption

The supply chain may be slow this holiday season, but marketers can't afford to be. Here's how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.

5 Ways Automating Your E-Commerce Business Can Drive Growth

By combining CRM, marketing automation, payment processing, and fulfillment processes, you can scale the services and products you sell online while providing a seamless, personable journey for your customers.

Hone Your Customer Focus with Returns Feedback

Listening to what the customer wants is the very essence of what great retailers do. But what if there was a whole array of very direct customer feedback that they weren't really using to its full effect?

8 Tips for Your Holiday Season Marketing Campaign

Holiday season marketing campaigns fill inboxes, but here's how to make yours attract the eyes of the customers you want.

Digital Marketplaces: How Companies Can Gain New Customers Without Developing New Products

Consumers want more from their relationships with companies. Here's how merchants and manufacturers can quickly and cost-effectively offer new product lines and create endless aisle capabilities.

How AI-Driven Menu Clustering Can Drive Restaurant Sales

With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.

How Partnerships Can Improve Your B2B Customer Experience

Building an ecosystem of B2B partnerships creates long-term value by improving the customer experience, increasing customer loyalty, and growing business overall.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

How the Pandemic Pushed Retail Marketers To Personalize

The pandemic's effect on shopping behaviors will demand more experiences and more personalization in a brand's marketing efforts. Let's take a look at how personalization is evolving, and what marketers can do next to elevate their strategies.

Building Trust with Customers Is Critical. Here Are 5 Ways to Do It

Engineering trust will be a key driver of both customer retention and acquisition in 2021. Brightpearl's CEO proposes five ways retailers can strengthen the bond between their brand and the consumer.

Service Is the New Flagship Storefront

Here is why and how you should transform your customer service center into a flagship storefront that generates revenue, customer satisfaction, and trust.

Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.