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Retail/E-Commerce CRM > Viewpoints

Retail customer relationship management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point-of-sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

Staying Compliant: A Look at the Latest PCI Guidelines for Protecting Customer Payment Data

New rules for protecting card data: What retailers need to know about meeting the latest PCI DSS requirements before the March 31 deadline.

Why Managing Price Perception Is Crucial to Customer Satisfaction

Retailers must tackle the '4 p.m. price dissatisfaction surge.'

One of the Big Retail CX Trends of 2024? Staff Friendliness

Technology advancements and digital channels often dominate the conversation, but business leaders shouldn't overlook the power of human connection.

Personal Shopping Agents are the Future of E-Commerce

How the rise of personal agents will change how consumers buy and retailers sell online.

Why Retailers Can’t Afford to Ignore AI

The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.

AI Paired with the IoT Means Retail Goes Real Time

Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail—from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.

Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage

The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

Retailers Need a Growth Framework That's Customer-Led, not Channel-Led

The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.

Boosting Customer Loyalty with Enhanced Payment Experiences

Positive payment experiences marked by speed, convenience, security, and flexibility increase the chances of return business.

Generative AI Ushers in Retail’s New Era

New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.

The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World

As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.

Prepare In-Store Employees for Tough Shoppers and Situations

The unexpected is now more expected than ever, and retailers should provide adequate training, establish clear policies, and make it easy for employees to collaborate across teams to prepare them for aggressive shoppers.

Voice Commerce: Tapping into the Potential of Voice-Activated Shopping

Voice commerce offers a seamless, hands-free shopping experience by leveraging voice assistants, enhancing user convenience and personalization in e-commerce.

Beyond Websites and Apps: Strategies for Maximizing Your Online Marketplace Presence

Even brands with extremely well-designed sites and apps may be missing out on a large portion of sales if they don't also have a strong marketplace presence.

6 Viral B2B Marketing Campaigns From 2023 (and What We Can Learn From Them)

Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.

Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape

Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.

4 Ways to Show You’re Dedicated to Customer Happiness

Delight customers, drive business growth, and foster lasting loyalty by prioritizing appreciation, honesty, responsiveness, and ease of experience.

Cross-Border E-commerce Is Booming. Does Your Website Get It Right?

To build a thriving cross-border presence, brands and retailers must understand why consumers shop across borders and how to adapt their customer experience (CX) for different markets.