New Industry Standards for CX Could Make It Easier to Show ROI

The criteria in these standards can help CX leaders and teams prepare to benchmark their CX programs and create a plan for optimization.

How to Select and Deploy GenAI Tools to Reach Your Next Customer

GenAI can both optimize your marketing strategies and maximize efficiency.

Integrating AI in CRM: Enhancing Sales Forecasting and Pipeline Management

Businesses hoping to remain competitive in a world driven by analytics need these capabilities.

IoT and CRM Synergy: Driving Customer Satisfaction to New Heights

The combination of IoT and CRM improves customer satisfaction by enabling real-time data-driven insights and customized interactions.

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Overcoming Your Sales Team’s ‘Evolutionary’ Resistance to CRM

A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.

How to Empower Your Sales and Marketing Teams with CRM Tools in 2024

Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.

Evaluating GenAI Solutions? Here Are 6 Things to Consider

Organizations need to make informed decisions about adopting this technology and leveraging it for business value immediately. Take a close look at these vital components.

How to Nurture Gen Z Into Effective Sales Leaders

The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.

Beyond the Quota: 5 Steps for Building an Effective Channel Sales Engine

Success comes down to establishing the right foundation for channel success and consistently showing value to both the partner and their customers.

Successful CRM Does Not Rely on Employee Participation

In knowledge-based industries like finance and professional services, tracking and managing complex relationships can be too time-consuming. The solution: thoughtful automation.

Human-Centered CRM Can Make a Difference for Seniors

How CRM is driving better outcomes in the senior-living industry.

What I Learned Designing a CRM from Scratch

If you're not careful, you can quickly end up with a mess on your hands.

How to Address the Challenges of CRM Adoption

Better education and innovations like AI and mobility will make CRM platforms more likely to stick.

Is It the End of the Cold Call?

Is cold calling a dated sales tactic, or does it just need a little extra heat?

Repairing Customer Relations Post-Supply Chain Crisis

The supply chain will stabilize but things won't be back to "normal." Customers want and need more from their suppliers, and they will flock to those who are providing the best communication and buying experience.

Customer Success: The Secret to Growth During Economic Uncertainty

The ability to grow now depends on having loyal customers—and not wasting time and money to find new clients during economic uncertainty. CS is the secret to unlocking this growth. Part one of a two-part series.

4 Tips to Align RevOps and Sales

To ensure good data hygiene, create a happier, more productive sales team, and increase revenue, organizations need to get revenue and sales teams to work together.

Why You Should Use a Data Warehouse with Salesforce

Salesforce is designed to handle transactions. It wasn't designed to be a data repository or to perform data analysis.

CRM and the Psychology of Relationships

Building customer trust and loyalty often boils down to one key thing.