How to Empower Your Sales and Marketing Teams with CRM Tools in 2024

Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.

Evaluating GenAI Solutions? Here Are 6 Things to Consider

Organizations need to make informed decisions about adopting this technology and leveraging it for business value immediately. Take a close look at these vital components.

How to Nurture Gen Z Into Effective Sales Leaders

The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.

Beyond the Quota: 5 Steps for Building an Effective Channel Sales Engine

Success comes down to establishing the right foundation for channel success and consistently showing value to both the partner and their customers.

Successful CRM Does Not Rely on Employee Participation

In knowledge-based industries like finance and professional services, tracking and managing complex relationships can be too time-consuming. The solution: thoughtful automation.

Human-Centered CRM Can Make a Difference for Seniors

How CRM is driving better outcomes in the senior-living industry.

What I Learned Designing a CRM from Scratch

If you're not careful, you can quickly end up with a mess on your hands.

How to Address the Challenges of CRM Adoption

Better education and innovations like AI and mobility will make CRM platforms more likely to stick.

Is It the End of the Cold Call?

Is cold calling a dated sales tactic, or does it just need a little extra heat?

Repairing Customer Relations Post-Supply Chain Crisis

The supply chain will stabilize but things won't be back to "normal." Customers want and need more from their suppliers, and they will flock to those who are providing the best communication and buying experience.

Customer Success: The Secret to Growth During Economic Uncertainty

The ability to grow now depends on having loyal customers—and not wasting time and money to find new clients during economic uncertainty. CS is the secret to unlocking this growth. Part one of a two-part series.

4 Tips to Align RevOps and Sales

To ensure good data hygiene, create a happier, more productive sales team, and increase revenue, organizations need to get revenue and sales teams to work together.

Why You Should Use a Data Warehouse with Salesforce

Salesforce is designed to handle transactions. It wasn't designed to be a data repository or to perform data analysis.

CRM and the Psychology of Relationships

Building customer trust and loyalty often boils down to one key thing.

Why You Need a 360-Degree Customer View

Brands that can maintain a 360-degree view of customers are able to thrive in the new data-driven climate and provide a superior customer experience.

The Real Truth About Partnering with Customers

What is it to partner with a customer? What does it require and what does it produce? These are increasingly vital questions to ask and answer in today's complex world and business environment.

5 Factors for Balancing Automation and the Human Touch for Superior CX

It's a question of balance: Navigating properly between automation and the human touch can create impactful customer experiences at scale.

6 Steps to Launching Your Customer Health Dashboard

Creating an effective customer health score and supporting dashboard is not a one-time project. It requires significant strategic planning behind the scenes and will need iteration as your company and customers change.

How B2B Businesses Can Successfully Move to a D2C Model

As more consumers conduct business online, more companies are striving to cut out the middleman and engage end customers directly.

CRM Integration Equals Better Cross-Team Collaboration

Having an integrated CRM will reduce organizational silos, save time, and provide in-depth customer understanding across teams. Plus, 4 key business areas to focus on first.