The Future of Hospitality: Bridging Physical Touchpoints With CRM Systems

Integrating kiosks with CRM infrastructure is not simply a tech upgrade—it's a strategic investment in guest engagement, operational efficiency, and competitive differentiation. 

ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

How to Master Marketing in a World of Tariffs

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

What We Desperately Need from Business Leaders in 2025

Instead of marketing trends, let's talk about what we need from leaders in 2025—not just strategies or tools but the qualities that truly matter

Why Change Management Is Critical to Successful Technology Implementations

These efforts ensure alignment, engagement, and adoption across organizations to maximize the value of the investment and mitigate operational disruptions.

To Keep Your CRM Data Secure, Establish a Digital Chain of Custody

What true data ownership entails for CRM leaders is secure, easily auditable, accessible, and trusted historical data backup and archives.

Reframing CRM from Tactical Tool to Engagement Methodology

CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.

Not so Fast, Marketers: Don’t Get Too Comfortable Relying on Third-Party Data

Google has scrapped its plan to eliminate third-party cookies, but marketers have to keep pace with customers' expectations for privacy and more relevant interactions.

New Industry Standards for CX Could Make It Easier to Show ROI

The criteria in these standards can help CX leaders and teams prepare to benchmark their CX programs and create a plan for optimization.

How to Select and Deploy GenAI Tools to Reach Your Next Customer

GenAI can both optimize your marketing strategies and maximize efficiency.

Integrating AI in CRM: Enhancing Sales Forecasting and Pipeline Management

Businesses hoping to remain competitive in a world driven by analytics need these capabilities.

IoT and CRM Synergy: Driving Customer Satisfaction to New Heights

The combination of IoT and CRM improves customer satisfaction by enabling real-time data-driven insights and customized interactions.

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Overcoming Your Sales Team’s ‘Evolutionary’ Resistance to CRM

A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.

How to Empower Your Sales and Marketing Teams with CRM Tools in 2024

Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.

Evaluating GenAI Solutions? Here Are 6 Things to Consider

Organizations need to make informed decisions about adopting this technology and leveraging it for business value immediately. Take a close look at these vital components.

How to Nurture Gen Z Into Effective Sales Leaders

The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.