-->
Enterprise CRM Solutions > Viewpoints

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

4 Questions to Help You Ensure Your Mobile CRM’s Security

Remote work is more prevalent, and critical, than ever, and so is the need to ensure you have proper security in place for your mobile CRM.

8 Reasons Why Sales Leaders Should Bet Big on AI-Fueled Sales and Marketing

Now is the time to invest in growth. Companies that act with urgency can capture the market share that will surge as demand returns.

5 Steps for Impactful Digital Sales in the New Normal

To ensure business continuity while managing expectations and promoting the well-being of both customers and their workforce, business leaders should take these five measures.

4 Ways CRM Can Enable Your Marketing Campaigns' Success

As the single source of truth for all customer data, CRM systems should be seen as an essential part of the marketing toolkit, as they can be used to strengthen customer relationships, improve communication, and generate new opportunities.

Master Data Management: The Cornerstone to a Successful Customer Experience

Understanding the unique aspects of your customers and establishing an effective customer data management strategy enables you recognize untapped opportunities.

3 Steps for Getting B2B Sales Back to the ‘Not Normal’ Normal

CRM and digital engagement will play key roles in enabling new selling motions and creating new buying experiences

Restarting the Customer Journey

You know things are going to be different post-pandemic, and you may even be finalizing a strong transition plan to put into place. For true success, part of this transition plan must include a specific plan for resetting the journey with your customers.

How to Become a Successful Digital-First Seller

COVID-19 is changing sales forever—and the new mantra is digital-first

3 Ways Inside Sales Teams Can Help You Succeed in the Era of Remote Selling

Companies that have already embraced the growing role and influence of digital or "inside" sellers—or who are willing to start now—can harness the rise of inside sales to adapt to remote selling models that are clearly here to stay.

Digital Innovation, Remote Work, and Trusted Relationships Will Spearhead the Pandemic Economy

All of us—technology providers, businesses, and consumers—must collectively work together to find new solutions if we are to reach the other side of this crisis.

Reevaluating and Rebounding: Steps to Prepare for a Post-Pandemic Business Environment

Before going "back to normal," take some time to think through the transition plan for what coming out of this phase looks like—taking all facets of your business into account.

COVID-19’s Virtual-First Selling Will Last Long Into the Future

The pandemic presents an opportunity for salespeople to evolve and embrace the future of their role.

3 Ways Marketers Can Continue Generating Pipeline

Insights are mission-critical to driving revenue teams, and these three types of insights help you put limited resources to work and avoid potentially tone-deaf messaging in your outreach.

How to Build a Practical Industry-Specific Solution Using Lightning Bolt

VRP Consulting challenged its employees with an internal contest to develop a Lightning Bolt-based solution. The winning idea, months before the pandemic, was a telehealth platform. Here's how this hands-on experience built a value-added industry-specific solution.

How Artificial Intelligence Can Improve Your Customer Retention

Customer churn cannot be ignored, but too many sales reps think customer success is not part of their job description. Sales reps need to care about losing customers, and luckily, emerging technology like AI can help.

5 Rules for Customer Engagement in Challenging Times

Sales is about much more than the dotted line. In this environment, the customer's end-to-end journey with you is beyond crucial. Here are some best practices to help guide your customer journey through the crisis.

Machine Learning Is Your Secret Weapon for Customer Acquisition

A CRM solution that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns, and drive customer transactions.

Selling While Sheltering: How Businesses Can Avoid Customer Disruption and Serve Internal and External Needs

In the face of COVID-19, you must have a plan to weather the storm and a plan for when the storm passes. Sales teams must find a way to keep a level head and keep moving.

4 Tips to Reignite the Spark With Customers During Uncertain Times

It's easy for longtime customer relationships to become stagnant. Just like personal connections, these relationships require focused nurturing to thrive.

Choosing a CDP: 5 Keys to a Best Practices Framework

Done right, a customer data platform can be the hub of a company's entire marketing technology stack, helping orchestrate customer data and optimizing the customer experience.