3 Ways to Deepen the Relationship Between You and Your Customers
Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.
3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World
Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.
5 Keys for Creating a Customer Survey, and 1 Big Tip for Implementing It
Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.
6 Steps for Selecting the Right CRM for Your Business
Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.
For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense
Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).
Protect Data Integrity During Your Digital Transformation
Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.
4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy
Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.
Why Marketing and the Spider-Verse Have More in Common Than You Think
Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.
4 Ways to Grow Your Business with Gifting
When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.
How Analytics and AI Make Efficient Sales Reps
Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.
3 CRM Features That Could Overcomplicate Your Business
Your small business should understand what it needs from a CRM system, and what it doesn't.
5 Ways Small and Midsize Businesses Benefit From Structured Data
The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.
3 Reasons Your CRM Stinks—and What to Do About Them
These internal company issues lead to low adoption, frustration, and wasted investment. Thankfully, they're fixable.
How ‘Trigger Systems’ Can Maximize Your Multichannel Marketing
Have road maps in place to optimize the reach of your campaigns across multiple channels.
With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?
For the best results, B2B sales emails need to find the sweet spot of personalization.
3 Reasons Why Enterprises Need the Growing Gig Economy
Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.
Need to Demonstrate—and Increase—Trade Show ROI? Prioritize Clean Data
Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.
How to Choose the Best Sales Process for Your Business
There is no pipeline panacea or one-size-fits-all solution. To decide what sales process is right for you, trust your knowledge and your data.
5 Mistakes that Cost Digital Marketers this Holiday Season
Here's how to avoid limiting your online revenue potential during this key sales period next year.
Redefining the ‘Sales Conversation’: How to Get Sales Leads From Offhand Remarks
Sometimes the casual chit-chat that comes up in a business setting can be the cue for a deeper—and more fruitful—sales conversation.