4 Factors That Can Help You Choose the Right Customer Data Platform
Having a range of choices does not make it any easier for a marketer to select the right capabilities, nor does it promise better results. The key to finding the right CDP is to outline which experiences you want to deliver to remain competitive, now and into the future.
Where CRM Went Wrong (and How to Fix It)
Are you tired of sales software that seems stuck in the '80s and '90s? Join the #NoCRM Revolution, which is less about abandoning CRM and more about finding ways to unfetter your sales teams so that they can deliver real value.
How Are CRM and $100 Trillion in Economic Value Connected?
Digital transformation is expected to create enormous value in the coming years, so now's the time to shift to digitizing processes and operations and help your organization support rapid change and innovation.
How AI Helps Small Businesses Edge Out Larger Competitors
AI lets you personalize services, devote the necessary attention to qualified leads, and plan your marketing efforts to speak to people on a deeper level.
3 Ways in Which AI is Relevant for SMBs
AI technology may seem inconsequential or out of reach, but today's plethora of connected data means that SMBs can profitably use artificial intelligence with their CRM systems.
Retain Customers with These 5 Types of Emails
An effective strategy for customer maintenance and retention starts with these tried-and-true forms of outreach.
4 Boxes to Check With Your New CRM Purchase
A CRM system is only valuable if your team actually uses it. Here's what to look for.
Turn Your CRM into the Tool Your Sellers Need
Today's CRM systems capture details that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.
4 Things Sales Managers Need From a CRM System
The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.
4 Reasons Why Contact Centers Need a Strong CRM Strategy
By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.
CRM’s 3 Data Dilemmas, and How to Solve Them
Despite all the advances in CRM, most mainstream platforms lack the ability to do even more with field sales data.
4 Steps to Ensure CRM Success
CRM works best with a sound sales and marketing strategy, and vice-versa.
Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do
By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.
3 Reasons Why CRM Systems Are Even More Important for Small Businesses
Customers expect to have closer relationships with small businesses, so having a CRM platform that is flexible, easy to use, and provides a 360-degree view of their history with you is critical.
Introducing the 5 Stages of B2B Sales Transformation
Today's sales environment is a complex landscape of technologies, content, processes, and people all working together to offer seamless, relevant, and personalized experiences. If that doesn't happen with B2B sellers, buyers quickly move on.
3 Ways to Deepen the Relationship Between You and Your Customers
Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.
3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World
Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.
5 Keys for Creating a Customer Survey, and 1 Big Tip for Implementing It
Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.
6 Steps for Selecting the Right CRM for Your Business
Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.
For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense
Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).