SMB and Mid-Market CRM > Viewpoints

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

How Analytics and AI Make Efficient Sales Reps

Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.

3 CRM Features That Could Overcomplicate Your Business

Your small business should understand what it needs from a CRM system, and what it doesn't.

5 Ways Small and Midsize Businesses Benefit From Structured Data

The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.

3 Reasons Your CRM Stinks—and What to Do About Them

These internal company issues lead to low adoption, frustration, and wasted investment. Thankfully, they're fixable.

How ‘Trigger Systems’ Can Maximize Your Multichannel Marketing

Have road maps in place to optimize the reach of your campaigns across multiple channels.

With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?

For the best results, B2B sales emails need to find to find the sweet spot of personalization.

3 Reasons Why Enterprises Need the Growing Gig Economy

Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.

Need to Demonstrate—and Increase—Trade Show ROI? Prioritize Clean Data

Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.

How to Choose the Best Sales Process for Your Business

There is no pipeline panacea or one-size-fits-all solution. To decide what sales process is right for you, trust your knowledge and your data.

5 Mistakes that Cost Digital Marketers this Holiday Season

Here's how to avoid limiting your online revenue potential during this key sales period next year.

Redefining the ‘Sales Conversation’: How to Get Sales Leads From Offhand Remarks

Sometimes the casual chit-chat that comes up in a business setting can be the cue for a deeper—and more fruitful—sales conversation.

Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t

A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.

Why Small Businesses Need a Complete CRM

An integrated platform can save SMBs money and lead to stronger ROI and a better customer experience.

6 Ways to Prepare Your Small Business Now for the Holiday Season

Christmas doesn't come in July, but the summer months represent a pivotal opportunity to get ready for the holiday season by strengthening your relationships with customers and business partners.

3 Ways Big Brands Can Adopt a Small-Business Mind-Set

For big businesses looking to revamp their communications strategy, making changes from the outside in by adopting a small-business mind-set can fuel lasting engagements and build loyal customers.

CCM Brings Customer Communications Under One Umbrella

As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.

5 (More) CRM Myths—Busted

As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.

4 Clear Benefits of a Strong Data Governance Policy

All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.

The CRM State of the Union: It’s Time for Empathy with the Customer

With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.

3 Ways to Take the Risk Out of Buying a CRM System

Not every business needs the most advanced tools. Here's one do and two don'ts to keep in mind before you go software shopping.