Turn Your CRM into the Tool Your Sellers Need
Today's CRM systems capture details that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.
4 Things Sales Managers Need From a CRM System
The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.
4 Reasons Why Contact Centers Need a Strong CRM Strategy
By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.
CRM’s 3 Data Dilemmas, and How to Solve Them
Despite all the advances in CRM, most mainstream platforms lack the ability to do even more with field sales data.
4 Steps to Ensure CRM Success
CRM works best with a sound sales and marketing strategy, and vice-versa.
Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do
By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.
3 Reasons Why CRM Systems Are Even More Important for Small Businesses
Customers expect to have closer relationships with small businesses, so having a CRM platform that is flexible, easy to use, and provides a 360-degree view of their history with you is critical.
Introducing the 5 Stages of B2B Sales Transformation
Today's sales environment is a complex landscape of technologies, content, processes, and people engineered to offer seamless, relevant, and personalized experiences. If that doesn't happen with B2B sellers, buyers quickly move on.
3 Ways to Deepen the Relationship Between You and Your Customers
Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.
3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World
Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.
5 Keys for Creating a Customer Survey, and 1 Big Tip for Implementing It
Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.
6 Steps for Selecting the Right CRM for Your Business
Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.
For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense
Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).
Protect Data Integrity During Your Digital Transformation
Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.
4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy
Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.
Why Marketing and the Spider-Verse Have More in Common Than You Think
Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.
4 Ways to Grow Your Business with Gifting
When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.
How Analytics and AI Make Efficient Sales Reps
Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.
3 CRM Features That Could Overcomplicate Your Business
Your small business should understand what it needs from a CRM system, and what it doesn't.
5 Ways Small and Midsize Businesses Benefit From Structured Data
The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.