Customer Data Analytics > Viewpoints

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Which Metrics Should Be Eliminated from B2B Marketing and Sales?

Marketers weigh in on distinguishing 'vanity metrics' from truly meaningful ones.

Customer Data 101 for Travel Organizations

Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.

Designing Effective Sales Presentations Requires a Center of Gravity

Presentation design has long suffered from a lack of focus, but employing a ‘center of gravity' approach provides a solution.

Integrating CRM and Marketing Platforms Creates Real Gains and Avoids Tangible Pains

Using the two platforms in concert can remove pain points for your teams, foster better teamwork, and drive transformative business results.

How to Make Account-Based Marketing and Direct Mail Work Together

Larger B2B organizations can overcome legacy systems and other in-house hurdles by pairing ABM and direct mail to revitalize their marketing. Here are 7 key points to consider.

3 Ways to Deepen the Relationship Between You and Your Customers

Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.

4 Ways AI Can Transform Email Marketing

With artificial intelligence, you can optimize your email program by uncovering insights at the individual subscriber level—work that would take countless hours using traditional methods.

3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World

Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.

For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense

Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).

Protect Data Integrity During Your Digital Transformation

Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.

4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy

Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.

Why Marketing and the Spider-Verse Have More in Common Than You Think

Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.

4 Ways to Grow Your Business with Gifting

When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.

Fixing Marketers’ Profit & Loss Dilemma: Reactivate ‘Lapsed’ Customers

Too many rescuable customers are escaping without being noticed. Marketers need to adjust their metrics to emphasize the incremental revenue these customers represent.

How Analytics and AI Make Efficient Sales Reps

Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.

3 CRM Features That Could Overcomplicate Your Business

Your small business should understand what it needs from a CRM system, and what it doesn't.

Customer Sentiment Analysis: Finding Out How Your Customers Really Feel

Most companies, especially those with SaaS offerings, focus considerable attention on running programs to measure the health of their customers. Yet little is done to organize the data and mold it into a structured and purposeful record of customer sentiment.

5 Ways Small and Midsize Businesses Benefit From Structured Data

The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.

Will Your Customer Relationships Survive Infidelity?

Consumers are more disloyal today than ever before, and this presents an opportunity for brands to break the traditional mold and embrace disloyalty.

In a Customer-Driven Age, Financial Firms Are Struggling to Achieve Loyalty

Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.