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Customer Data Analytics > Viewpoints

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

3 Questions to Ask Your Conversational AI Vendor

Conversational assistants are becoming key components of customer engagement strategies. Here's how to find one that's right for you.

6 Practical Tips for Value-Based Selling

If you can show how your products and services provide value in a way that is specific to your prospects' business goals, you'll set yourself up for success down the road.

3 Ways B2B Sellers Can Thrive in a Virtual Landscape

Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.

Restarting the Customer Journey

You know things are going to be different post-pandemic, and you may even be finalizing a strong transition plan to put into place. For true success, part of this transition plan must include a specific plan for resetting the journey with your customers.

How to Become a Successful Digital-First Seller

COVID-19 is changing sales forever—and the new mantra is digital-first

Retailers Can Reach Their Customers With These 6 Ideas

Despite the ongoing challenges of 2020, retailers can strengthen their customer relationships with one or more of these six winning strategies.

Why Marketers Should Make Brand Building a Priority in 2020

Modern marketers need to balance their efforts in securing quick sales wins with strategic brand-building initiatives, which will pay off in the long run by securing consumer loyalty and driving future sales.

Optimizing Mobile Growth in a Post-COVID-19 Era

Those brands that can build mobile experiences for changing needs, and surprise and delight customers in the process, will safeguard their future.

Digital Innovation, Remote Work, and Trusted Relationships Will Spearhead the Pandemic Economy

All of us—technology providers, businesses, and consumers—must collectively work together to find new solutions if we are to reach the other side of this crisis.

Reevaluating and Rebounding: Steps to Prepare for a Post-Pandemic Business Environment

Before going "back to normal," take some time to think through the transition plan for what coming out of this phase looks like—taking all facets of your business into account.

Digital Transformation’s Secret Ingredient: Ambitious Marketers

Now is your time to rise to the occasion, answer the call, and bring forward ideas that drive omnichannel personalization in real time and put the empowered consumer in the driver's seat.

Why Customer Re-engagement Has Become More Valuable During COVID-19

User acquisition is an important part of the conversions game, but what companies could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now.

Customer Loyalty and COVID-19: Make Loyalty Your Top Priority Before It’s Too Late

Every business should be questioning how customers' loyalty has changed since the pandemic began and looking for ways to stem customer attrition. Personalization can be a powerful contributor to customer loyalty and guard against customer churn.

3 Ways Marketers Can Continue Generating Pipeline

Insights are mission-critical to driving revenue teams, and these three types of insights help you put limited resources to work and avoid potentially tone-deaf messaging in your outreach.

How Artificial Intelligence Can Improve Your Customer Retention

Customer churn cannot be ignored, but too many sales reps think customer success is not part of their job description. Sales reps need to care about losing customers, and luckily, emerging technology like AI can help.

5 Rules for Customer Engagement in Challenging Times

Sales is about much more than the dotted line. In this environment, the customer's end-to-end journey with you is beyond crucial. Here are some best practices to help guide your customer journey through the crisis.

Machine Learning Is Your Secret Weapon for Customer Acquisition

A CRM solution that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns, and drive customer transactions.

‘Servitization’ Can Make Customer Service a Revenue Center

By providing value-added, technology-driven service offerings, companies are finding they can create additional avenues for consistent revenue and account growth, all while delivering superior experiences for their customers and generating higher levels of loyalty.

Forget Customer Experience—Customer Care Is the New Way Forward

If you want to reap visible results in the form of customer retention, loyalty, and, ultimately, sales, customer experience has to be replaced with customer care as its proactive, more human-like version.

3 Ways to Tie Artificial Emotional Intelligence into the Customer Journey

With so many interactions having moved from face-to-face to online, it has become more important than ever to be able to gauge emotions from afar. Today's AI is increasingly up to the task.