Zero-Party Data: Personalization and Privacy Can Coexist
When customers provide data directly to companies, consent takes on a new meaning for marketers
It’s Not Too Late to Add Text Messaging to Your Marketing Strategy
Customers are showing a growing acceptance of text messaging by businesses
Businesses See a Sales Lift with Texting
Many companies are converting leads to sales with SMS outreach
The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards
The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Best Web Support: The 2019 CRM Service Leaders Awards
Best Enterprise Feedback Management (EFM): The 2019 CRM Service Leaders Awards
Best Contact Center Analytics: The 2019 CRM Service Leaders Awards
Best Contact Center Outsourcing: The 2019 CRM Service Leaders Awards
Enjoy Your Stay Where Great Customer Service Is Non-Negotiable
A Q&A with Horst Schulze, whose ultra-luxury Capella Hotel Group features an intense focus on personalized service, reflecting its founder's career of putting customers at the center of everything
Video Marketing Starts to Make Its Mark
Companies can see results, as long as customers can find value in the content
The Best Sales Performance Management (SPM) Software and Solutions: The CRM Market Leader Awards 2018
The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018
The 2015 CRM Rising Stars: WalkMe Unleashes Guided Self-Service for the Web
The 'online GPS' can eliminate site confusion and facilitate interactions.
The Path to Personalized Customer Journeys
It takes much more than just knowing your customer's name.
When VoC and VoE Combine
Bring together the voice of the customer and the voice of the employee to gain a more complete view of customer experiences.
Marketing in the Wake of a Disaster
Lessons learned from Superstorm Sandy.
CRM Service Awards: Service Elite
Anywhere Is Everywhere
After years of unfulfilled promise, CRM and mobile technology are finally making a move.
The Hospitality Suite
Hotels are finding a home away from home in social media, and boosting the customer experience in the process.