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Retail CRM > Magazine Features

Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2022 CRM Top 100

CRM magazine presents its fourth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Marketing Trends for 2022: Cookieless Replaces Contactless

Marketing moves to new channels to meet changing demands.

The Top Sales Trends for 2022: A New Normal Emerges Post-Pandemic

Sales needs to focus on digital technology, social media, automation, and training.

Keys to Understanding the Metaverse—and How Your Business Can Benefit

The metaverse is already here, and it's important to ask the right questions before moving in

Sales Embraces the Experience Economy

Virtual technologies advance to expand retail opportunities in a contact-free world.

Is Your Company Ready for Shoppable TV?

Here's how to get in on one of the hottest marketing trends going.

The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards

Our 20th annual awards recognize the vendors that shined the brightest during the past year.

The Best CRM Software and Solutions: The 2021 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Top Marketing Trends: AI and Automation Drive Digital Interactions

Artificial intelligence now controls many aspects of marketing.

Whether B2B or B2C, Buyers Are Still Human

Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal

Marketers can boost their image with tech-savvy consumers by accepting e-cash

Selling Opens Up with 3-D Visualization

Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be

Marketers Need to Optimize for Voice Search

The voice channel presents unique opportunities and challenges for marketers

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints

Tips to Avoid Drowning in Data

Having tons of customer data means nothing unless companies can turn it into actionable intelligence that they can use to influence or alter the bottom line. That translation might not happen immediately, but it has to happen eventually if data projects are to sustain themselves.

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses