The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2022 CRM Top 100
CRM magazine presents its fourth annual rundown of the leading companies and hottest trends in customer relationship management.
The Top Marketing Trends for 2022: Cookieless Replaces Contactless
Marketing moves to new channels to meet changing demands.
The Top Sales Trends for 2022: A New Normal Emerges Post-Pandemic
Sales needs to focus on digital technology, social media, automation, and training.
Keys to Understanding the Metaverse—and How Your Business Can Benefit
The metaverse is already here, and it's important to ask the right questions before moving in
Sales Embraces the Experience Economy
Virtual technologies advance to expand retail opportunities in a contact-free world.
Is Your Company Ready for Shoppable TV?
Here's how to get in on one of the hottest marketing trends going.
The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards
Our 20th annual awards recognize the vendors that shined the brightest during the past year.
The Best CRM Software and Solutions: The 2021 CRM Industry Leader Awards
Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.
Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters
These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.
The Top Marketing Trends: AI and Automation Drive Digital Interactions
Artificial intelligence now controls many aspects of marketing.
Whether B2B or B2C, Buyers Are Still Human
Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts
Use Digital Platforms to Drive In-Store Traffic, and Vice Versa
Online and offline environments are no longer competitors for the same retail customers
Zero-Party Data: Personalization and Privacy Can Coexist
When customers provide data directly to companies, consent takes on a new meaning for marketers
Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal
Marketers can boost their image with tech-savvy consumers by accepting e-cash
Selling Opens Up with 3-D Visualization
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
Marketers Need to Optimize for Voice Search
The voice channel presents unique opportunities and challenges for marketers
In Modern Marketing, It’s All About Location, Location, Location
Technological advances are expanding what businesses can do with location-based marketing
Channels Collide as Physical and Digital Converge
In 2020, customers will demand both in-store and online touchpoints
Tips to Avoid Drowning in Data
Having tons of customer data means nothing unless companies can turn it into actionable intelligence that they can use to influence or alter the bottom line. That translation might not happen immediately, but it has to happen eventually if data projects are to sustain themselves.
It’s Not Too Late to Add Text Messaging to Your Marketing Strategy
Customers are showing a growing acceptance of text messaging by businesses