Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.
Channels Collide as Physical and Digital Converge
In 2020, customers will demand both in-store and online touchpoints
Tips to Avoid Drowning in Data
Having tons of customer data means nothing unless companies can turn it into actionable intelligence that they can use to influence or alter the bottom line. That translation might not happen immediately, but it has to happen eventually if data projects are to sustain themselves.
It’s Not Too Late to Add Text Messaging to Your Marketing Strategy
Customers are showing a growing acceptance of text messaging by businesses
Businesses See a Sales Lift with Texting
Many companies are converting leads to sales with SMS outreach
The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards
The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
The Best CRM Case Studies: The 2019 CRM Elite Customer Awards
The user companies that demonstrate the power of a good solution
Jewelry TV Finds Gold with Riversand: A CRM Elite Customer Awards Case Study
Riversand's Product Information Management is a hidden gem for JTV's website
Spalding Scores Big Gains with Salesforce: A CRM Elite Customer Awards Case Study
The sports equipment giant expands its digital business with cloud technology
Best Web Support: The 2019 CRM Service Leaders Awards
Best Contact Center Search: The 2019 CRM Service Leaders Awards
Best Enterprise Feedback Management (EFM): The 2019 CRM Service Leaders Awards
Best Contact Center Analytics: The 2019 CRM Service Leaders Awards
Best Contact Center Outsourcing: The 2019 CRM Service Leaders Awards
Video Marketing Starts to Make Its Mark
Companies can see results, as long as customers can find value in the content
The Best CRM Case Studies: The CRM Elite Customer Awards 2018
The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018
The Best CRM for Midsize Companies: The CRM Market Leader Awards 2018
The Best CRM for Small Business: The CRM Market Leader Awards 2018
The Best Sales Force Automation Software and Solutions: The CRM Market Leader Awards 2018