Field Service Goes High Tech Amid the Pandemic
Advances allow for remote service delivery and better customer interactions
Whether B2B or B2C, Buyers Are Still Human
Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts
Selling Opens Up with 3-D Visualization
Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be
The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards
The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Top Leaders in CRM: The 2019 CRM Influential Leader Awards
Join us in recognizing their achievements
The Best CRM Case Studies: The 2019 CRM Elite Customer Awards
The user companies that demonstrate the power of a good solution
Best Contact Center Search: The 2019 CRM Service Leaders Awards
The Best CRM for Small Business: The CRM Market Leader Awards 2018
The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018
The Best Data Quality Software and Solutions: The CRM Market Leader Awards 2018
The Best CRM Consultancies: The CRM Market Leader Awards 2018
Revving up the Customer Experience Engine
General Motors drives loyalty across its brands with a customer experience initiative. A Q&A with David Mingle, global director of customer experience strategy and enterprise experiences at General Motors
Marketing in the Wake of a Disaster
Lessons learned from Superstorm Sandy.
Serving Up Service Strategies
Delivering quality customer service means making quality shots.
Sales and Social Media: No One’s Social (Yet)
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Marketing and Social Media: Everyone’s Social (Already)
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Spiff Up Your Site!
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
They Aim to Please
There's one way to improve your chances of having customer-centric service: Hire customer-centric employees. If only it were really that simple.
The Chain Gang
Your CRM is only as good as your ability to deliver to your customers. So why not merge supply chain management data with CRM to gain a holistic view? It's not that simple.