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Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Birdzi Launches AskKea Generative BI Interface

AskKea gives retailers direct conversational access to their structured and unstructured data.

Becausal Launches Always-On Sales Lift Measurement

Becausal's Always-On Sales Lift Measurement connects CPG audience intelligence to outcomes.

Crisp Announces AI Master Data

Powered by the Crisp Retail Graph, Crisp AI Master Data completes product data mapping and attribution.

Swiftly Launches SmartCircular

Swiftly SmartCircular leverages AI to convert static circular PDFs into interactive digital experiences.

PAR Technology to Acquire Bridg

PAR's acquisition of Bridg will bring loyalty and non-loyalty data together.

Emplifi Partners with Reddit

The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming community conversations into industry-specific tactics.

Birdzi Unveils Journey to Help Grocers Create Custom Shopper Journeys

Birdzi's Journey connects retailer shopper data with personalization to deliver custom promotions.

WestCX Launches Pharmacy Agentic AI Solution

WestCX's new agentic AI solution enables pharmacies to automate patient communications.

Algolia Unveils Intelligent Grocery Solution

Algolia's Intelligent Grocery Solution combines real-time search, personalized recommendations, and inventory-aware discovery.

Snipp Interactive Partners with Inmar Intelligence

Collaboration links Inmar's Digital Incentives Retailer Network with Snipp's Financial Media Network to deliver targeted CPG offers to millions of bank customers.

Birdzi Unveils DataScope

Birdzi DataScope is an analytics suite that delivers shopper insights to grocers.

NielsenIQ Expands NIQ Product Insights

NIQ Product Insights will enable global retail and CPG companies to address and adapt to regional regulatory changes, spot early shopping trends, and personalize and innovate products for consumers.

Salesforce Launches Agentforce for Consumer Goods

Agentforce for Consumer Goods provides AI tools for sales and service teams at consumer goods companies.

Apptile Launches Face AI Technology for Mobile Shopping

Apptile's Face AI analyzes facial features to recommend beauty and skin care products.

SymphonyAI Partners with Microsoft Azure Open AI Service

Symphony's retail AI solutions integrate with Microsoft Azure OpenAI service.

SAP Unveils Loyalty and AI Assistant Capabilities

SAP's new loyalty management solution can provide experiential journeys and personalized, real-time offers.

Paytronix Debuts Generative AI Assistant

With Paytronix Assistant, companies can access data and personalized recommendations to plan campaigns, build reports and analytics, or find help desk information.

Birdzi Partners with Armeta Analytics

partnership simplifies the onboarding process for Birdzi's retail customers with data services by Armeta.

Birdzi Launches VISPER Live for Shopper Outreach

Birdzi's VISPER Live helps supermarkets tailor outreach to unique customer segments.

Salesforce Adds to Consumer Goods Cloud

New Salesforce capabilities bring unified data and AI insights to Consumer Goods Cloud.