-->
Consumer Packaged Goods CRM > CRM News

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Repsly Introduces Territory Advisor

Repsly's Territory Advisor provides real-time, data-driven field team performance optimization.

NIQ Adds AI-Powered Capabilities at C360

NIQ's new capabilities help organizations operationalize trusted market intelligence across AI environments and workflows.

NIQ Launches Survey Groups

NIQ Survey Groups connect consumer sentiment with real purchase behavior.

InMarket Expands Partnership with Basis

Partnership brings retail media network audiences, lift-optimized audiences, and outcomes-focused measurement natively into Basis' platform.

Paytronix Releases Rewards Hub

Paytronix Rewards Hub makes improvements to self service and faster and easier reward testing and deployment.

Paytronix Partners with Velocity Logic Group

Paytronix's partnership with Velocity Logic Group extends loyalty engagement to every pump transaction.

Birdzi Launches AskKea Generative BI Interface

AskKea gives retailers direct conversational access to their structured and unstructured data.

Becausal Launches Always-On Sales Lift Measurement

Becausal's Always-On Sales Lift Measurement connects CPG audience intelligence to outcomes.

Crisp Announces AI Master Data

Powered by the Crisp Retail Graph, Crisp AI Master Data completes product data mapping and attribution.

Swiftly Launches SmartCircular

Swiftly SmartCircular leverages AI to convert static circular PDFs into interactive digital experiences.

PAR Technology to Acquire Bridg

PAR's acquisition of Bridg will bring loyalty and non-loyalty data together.

Emplifi Partners with Reddit

The collaboration integrates real-time Reddit data directly into Emplifi Fuel, transforming community conversations into industry-specific tactics.

Birdzi Unveils Journey to Help Grocers Create Custom Shopper Journeys

Birdzi's Journey connects retailer shopper data with personalization to deliver custom promotions.

WestCX Launches Pharmacy Agentic AI Solution

WestCX's new agentic AI solution enables pharmacies to automate patient communications.

Algolia Unveils Intelligent Grocery Solution

Algolia's Intelligent Grocery Solution combines real-time search, personalized recommendations, and inventory-aware discovery.

Snipp Interactive Partners with Inmar Intelligence

Collaboration links Inmar's Digital Incentives Retailer Network with Snipp's Financial Media Network to deliver targeted CPG offers to millions of bank customers.

Birdzi Unveils DataScope

Birdzi DataScope is an analytics suite that delivers shopper insights to grocers.

NielsenIQ Expands NIQ Product Insights

NIQ Product Insights will enable global retail and CPG companies to address and adapt to regional regulatory changes, spot early shopping trends, and personalize and innovate products for consumers.

Salesforce Launches Agentforce for Consumer Goods

Agentforce for Consumer Goods provides AI tools for sales and service teams at consumer goods companies.

Apptile Launches Face AI Technology for Mobile Shopping

Apptile's Face AI analyzes facial features to recommend beauty and skin care products.