• September 1, 2007
  • By Colin Beasty, (former) Associate Editor, CRM Magazine

Tech Solution: Mobile Sales Tools

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Sales professionals understand the value of accessing customer information when they're on the go. And, as sales organizations become increasingly diversified and disparate, managers and salespeople need tools to keep them focused and educated with up-to-date sales data. Fortunately, the days of lugging binders and product catalogs across the globe are over. The advent of laptops and wireless handheld devices has allowed vendors to provide organizations with tools that extend and enhance their SFA capabilities beyond the office. Antenna AMPower Sales Delivery Model:
Installed software or Web-based Price: Pricing starts at $30 per user and is based on number of users and deployment size. Business Benefits: AMPower Sales provides a 360-degree view across all the facets of a customer relationship--accounts, opportunities, contacts, and tasks--from an easy-to-use mobile application on a handheld device. Sales teams are equipped with relevant and up-to-the-minute information. AMPower Sales shortens sales cycles, enables more sales appointments, and improves visibility and responsiveness to customer needs. Functionality: Salespeople can securely interact with essential customer and business information while in the field, and instantaneously send pipeline and forecast updates back to the main office. AMPower Sales supports a variety of popular handheld wireless devices and connects to a multitude of CRM and SFA packages. For maximum flexibility, AMPower Sales may be deployed on-demand, on-premise, or a hybrid of both, and includes specialized administrative tools, reports, and services for end-to-end management of the mobile communications environment. Contact: Antenna Software at 888-723-2832; email at sales@antennasoftware.com; or visit www.antennasoftware.com Brainshark Marketing and Sales Effectiveness (MSE) Suite Delivery Model: Web-based Price: Pricing is based on memory requirements. Packages start at $25,000. Business Benefits: Brainshark's MSE Suite enables customers to optimize communications, shorten the sales cycle, and increase revenues for mobile devices. MSE Suite maximizes the effectiveness of communications throughout the sales process to augment sales productivity, increases deal size, and improves win rates. Brainshark also aligns sales organizations and channel partners to ensure consistent messages and accelerate the adoption of new initiatives and processes. Functionality: MSE Suite has four core product and service modules (Marketing Productivity, Sales Productivity, Readiness, Alignment) that include Brainshark Presentations as a standard offering. Sales Productivity provides the bulk of the mobile capabilities, including prebuilt integration with Salesforce.com, content approval, and full mobile support to Windows Mobile and BlackBerry devices. Contact: Brainshark at 866-276-7427; or visit www.brainshark.com Sage SalesLogix Mobile Delivery Model: Installed software Price: Pricing begins at $295 per user license. Business Benefits: Sage SalesLogix Mobile allows account, opportunity, and ticket management from handheld devices so employees always have access to the most up-to-date customer information, whether in the office or on the road. In addition to basic contact and account information, you can access data from custom tables, extensions, pick lists, and other customized fields. Functionality: Salespeople can view and update contact, account, and opportunity information, as well as related notes and history, from any Windows Mobile or BlackBerry device. Users can schedule and track activities with a visual drag-and-drop calendar, access sales opportunity information including products and pricing, or view related customer tickets and service history and access resolutions. Contact: Sage Software at 866-996-7243; or visit www.sagesoftware.com Contact Assistant Editor Colin Beasty at cbeasty@destinationCRM.com.
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