• October 2, 2013

FirstRain Launches Customer Insights on Salesforce.com's AppExchange

FirstRain, a provider of big data analytics for enterprise sales and marketing teams, has launched Customer Insights on salesforce.com's AppExchange.

FirstRain's Customer Insights solution on AppExchange now includes improved and more seamless user access, simpler installation, and quicker and more easily deployed enterprise integration.

"FirstRain has an established history of delivering big data insights around customers and markets to the Fortune 500 through the power of the Salesforce Sales Cloud. These powerful insights drive revenue by ensuring every sales person is as well-informed as the top 10 percent of the team and can identify opportunities to drive more effective customer conversations every day," said FirstRain CEO Penny Herscher in a statement. "With this newly launched version of FirstRain Customer Insights on AppExchange, enterprises can now get personalized customer insights to every rep more easily and seamlessly than ever before."

"Companies are looking to transform the way they connect with customers, partners, and employees to accelerate business transformation," said Leyla Seka, vice president of AppExchange and partner operations at salesforce.com, in a statement. "By leveraging the power of the Salesforce Platform, FirstRain provides companies with social and mobile cloud technologies, such as real-time customer intelligence, to create deeper connections with their customers."


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