Willy 2001 Awards Honor Best of CRM

Online CRM software analysis publication SellMoreNow.com announced its annual Willy awards for the year 2001 today, which recognize CRM solutions that help sales people better serve their customers and achieve sales goals.

"Putting a CRM system to work is not an option these days, it is an essential requirement for business survival," says Rich Bohn, executive editor of SellMoreNow.com. The Willy awards give shoppers a good starting point so that they can make a purchase decision and start taking better care of customers, adds Bohn.

The majority of the awards went to relative newcomers in the CRM space, but the big players were there too, with better-established solutions providers Pivotal and YOUcentric earning Best Fully Integrated CRM Solution and Best Enterprise CRM Solution, respectively.

The awards, inspired by a line near the end of Arthur Miller's play, Death of a Salesman, ("A salesman is got to dream, boy."), are divided into three main categories: the "strategic" solutions, which track accounts, contacts, sales opportunities and other vital customer information; the "tactical" solutions, which help sales people solve specific problems when taking care of their customers; Best Use of the Internet to Improve Sales & Marketing; and Best Management Book.

The Willy awards are based on software products that made it through SellMoreNow.com's rigorous review process in the last 12 months. These products are proven shipping solutions that can be installed quickly to get the job done. Following are the Willy 2001 awards:


Best SOHO CRM Solution
Maximizer from Multiactive

Best Fully Integrated CRM Solution
Pivotal eRealtionship 2000 from Pivotal Corporation

Best Outlook Based CRM Solution
Purple CRM from Purple Solutions, Inc.

Best Enterprise CRM Solution
YOUrelate from YOUcentric, Inc.

Best Internet Based CRM Solution (Tie!)
Firstwave eCRM from Firstwave Technologies, Inc.
eRMNow! from Neteos, Inc.

Best Notes Based CRM Solution
TASC from Ardexus Corporation

Best Subscription SFA Solution
Salesnet from Salesnet, Inc.

Outstanding Achievement in a Vertical Market Solution
Visual Elk (Pharma) from stayinFront, Inc.


Best Marketing Automation Solution
MarketFirst 2.5 from MarketFirst

Best Tactical Sales Automation Solution (Quotation Assistance Tools)
Pragmatech Proposal Generation Suite from Pragmatech Software

Best Tactical Sales Automation Solution (Lists & Data Sources)
HotData 1-to-1 from HotData, Inc.

Outstanding Achievement for a Communications Solution
CosmoCall Universe from CosmoCom

Sell More Now! Special Award:

Best Use of the Internet to Improve Sales & Marketing

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